Digital Marketing Manager
Ann Arbor, Mi, Us
• Salesforce Marketing Cloud and Salesforce.com Administrator.• Built channel-specific strategies for digital and social networks, while also providing my team the flexibility to adjust strategy based on the channel’s algorithm, cost, and strength.• Created email journey and automation strategy, user account and membership profile management, and Salesforce Business Unit implementations with school partners.• Led website redesign, microsite builds, content, and digital UX management.• Managed digital and social advertising budgets, agency and vendor agreements.• Built and deployed 400-500 emails annually, with market-specific strategy adaptation resulting from statistical analysis. Created email results dashboard for improved reporting.• Grew Facebook impressions from 6 million to 70+ million annually, and Twitter impressions from 4 million to 19 million. Instagram average likes per post grew from 174 in 2015 to 1,200+ in 2018.