Brand Strategist and a former designer with 15 Years of experience in Branding and Marketing Communications Including ATL and BTL Advertising.Have worked in reputable creative agencies both local and multinational serving clients Including Pepsico (Pepsi and Mirinda) | The Coca cola company || Nestle (Nescafe - Icecream) | Beyti al Marai (juice and yogurt)| Bonjorno Coffee | Sipes Paints | Jotun Paints | Palm Hills Developments | Sodic Development | Unilever (Lipton - Signal ) | Savola | Etisalat | Vodafone | Orange || Mcdonalds | Alianz Insurance | HSBC | NSGB | Procter & Gambel (Ariel - Pampers) | VW Group | MINI | Toyota | Ghabour.I'm passionate about talking to people through open platforms like YouTube, Facebook and Instagram on how to improve skills and build better brands.The story:My path began with graduation from advertising school and a passion for graphic design. Seeking creativity and fun made falling in love with my work easy, but something was missing. Advertising on its own was incapable of delivering the messages I had in mind for my work. I powered through, but I knew that I needed to seek a grander approach to my craft.I came to realize that most of the time, brand health, perception and experience was missing from equation; we were building skyscrapers with no foundations. It was high time we began putting strategy before tactics and execution. It was time to act.My vision was and remains one of an entity that brings forward strategic flexibility and an ageless approach. An entity that believes in the importance of understanding, adapting and growing.I believe in the power of a brand. We are now in the era of interactive messaging, and there is no better way to represent this than through powerful branding. Today, brands need people, more than people need brands.