Oscar Ortega

Oscar Ortega Email and Phone Number

Specialist and Lead, Advertising Analytics and AdTech @ BDC
Montreal, QC, CA
Oscar Ortega's Location
Montreal, Quebec, Canada, Canada
Oscar Ortega's Contact Details

Oscar Ortega work email

Oscar Ortega personal email

About Oscar Ortega

AdTech and marketing analytics expert with over 12 years of experience. Currently supporting BDC's media and advertising team's campaign optimization efforts while implementing the next generation of privacy-oriented advertising tactics and analytics.https://www.bdc.ca/en/articles-tools/blog/oscar-ortega-lopez

Oscar Ortega's Current Company Details
BDC

Bdc

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Specialist and Lead, Advertising Analytics and AdTech
Montreal, QC, CA
Website:
bdc.ca
Employees:
4565
Oscar Ortega Work Experience Details
  • Bdc
    Specialist And Lead, Advertising Analytics And Adtech
    Bdc
    Montreal, Qc, Ca
  • Bdc
    Senior Analyst, Media And Advertising Performance
    Bdc Aug 2020 - Present
    Montreal, Quebec, Canada
    - Analytics responsible for all digital channels (Paid Media, Social, SEO & SEM)- Implemented and designed a Google BigQuery solution to modernize advertising tactics and analytics- Implemented Server-side tracking to enable different Conversion API's for advertising- Implemented Social Listening platform Talkwalker- Designed taxonomy and implemented pixel/conversion strategy for Google GMP including Floodlight and Google Enhanced Conversions- GA4 migration for all advertising-related items- Business analyst for “End of Third-Party Cookies” corporate project in which I collaborated and provided all business requirements for BI, Cloud, Cybersecurity, Legal and Compliance teams
  • Bdc
    Senior Analyst, Client Analytics
    Bdc Apr 2019 - Aug 2020
    Montréal, Qc, Canada
    - Full-stack data analyst- Subject matter expert for tagging and taxonomy- Lead digital analyst and data solution designer in large corporate projects, including a CMS migration (over 6k webpages), and a new client portal implementation (including an automated online loan process)- Google Analytics and Tealium expert
  • Bdc
    Analyst, Digital Analytics
    Bdc Aug 2018 - Mar 2019
    Montreal, Canada Area
    Define and manage a consistent reporting framework, including the definition of key performance indicators (KPI) and the creation of dashboards and reports. Identify and develop data collection strategies to support reporting on KPIs that directly measure the business value of the business online properties.
  • Kwantyx
    Senior Digital Analytics Developer
    Kwantyx Jun 2017 - Aug 2018
    Montreal, Quebec, Canada
    - Strategic implementation for digital data collection.- Google Tag Manager and Google Analytics configurations.- Analytics Tracker objects in Google Tag Manager Analytics, including multiple web properties for proper metrics capture.- Google Analytics reports and dashboards.- Contribution to continuous internal process improvements.
  • Consultant / Self-Employed
    Digital Analytics Consultant
    Consultant / Self-Employed Apr 2016 - Jul 2018
    Montreal, Quebec, Canada
    I helped entrepreneurs and companies to collect and understand relevant digital insights regarding their online marketing and commercial performance, their customers' behaviours, and their competitors' to optimize their business strategies and maximize their income.• Google Analytics• Google Tag Manager• Google Data Studio• Javascript code debugging• Supermetrics• Enhanced Ecommerce• Google Sheets advanced reporting.• A/B Testing• KPI strategy• Conversion rate analysis and optimization• SEO technical implementation
  • Technology Evaluation Centers
    Web Analytics Manager And Reporting Specialist
    Technology Evaluation Centers Apr 2015 - Apr 2016
    Montreal
    Web analytics platforms management.Google Analytics accounts management (views, segments, filters, etc).Google Tag Manager implementation (GA events, GA user id, custom HTML, etc).Online tracking, utm tracking, and web analytics QA.Google Analytics reporting with Google Sheets add-in.Daily, weekly and monthly reporting of different metrics and KPI’s, from Company’s sales to online trafficA/B testing experiments, heat-maps and other analytics methods to allow constant web optimization.Adwords reporting.
  • Lulu Software
    Web Analytics Specialist
    Lulu Software Jul 2012 - Apr 2015
    Montreal, Quebec, Canada
    Data consolidation and analysis from different Web Analytics systems.Development of large Excel programs to filter, organize and generate data.Creation of daily, weekly and monthly reporting to show profits and campaigns behavior.Daily database updating.
  • Zf Group
    Supply Chain And Production Planner
    Zf Group Sep 2009 - Feb 2011
    Mexico
    Analysis of demand, material transit and lead times for supplies planning.Inventory Control based on min & max levels for both raw materials and finished products.Production Planning - Just-in-time customer delivery.Suppliers delivery scheduling and follow up.Material-in-transit tracking and follow up with Transport companies and Customs offices.
  • General Motors
    Materials Planner & Coordinator
    General Motors Jan 2008 - May 2009
    Mexico
    Material follow up.MRP creation and analysis.Inventory Control.Suppliers and transport companies coordinator.In-plant receiving and shipping deck coordinator.

Oscar Ortega Skills

Web Analytics Google Analytics Data Analysis Google Tag Manager Supermetrics Microsoft Excel Online Tracking Google Adwords E Commerce Online Traffic Statistics English French Spanish Sap Salesforce.com Implementation Industrial Engineering Production Planning Inventory Control Customer Service Training Supply Chain Management Ms Office Suite Customer Service Mrp Logistics Quality Assurance Sap Production Planning Regular Expressions Product Launch International Logistics Iso Certifications Supply Chain Optimization Databases Supply Chain Analysis Microsoft Office Marketing Strategy Online Advertising Analytics Online Marketing Google Data Studio

Oscar Ortega Education Details

Frequently Asked Questions about Oscar Ortega

What company does Oscar Ortega work for?

Oscar Ortega works for Bdc

What is Oscar Ortega's role at the current company?

Oscar Ortega's current role is Specialist and Lead, Advertising Analytics and AdTech.

What is Oscar Ortega's email address?

Oscar Ortega's email address is oo****@****are.com

What schools did Oscar Ortega attend?

Oscar Ortega attended Tecnológico De Monterrey, Saje Accompagnateur D'entrepreneurs, --, --.

What skills is Oscar Ortega known for?

Oscar Ortega has skills like Web Analytics, Google Analytics, Data Analysis, Google Tag Manager, Supermetrics, Microsoft Excel, Online Tracking, Google Adwords, E Commerce, Online Traffic, Statistics, English.

Who are Oscar Ortega's colleagues?

Oscar Ortega's colleagues are Sonja Walker, Cheryl Cockburn, David Fauteux, Ellen Krispis, Nathalie Hébert, Dany Ouellet, Felix Desjardins, Cpa.

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