I am on a mission to help brands celebrate the individuality of people as consumers. I do this by combining my passion for customer centricity and ability to leverage the uniqueness of a brand to strategically create a sense of belonging; an emotional connection between the brand and consumer that drives growth. I'm interested in connecting with like-minded professionals who are passionate about people and brands with a positive mindset and energized when collaborating with diverse groups of individuals. Don’t hesitate to send me a DM if you’d like to connect!ACHIEVEMENTS I'M PROUD OF• Supported program strategy, development, and launch of industry leading loyalty program IHG One Rewards, reimagining the program structure and member experience for over 100M members• Led IHG’s Upscale and Luxury marketing strategy through COVID-19 challenges, with increased responsibility from one to four brands, positing IHG as ready to welcome back guests• Transformed the Hotel Indigo brand as lifestyle upper-upscale (from original midscale positioning) supporting overall JD Power score increase of 15pts• Awards: Best Hotel Loyalty Enhancement (The Points Guy) | Best Hotel Rewards Program (Global Traveler) | Most Inspirational Loyalty Program (Gogo Shanghai) | Marketing Excellence Award (IHG) | Best Blog (PR News) |SKILLSHospitality Marketing & Operations | Loyalty | Brand Strategy | Executive Storytelling| Interpersonal & Communication Skills | Cross-Functional Leadership | Project Management & Implementation | Customer-Centric Analytics | Cost Optimization