Oscar Ayala Guzmán Email & Phone Number

Global Marketing and Communications Executive with an international career and 20+ years of experience in FMCG and B2B.Passionate about growing business and driving results by building brands with a genuine purpose. During my professional career I have worked with a range of leading global and regional brands in different industries (Pharmaceutical, Food, Personal Care and Health Care) I have experience in a wide spectrum of commercial disciplines such as brand building, marketing, innovation, new markets strategy, global communications, global pack design, media & advertising, digital, PR & PA. Proven success track record of top and bottom-line results. I am enthusiastic about new challenges and fully committed to achieve results but also to enjoy my day to day and learn from my team and the people that I work with. Brand building is my passion, I love storytelling, being able to tell a compelling brand story that drive short term results and brand love in the long term. I lead a team of senior global brand and communications managers and I like to work and promote an environment to create opportunities where people around me have the possibility to grow and reach their ambitions and full potential. I am positive and enjoy working with people. I have developed strong interpersonal and multi-cultural communication skills, highly experienced at working at a cross-functional level and managing strong relations with multiple stakeholders in matrix organizations. Persuasive presentation skills and negotiation talent and proven ability to create strong and highly motivated teams and successful long-standing relations with agency partners. In my current role, I have the opportunity to work for a great global leading brand, TENA, and make a positive impact for many people around the world by breaking barriers to wellbeing. Brands managed: Global Brands (over 1B€): Oreo cookies, Kraft Cheese, Kraft Singles & TENA Regional Brands: Ritz crackers, Premium crackers and Chips Ahoy! cookies.

Listed skills include Fmcg, Customer Insight, Marketing Management, Marketing Strategy, and 29 others.