Sales & Marketing consultancy, from strategy (Change management) and operational excellence.Operational and Strategic support on market deveopment. Staff coaching trajects.

AI in retail, hyperpersonalisatie.

Expert- Advanced B2B e-commerce group and keynote speaker on Shopping Tomorrow 2022

Vision & growthSharkNinja is a relentless innovator in the housewares industry because we sweat the details. We obsess about consumer satisfaction. We build up our company by building up our people. We seize opportunities—individually and collectively—to be competitive with our products and attract the most talented people in the world.Through an unrelenting focus on solving for consumer’s pain points, SharkNinja has built a loyal and passionate following that continues to garner us 5‑star ratings on our products.It’s that unwavering consumer focus that has enabled Shark to become one of the top brands in vacuum cleaners, and for Ninja to become one of the market leaders in the kitchen category.Working with customers like: MediaMarkt, Coolblue, Amazon, Currys, Elkjop

“Yourzine is een dialoog marketingbureau dat klanten helpt met hun crosschannel klantcontactstrategie en effectieve uitrol van campagnes. De kracht van Yourzine is de mix tussen strategische en technische kennis en de creatieve ontwikkeling van campagnes. Met een continu oog voor het effect en het resultaat. Yourzine adviseert, realiseert en optimaliseert. Het bureau werkt voor toonaangevende opdrachtgevers als HEMA, Albert Heijn,Samsung, IKEA Nederland, Ziggo, CZ Verzekeringen, de Efteling, Luxaflex, Unicef en Eneco.”

bViva takes your image to a whole new level, creating disruptive market opportunities, and generating extra revenue streams. We create and deliver unique solutions that bridge the gap between reality and the digital world. Our in-house extensive expertise brings together areas such as Social Networks, Digital Marketing, Brand Management, Digital Image Rights, Augmented Reality, Mobile and Ubiquitous Computing, Locative Media, and Persuasive Computing.

THE SELFSERVICE COMPANYQIOX is a leading developer and manufacturer of smart self-service kiosks.Every groundbreaking product starts with a simple idea and with QIOX it is no different. Our mission and vision were clear from the very beginning and provided the perseverance and drive to create a true game-changer recognized throughout the industry.​At QIOX, we strive to enhance the retail and hospitality experience for entrepreneurs and their customers, making it more enjoyable and straightforward.

SAM acts as a primary distributor for several well known branded companies who rely on our sales, marketing and distribution complete with EDI ordering & invoicing, pallet & bulk storage, picking & packing, and parcel & pallet deliveries.Our success in doing so has led to SAM-Works becoming a supplier to major retail & trade accounts in Europe.

Responsible at the European headquarters for all sales and online customer activities of the Dutch sales organization. Core activity: Development and implementation of online strategy including bricks & clicks as part of the chain strategy accounts.Achievements:-Doubled the B2B turnover.-Activated the new on- and off line strategy.-Introduction of new partner program of the brand Nova increasement of the Nova turnover with 85 %.

Responsible together with 2 category managers, 2 business development mangers and 7 product mangers for the full line up of Nedis branded products and distribution of brands like Philips, Varta, Brennenstuhl, Delonghi, Electrolux, etc, category management and NPI introductions. Budget and P&L responsibility for the categories, Smart Living & Connectivity & Media (5.000 Nedis branded products). Style guide & brand management.Responsible for digital marketing strategy, overall marketplace strategy Hybrid via Vendor& Seller (Amazon, Bol.com, Fnac, CDiscount etc.) and digitalization of sales. Members of these teams are: webshopmanager/ SEO specialist,E-mail marketeers, Content/copywriter, DTP studio, Brandmanager, Marketplace team and Social Media expert. Using tools like Marketing Automation,Marketo/Adobe, Channel Engine, Tradebyte, Hootsuite, HotJar, SemRush, Drupal.Managing Benelux Sales Team, developping distribution strategy & category approach.Board Member and P&L responsibility.

