- Analytics responsible for all digital channels (Paid Media, Social, SEO & SEM)- Implemented and designed a Google BigQuery solution to modernize advertising tactics and analytics- Implemented Server-side tracking to enable different Conversion API's for advertising- Implemented Social Listening platform Talkwalker- Designed taxonomy and implemented pixel/conversion strategy for Google GMP including Floodlight and Google Enhanced Conversions- GA4 migration for all advertising-related items- Business analyst for “End of Third-Party Cookies” corporate project in which I collaborated and provided all business requirements for BI, Cloud, Cybersecurity, Legal and Compliance teams

- Full-stack data analyst- Subject matter expert for tagging and taxonomy- Lead digital analyst and data solution designer in large corporate projects, including a CMS migration (over 6k webpages), and a new client portal implementation (including an automated online loan process)- Google Analytics and Tealium expert

Define and manage a consistent reporting framework, including the definition of key performance indicators (KPI) and the creation of dashboards and reports. Identify and develop data collection strategies to support reporting on KPIs that directly measure the business value of the business online properties.

- Strategic implementation for digital data collection.- Google Tag Manager and Google Analytics configurations.- Analytics Tracker objects in Google Tag Manager Analytics, including multiple web properties for proper metrics capture.- Google Analytics reports and dashboards.- Contribution to continuous internal process improvements.

I helped entrepreneurs and companies to collect and understand relevant digital insights regarding their online marketing and commercial performance, their customers' behaviours, and their competitors' to optimize their business strategies and maximize their income.• Google Analytics• Google Tag Manager• Google Data Studio• Javascript code debugging• Supermetrics• Enhanced Ecommerce• Google Sheets advanced reporting.• A/B Testing• KPI strategy• Conversion rate analysis and optimization• SEO technical implementation

Web analytics platforms management.Google Analytics accounts management (views, segments, filters, etc).Google Tag Manager implementation (GA events, GA user id, custom HTML, etc).Online tracking, utm tracking, and web analytics QA.Google Analytics reporting with Google Sheets add-in.Daily, weekly and monthly reporting of different metrics and KPI’s, from Company’s sales to online trafficA/B testing experiments, heat-maps and other analytics methods to allow constant web optimization.Adwords reporting.

Data consolidation and analysis from different Web Analytics systems.Development of large Excel programs to filter, organize and generate data.Creation of daily, weekly and monthly reporting to show profits and campaigns behavior.Daily database updating.

Analysis of demand, material transit and lead times for supplies planning.Inventory Control based on min & max levels for both raw materials and finished products.Production Planning - Just-in-time customer delivery.Suppliers delivery scheduling and follow up.Material-in-transit tracking and follow up with Transport companies and Customs offices.

Material follow up.MRP creation and analysis.Inventory Control.Suppliers and transport companies coordinator.In-plant receiving and shipping deck coordinator.