Oscar Garnelo
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Oscar Garnelo Email & Phone Number

Commercial Director Iberia at IWC Schaffhausen
Location: Madrid, Community of Madrid, Spain 8 work roles 4 schools
1 work email found @iwc.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email o****@iwc.com
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Current company
Role
Commercial Director Iberia
Location
Madrid, Community of Madrid, Spain
Company size

Who is Oscar Garnelo? Overview

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Quick answer

Oscar Garnelo is listed as Commercial Director Iberia at IWC Schaffhausen, a with 1129 employees, based in Madrid, Community of Madrid, Spain. AeroLeads shows a work email signal at iwc.com and a matched LinkedIn profile for Oscar Garnelo.

Oscar Garnelo previously worked as Sales & Business Transformation Iberia at Iwc Schaffhausen and KAM & Business Development at Given Commercial Outsourcing. Oscar Garnelo holds Master In Marketing And Commercial Management (Gesco) from Esic Business & Marketing School.

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Email format at IWC Schaffhausen

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{first}.{last}@iwc.com
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Profile bio

About Oscar Garnelo

Driven by customer service excellence with more than 9 years of experience focus on maximizing business growth opportunities, building strong relationships with business partners and strategic planning.Timeline:Entrepreneur by nature. I started doing small business when I was 16 years old, importing garments and electronic gadgets from Asia.I was always looking for products and opportunities to start a new business, so when I turned 22, my friend Francisco Martínez and I decided to travel to China looking for new business ideas. It was one of the best experiences so far, we arrived in Shenzhen with a map and our intuition, like true explorers, and we began to visit the different industrial areas and markets.· A year later, in 2016, Francisco and I founded Garmart Design, while we were still studying at the University. We offered design and communication services under the specifications of our clients, to obtain funds for our next projects.· In 2017, inspired by my passion for watchmaking, I co-founded Hustlers Co, my own watchmaking brand based on a fast-paced, rebellious and daring lifestyle that awakens our desire to achieve our dreams every day.· I found partners in Hong Kong, got funding for my projects and workspace with a four-person team there.· Participated in the development and implementation of technological products related to Augmented Reality (AR) and Virtual Reality (VR), creating new experiences in both Ecommerce and Retail.. I coordinated and managed projects, for the largest watch and jewelry brand in India, Titan of the TATA group. Participated in the development of smart watches and other wearables in collaboration with Kaha Pte from COVE IoT and Bridgestone Watch LTD· Developed a new product line within the North American company FUBU, creating a new watchmaking division.· In 2021, I decided to join the Given Commercial Outsourcing team where I have had the opportunity to learn about retail in depth, collaborating with brands such Johnson & Johnson, Listerine, Carefree, OB, PizBuin, Neutrogena, Oraldine, Delaviuda, El Almendro, Lacer, OGX... in different sales channels (Mass Market, Pharma, Foodservice, Beauty and Perfumery...), designing sales strategies segmented by distributor and POS.· Currently, I have joined the IWC Schaffhausen team (Maison of the Richemont group) as head of sales and business transformation for Iberia. A new challenge in my career that I face with commitment and passion.

Listed skills include Ventas, Marketing, Moda, Microsoft Office, and 5 others.

Current workplace

Oscar Garnelo's current company

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IWC Schaffhausen
Iwc Schaffhausen
Commercial Director Iberia
Madrid, ES
Website
Employees
1129
AeroLeads page
8 roles · 12 years

Oscar Garnelo work experience

A career timeline built from the work history available for this profile.

Sales & Business Transformation Iberia

Current

Responsible for sales and business transformation of the Maison for Iberia market. (Richemont Group)• Distribution & SalesAchieve sales target and objetives for the Iberia market.Define and implement an action plan per business partner.Identify strategic and tactical opportunities to improve and leverage distribution.Control and maintain quality of the distribution network as per visual merchandising guidelines.Monitor competitive brands and in-house activities.•… Show more Responsible for sales and business transformation of the Maison for Iberia market. (Richemont Group)• Distribution & SalesAchieve sales target and objetives for the Iberia market.Define and implement an action plan per business partner.Identify strategic and tactical opportunities to improve and leverage distribution.Control and maintain quality of the distribution network as per visual merchandising guidelines.Monitor competitive brands and in-house activities.• OperationsAllocate stock regionally to retailersAnalyse and manage each POS inventories and propose action plans to ensure healthy stock holding.• RetalizationDefine and implement retalization action plans for EB.Reinforce the training strategy with the objective of improving the retail experience, increasing the product knowledge and engagement.• MarketingSupport implementation of local marketing strategy in the Iberia market• TrainingDefine and implement training calendars per POS Show less

Apr 2023 - Present

Kam & Business Development

Madrid, Comunidad De Madrid, Spain

Sales teams, retail strategy and POS activation. (Johnson & Johnson, Listerine, Carefree, OB, PizBuin, Neutrogena, Oraldine, Ogx Beauty, Maui Moisture, Lacer, Delaviuda, El Almendro, Desma SIT...)• Support clients in their sales strategy by managing specialized sales teams, technology and data. (FMCG, Pharma, Foodservice, Beauty & Perfumery...)• Develop a new digital business line, increasing the profitability of our clients in the main horizon- tal and vertical marketplaces (Amazon… Show more Sales teams, retail strategy and POS activation. (Johnson & Johnson, Listerine, Carefree, OB, PizBuin, Neutrogena, Oraldine, Ogx Beauty, Maui Moisture, Lacer, Delaviuda, El Almendro, Desma SIT...)• Support clients in their sales strategy by managing specialized sales teams, technology and data. (FMCG, Pharma, Foodservice, Beauty & Perfumery...)• Develop a new digital business line, increasing the profitability of our clients in the main horizon- tal and vertical marketplaces (Amazon, Carrefour, Promofarma...)• Develop and maintain strong relationships with top clients.• Develop marketing and customer prospecting strategy.• Manage POP materials and Visual Merchandising suppliers. Show less

