As Chief Strategy Officer at BaseMonkeys, I bring expertise in CX/UX and platform integrations, drawn from years of crafting impactful strategies for Fortune 100 & 500 enterprises. My professional journey is underscored by a dedication to driving value, fostering measurable growth, and building enduring partnerships.

• Improved PPC profit 65%.• Improved Paid Social Media profit 78%.• Increased overall digital revenue by 42%.

• Senior Global Business Analyst for Fortune 500 client with $20+ Billion annual revenue.• Led Salesforce Marketing Cloud adoption in South America, Africa, and the Middle East.• Advisory role for North & Central America, Europe, Russia, China, and East Asia.• Organized in-person training and strategy sessions for key stakeholders globally.• Launched LinkedIn Sales Navigator in South Africa as POC for global implementation.• Led staff training and created marketing request SOPs for global support team based in India.• Led UX and UI design for global email and cloud page templates.• CGI Star Award (Client-to-Member Recognition, Q3 ‘19).

• Salesforce Marketing Cloud and Salesforce.com Administrator.• Built channel-specific strategies for digital and social networks, while also providing my team the flexibility to adjust strategy based on the channel’s algorithm, cost, and strength.• Created email journey and automation strategy, user account and membership profile management, and Salesforce Business Unit implementations with school partners.• Led website redesign, microsite builds, content, and digital UX management.• Managed digital and social advertising budgets, agency and vendor agreements.• Built and deployed 400-500 emails annually, with market-specific strategy adaptation resulting from statistical analysis. Created email results dashboard for improved reporting.• Grew Facebook impressions from 6 million to 70+ million annually, and Twitter impressions from 4 million to 19 million. Instagram average likes per post grew from 174 in 2015 to 1,200+ in 2018.