Susan O. Email & Phone Number

Asheville, NC, US

Responsibilities: Content creation, strategic planning, project management, branding, email marketing, social media marketing, web content management, graphic design, video production, internal communications

Bedford, New Hampshire, US

• Responsibilities: Content creation, strategic planning, project management, branding, email marketing, social media marketing, web content management, graphic design, video production, internal.
• Increased qualified leads with 37 sales and marketing materials for internal teams and 23 partners.
• Spearheaded email marketing initiatives achieving a consistent 45% open rate and 20% click rate.
• Created 624 engaging web pages, blog posts, and social media posts, driving over 300,000 views.
• Established internal use of Jira Work Management, tracking 426 tasks to completion in 6 weeks.
• Produced 12 marketing and microlearning videos raising brand awareness by 12%.

Asheville, North Carolina, US

• Responsibilities: Strategic planning, branding, public and media relations, content creation, newsletter production, social media marketing, web content management, graphic design, analytics trackingAccomplishments:
• Established a collaborative communications office with documented SOPs for improved workflow consistency.
• Secured 52 positive media mentions and multiple live interviews through strategic distribution of press releases.
• Optimized email marketing with data-driven segmentation strategies, increasing subscribers by 83%.
• Authored 432 engaging web pages, blog posts, and social media posts, driving over 500,000 views.
• Developed a COVID-19 web portal to launch 11 relief programs, aiding over 500 small businesses.

• Responsibilities: Strategic planning, public and media relations, content creation, newsletter production, social media marketing, web content management, event promotion, mentorshipAccomplishments:
• Implemented an integrated marketing strategy, identifying target audiences and key performance metrics.
• Generated major industry buzz by promoting 13 events, including the 2019 Climate City Expo featuring Bill Nye.
• Drove industry and community engagement with 25 newsletters, achieving a strong 40% average open rate.
• Skyrocketed social media engagement by 450%, cultivating a thriving online community.
• Mentored and supervised 5 interns, equipping them with the skills for successful communications careers.

• Responsibilities: Team leadership, science writing, content creation, social media marketing, web content management, copyeditingAccomplishments:
• Led the rebranding of four separate agencies, unifying them under a single, cohesive organizational identity.
• Directed a major website redesign, optimizing information access through taxonomy, tag, and feed strategies.
• Grew an active social media audience by 165%, cultivating an average of 15% engagement each month.
• Directed the publication of 450 online articles with accompanying graphics and promotional materials.
• Served as a thought leader in digital science communication at multiple conferences and events.

• Responsibilities: Science writing, content creation, social media marketing, web content management, copyeditingAccomplishments:
• Designed and implemented a strategic social media plan, doubling engagement within 6 months.
• Published 400 online articles with accompanying graphics and promotional materials.
• Developed content for a 30-page website redesign, ensuring brand and voice consistency.
• Edited three 300-page reports published in the Bulletin of the American Meteorological Society.

• Responsibilities: Technical and copyediting, website development, research, quality control, data entryAccomplishments:
• Copyedited major publications including Global Climate Change Impacts in the United States
• Managed content for and architecture of the Climate Database Modernization Program’s website
• Reviewed thousands of scanned documents for accurate labeling and coding
• Designed and applied research methods for more efficient and accurate quality control

Master Of Arts - Ma, Communications

Bachelor Of Science - Bs, Atmospheric Sciences And Meteorology

Associate Of Arts - Aa, General Studies

Associate Of Science - As, General Studies