Mar 2021 - Apr 2023

Watchmaking Division Manager

New York

Introduce a new product line in the 6 billion American apparel company FUBU created by Daymond John, Carl Brown, J. Alexander Martin, and Keith Perrin. • Create detailed business plans to facilitate the attainment of goals and perform periodic budget analyses. • Develop and implement a new watch business line.• Start a new LLC, generate Global Brand License agreements and supervise operations in three offices (Spain, Hong Kong and New York).• Develop products, relationship with… Show more Introduce a new product line in the 6 billion American apparel company FUBU created by Daymond John, Carl Brown, J. Alexander Martin, and Keith Perrin. • Create detailed business plans to facilitate the attainment of goals and perform periodic budget analyses. • Develop and implement a new watch business line.• Start a new LLC, generate Global Brand License agreements and supervise operations in three offices (Spain, Hong Kong and New York).• Develop products, relationship with suppliers, marketing and sales strategy. Show less

Dec 2018 - Dec 2020

Freelance Project Manager

India

Watch manufacturer based in India owned by TATA Group.• Ensure that all projects are delivered on-time, within scope and within budget• Manage and develop 5 full collections (a total of 75k timepieces divided into 30 SKUs).• Manage suppliers. Coordinate the design team (Spain) and manufacturing work force (China).• Work closely with other disciplines on multidisciplinary projects such as developing a smartwatch or participating in the development of different gadgets.

Oct 2018 - Dec 2019

Business Partner & Business Development Manager

Bridgestone Watch Ltd

Hong Kong (Rae)

Watch manufacturer based in China.• Actively search for new investors, strategic partners and suppliers. • Capture funds ($500k) to boost the growth of the ongoing projects and new workspace in Hong Kong to carry out the next projects. · Development of new projects in partnership with other companies.· Training staff on E-Commerce and Dropshipping and implementing new technologies such as AR.

Oct 2018 - Dec 2019

Co Founder

New York

Development of own watch brand.• Ran a watchmaking business from $ 3K and a $ 40k Crowdfunding campaign. • Focused on the relationship with suppliers, marketing and business development.• Conducted a sales strategy that managed to increase the demand for our products in more than 20 countries in the online channel.· Started the company from the ground up, while wearing every hat of the company.

Sep 2017 - Dec 2019

Co Founder

Pontevedra, Galicia, Spain

· Design and advertising company. · Branding, Offline Advertising, Web, Social Media, Editorial design and Photography. · Development of Augmented Reality (AR) & Virtual Reality (VR) experiences.

2015 - Dec 2019
Team & coworkers

Colleagues at IWC Schaffhausen

Other employees you can reach at iwc.com. View company contacts for 1129 employees →

4 education records

Oscar Garnelo education

Master In Marketing And Commercial Management (Gesco)

Specialized in: Big Data, AI, Business internationalization and Professional SCRUM Master I

Bachelor’S Degree Of Business Management, Bachelor’S Degree Of Business Management

Certificate Of Higher Education Of Administration, Management And Finance

Ies Luis Seoane
FAQ

Frequently asked questions about Oscar Garnelo

Quick answers generated from the profile data available on this page.

What company does Oscar Garnelo work for?

Oscar Garnelo works for IWC Schaffhausen.

What is Oscar Garnelo's role at IWC Schaffhausen?

Oscar Garnelo is listed as Commercial Director Iberia at IWC Schaffhausen.

What is Oscar Garnelo's email address?

AeroLeads has found 1 work email signal at @iwc.com for Oscar Garnelo at IWC Schaffhausen.

Where is Oscar Garnelo based?

Oscar Garnelo is based in Madrid, Community of Madrid, Spain while working with IWC Schaffhausen.

What companies has Oscar Garnelo worked for?

Oscar Garnelo has worked for Iwc Schaffhausen, Given Commercial Outsourcing, Fubu The Collection, Llc, Titan Company Limited, and Bridgestone Watch Ltd.

Who are Oscar Garnelo's colleagues at IWC Schaffhausen?

Oscar Garnelo's colleagues at IWC Schaffhausen include Leonie Wiedemann, Jason Lispek, Alice Felstead, Christian Madrigal, and Carl-Wilhelm Goebel.

How can I contact Oscar Garnelo?

You can use AeroLeads to view verified contact signals for Oscar Garnelo at IWC Schaffhausen, including work email, phone, and LinkedIn data when available.

What schools did Oscar Garnelo attend?

Oscar Garnelo holds Master In Marketing And Commercial Management (Gesco) from Esic Business & Marketing School.

What skills is Oscar Garnelo known for?

Oscar Garnelo is listed with skills including Ventas, Marketing, Moda, Microsoft Office, Liderazgo De Equipos, Trabajo En Equipo, Emprendimiento Social, and Adobe Illustrator.

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