Oscar Lam Email and Phone Number

Holistic SEM program management including keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals and reporting• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.• Translating campaign/client goals into SEM tactics and effectively executing those tactics against the client's strategy• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues• Monitoring emerging industry trends and summarizing them for internal and external stakeholders• Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion• Fostering relationship with internal teams, external partners and clients

Book-keeping for portfolio activitesPrepare valuations, financial statement and other reportsCash managment and funds operationsHandle full set of accountsPerform bank reconciliationHandle ad hoc assignment as required

OnboardingFilingData input Reference letter