Oscar Garza Iii Email & Phone Number

San Antonio, Texas Metropolitan Area

San Antonio, Texas Area

-Managed 120 +/- channel partner accounts for SeaWorld and Aquatica Texas-Maintained relationships with key stakeholders for business development purposes.-Managed SeaWorld Partnership efforts for Channel Partner sales (Hotels, 3rd party merchants, Online travel agencies (OTA), retail, wholesale, influencers ).-Developed Partnership Strategy , Proposals, Training Guides to achieve Key Performance Indicators (KPI) for all partners. -Onboarded, developed, & maintained new and existing partners for Seaworld Hotel Program using Trisept Merchandising Platform Solutions (SaaS).-Built, Managed, & Marketed Vacation Packages for E-commerce Sales on SeaWorld.com/SanAntonio. -Brand Marketing lead for partnership content creation promoting special offers, grand openings, experiences.-Led revenue management initiatives for Marketplace partners in the OTA, Affiliate, & Alliance categories by analyzing data relevant to sales performance.-Created & Launched Exclusive Partnerships for Hotel, Affiliate, OTA, & Alliance sales channels.-Provided Quarterly business reviews for channel partners & adjustesd sales strategies as needed. -Maintained long-term relationships with key accounts.-Streamlined product & hotel partner implementations through simplifying the onboarding process. -Focused on client service in a hospitable manner. -Led cross functional efforts for partnerships/ OTA’s (Product teams, Operations, Revenue/ Commercial, IT)

San Antonio, Texas Area

-Led revenue efforts for Sponsor Advertising & sponsorships (Linear TV, Web, Events, podcasts). -Managed over 40 accounts & 2 sales reps, totaling 49 supervised accounts. -Responsible for cross promotional marketing campaigns for community outreach initiatives.-Led creative development & execution for multi-channel campaigns for Sponsors.-Worked with agencies to foster brand alignment. -Increased Sponsorship revenue for annual fundraising programming.-Recapped all program deliverables with partners that showcased ROI through established KPI’s.

San Antonio, Texas Area

-Implemented Pre-Development Sales and Partnership plan to increase overall revenue for association.-Developed strategic growth and execution plans for Lifestyle, Marketing, Events, Relationship Building, & partnership programs for residents.-Shaped and executed strategic positioning for cultural & experiential moments (i.e: Events, Activations). -Created & maintained Social Media channels & website for the Whisper Falls Property Management Team. -Co-Created the Whisper Falls Brand (look, tone, feel, logo, etc.). -Launched Value based revenue initiatives for association to enhance resident experience (Resident Loyalty program).

San Antonio, Texas

-Account Management leader for +/- 50 accounts. -Served as consultant and Strategist on use of Six Flags Media Networks assets to deliver value to Sponsors.-Executed Sponsored events for Six Flags Partners.-Integrated Marketing experience for partner campaigns (website, email, mobile app, TV, Radio, OOH, experiential, social media, Special Ticket offers)-Supported pitches for new business and client on-boarding.-Managed Preferred Hotel Partnerships program by integrating Hotel Partners to Media Network and leveraging E-commerce platforms to grow hospitality and OTA revenue. -Increased Partnership revenue for Six Flags. -Increased Partner base using consultative sales methods & profitable negotiation techniques. -Media Management experience - OOH, Experiential, Social Media, Web, Mobile app, TV, Radio, Large Format.-Developed collaborative relationships with brands & agencies for program development.-Worked on Loyalty perks program for Six Flags Season Pass members (Restaurants, CPG, Retail, etc.).-Created and presented recap decks highlighting established KPI’s and ROI from partnerships. -Managed, Trained, and Developed Activation team.

San Antonio, Texas Area

-Responsible for driving branch operations, sales, and providing a superior level of customer service -Developed unique sales and marketing techniques to develop new business and maintain current relationships. -Created marketing strategies to generate more business with downtown hotels - involved in all aspects of branch operations