Responsible for digital marketing strategy, overall marketplace strategy Hybrid via Vendor& Seller (Amazon, Bol.com, Fnac, CDiscount etc.) and digitalization of sales. Members of this team are: webshopmanager/ SEO specialist,E-mail marketeers, Content/copywriter, DTP studio, Brandmanager, Marketplaceteam and Social Media expert. Using tooling like Marketing Automation,Channel Engine, Tradebyte, Hootsuite, HotJar, SemRush, Drupal.Board Member and P&L responsibility.Nedis for lifeNedis connects gadgets, products and even complete solutions to your daily needs. Thus making your personal life smarter, easier and healthier.By closely following the latest trends in the market, we inspire you to further automate, control and enjoy your daily life. With products that deliver value for money we offer the smartest choice available. Quality is guaranteed, and all products come with the latest specs, so you don't have to worry about making the right choice. We already took care of that!We stand for smart electronic appliances that are easy and intuitive, all our products are easy to install, often pre-programmed right out of the box. If something does require a little set-up, we include a clear quick guide in the box and more in-depth manuals online. And if you have any issues you cannot solve, our specialist helpdesk is happy to help you personally.With over 35 years of experience and more than 50,000 resellers throughout Europe, offline and online, our products will always be within your reach.We love electronics that make life easy, comfortable and funBest value for money Complete solutionsQuality is guaranteed Easy to install and to usePersonal service

Responsible for Brand Marketing & Assortment Strategy of Magic Bullet/ NutriBullet in the Benelux & the Nordics region. We became the market leader in GfK with over 40% marketshare. Other brands delivered to the market were; Shark, Nutri Ninja, Nicer Dicer, INstyler.Working with customers like: MediaMarkt, Coolblue, Bol.com, Expert, Elkjop, COOP, Carrefour, vdBorre,EP:, Euronics

Responsible for sales of the following categories Home Entertainment (TV/Audio) Household appliances (washing / cooking / cooling) and IT (monitor/opticals/HDD) consumer and B2B market. Define and implement a total new local sales &marketing strategy. Manage sales & profitability for the Categories TV, Audio, domestic appliances and it business. Lead team of 14 account managers & 6 product managers. Member of the G9, LG's European steering committee.Together with France/Germany/Poland/Schweiz/UK/ Austria/ Spain/Italy responsible for the overall strategy of TV and Audio Products in Europe.Achievements:-Doubled LG Electronics profitability, while responsible for new organizational structure and set up a total new distribution structure with focus on chains/ msh/ Buying groups and online.-Became the nr. 2 (positionGfK) in the European Television Market.-Increased API of Tv from 68 to 102, marketshare increasement from 6% to 10%-Became the marketleader in the IPS market (monitor).

Responsible for sales of the division Domestic Appliances, different markets: online, specialised kitchen suppliers/building companies, regular chains. Define and implement a total new local sales &marketing strategy. Manage sales & profitability for the Categories Refrigerators, Washing machines, Vacuum cleaners, Microwaves and Built in . Lead team of 7 account managers & 3 product managers. Achievements:-Doubled Samsungs turnover in washing machines-Became the nr. 2 (positionGfK) in the dutch washing machine market.-Increased API of washing machines from 66 to 92.-Became the market leader in the refrigerator market (GfK).-Became the market leader in the microwave market (GfK)

Responsible with a team of 15 FTE for the entire product portfolio. Core activity: Defining product range including pricing and promotion strategy. Achievements:- Upgrade product assortment with 50 %.- Reduced Cost structure of stock with 17 %.- Introduction of new sales training structure for 450 salespeople

Managing a retail store of 3.300 square meter with 100+ employes and a 25+ mio turnover.P&L resposibility.Expansion Media Markt & SATURN, -inkoop, conceptontwikkeling, winkelinrichting, ondersteuning en optimalisatie van de commerciële disciplines. -Kick off presentaties voor opening van nieuwe markt(en)-Training en coaching van staf en werknemers t.b.v. het Media Markt & SATURN concept.

IMpact Retail, a retail company with the brands It's Electronics, Modern Electronics and Prijstopper.More than 130 stores of retail experiences in Consumer Electronics Lifestyle area.Responsible for category management . distribution management, pricing, strategy, line up and promotions.

The Philips employee stores changed in a new Direct Marketing Machine,called MY SHOP,main Philips focuspoints are creating Business to Ambassadors role. The EXPERIENCE center for the brand Philips.Responsible for direct Marketing strategy and cooperation with all BU of Philips Netherlands.creating a Business to Ambassador strategy with a product innovation leadership in the CE market. the customer base was based on 100.000 employee of former employee and Philips related organizations in the Netherlands.

Responsible for the overall category management strategy and purchasing of the categories Major Domestic Appliances and Small Domestic Appliances for 130 stores with various formulas: Its Electric/Modern/Prijstopper. Full category management (procurement / planograms / training / sales results) Achievements-became the marketleader in Espresso machines.-Increased margin on MDA productgroup with 10 %.-introduction of 2 housebrands , Nordland and Ardo.