Oscar E. Email & Phone Number

Riverside, CA, US

Dallas, Texas, US

Burbank, California, US

• Led campaigns for notable shows such as The Bear, What We Do In The Shadows, and American Horror Story.
• Launched and integrated new project management software with ad server tools, significantly enhancing productivity and communication.
• Led and mentored a team of 11, fostering cross-functional relationships, providing training, and promoting open communication.
• Developed innovative solutions to improve departmental efficiency, documenting best practices and optimizing reporting metrics.
• Streamlined interdepartmental communication, aligning with Planning, Creative Management, Analytics, and Business Operations.
• Advised clients on technology trends using data-driven approaches to drive audience growth and engagement.

Burbank, California, US

AU

Enhanced cultural awareness and sensitivity through extensive travel and volunteering, contributing to personal growth and a greater understanding of diverse team needs.

New York, NY, US

• Led campaigns for notable movies such as Spiderman: Into the Spiderverse, Spiderman: Homecoming, Venom, and Jumanji.
• Executed over 40 high-volume campaigns, achieving a 150% increase in results.
• Improved procedures and partnerships, enhancing efficiency and performance.
• Developed a new trafficking process, reducing pressure on media and creative teams.
• Launched and evaluated multiple Brand Safety partners, including MOAT, IAS, and Double Verify.
• Maintained strong relationships between media and creative teams, ensuring seamless communication and collaboration.

New York, NY, US

• Exceeded performance targets while managing responsibilities as a Digital Media Operations Associate.
• Enforced internal systems and best practices to maximize efficiency across departments.

Tokyo, JP

• Developed comprehensive reports to monitor campaign delivery and communicated metrics to the Account Management team.
• Monitored and reconciled campaign delivery across third-party ad serving systems.
• Developed QA documents and processes, increasing productivity and trafficking turnaround by 50%.
• Resolved delivery discrepancies and technical issues with clients, developers, publishers, and internal teams.
• Coordinated with Search and Social teams on the strategy for implementing Action/Floodlights, ensuring successful campaign launches.
• Collaborated with Rich Media & Video Vendors to enhance campaign performance with dynamic media content.

Tokyo, JP

• Streamlined the trafficking, testing, and maintenance of advertising campaigns across third-party and in-house platforms, resulting in increased efficiency and accuracy.
• Provided timely and accurate proof of implementation to the Account Management team, ensuring that all creative changes and orders were processed correctly and any ad creative issues that affected tracking.
• Collaborated closely with digital and activation teams to thoroughly QA campaigns and make data-driven adjustments to optimize performance, resulting in improved campaign effectiveness and ROI.