An outgoing introvert with a curious soul navigating the intricate landscape where the business of design intersects the design of business.Over a decade at the intersection of Brand & Digital has taken me on a fascinating journey—from project management specialist to UX-based Brand Strategist. I've honed my expertise in helping brands craft stories worth telling. I’ve always enjoyed the process of identifying unique value propositions, developing strategic frameworks, and delivering projects that address business-critical challenges. This journey has given me a unique lens on the creative industry and how I position myself in the APAC region as a brand advocate.Having spent the majority of my career in the agency world, I've had the privilege of working across diverse industries—from luxury lifestyle and hospitality to finance, investment, real estate, and multinational conglomerates. In agency settings, I advise on streamlined processes and introduce strategic thinking, bridging the gap between creativity and business goals. For corporate clients, I often serve as a facilitator, articulating key business objectives and translating them into impactful brand strategies. With small and medium-sized businesses, I help them uncover the hidden potential in their business and amplify it through simple but effective branding processes, while bringing systems to their day-to-day operations and marketing efforts.By combining my experience across brand strategy, digital products, creative solutions and integrated marketing, I'm here to help navigate the twists and turns of today's business world, bringing clarity to brands and partners.
Freelance
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Brand And Digital StrategistFreelanceHong Kong
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Brand StrategistFreelance Nov 2020 - PresentHong Kong Sar
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Account DirectorBrunswick Group Mar 2022 - Jun 2024 -
Digital Project ManagerBrunswick Creative Campaigns And Content Nov 2020 - Mar 2022 -
Senior Coach TrainerPotential Taekwondo Hong Kong Association Nov 2015 - Dec 2021Hong Kong
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Regional CoachPotential Taekwondo Hong Kong Association Nov 2013 - Nov 2015Hong Kong
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CoachPotential Taekwondo Hong Kong Association Aug 2010 - Nov 2013Hong Kong
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Account ManagerEight Partnership Mar 2020 - Oct 2020 -
Project ManagerIsobar Jul 2019 - Mar 2020Hong Kong -
Assistant Manager, DigitalIcicle Group Nov 2018 - Jul 2019Hong Kong -
Associate, Project ManagementIcicle Group Apr 2018 - Oct 2018 -
Center OfficerHkstp - Hong Kong Science And Technology Parks Corporation Feb 2017 - Feb 2018 -
Project And Program ExecutiveJnr Company Limited Dec 2014 - Feb 2017Hong Kong
Oscar Y. Education Details
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International Business Management -
Management Studies
Frequently Asked Questions about Oscar Y.
What company does Oscar Y. work for?
Oscar Y. works for Freelance
What is Oscar Y.'s role at the current company?
Oscar Y.'s current role is Brand and Digital Strategist.
What schools did Oscar Y. attend?
Oscar Y. attended Oxford Brookes University, City University Of Hong Kong.
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Oscar Barroso Huertas, PhD and DM
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Oscar Gala Grano
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