Oscar Hernandez Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

Drive UNITEC & UVM's expansion strategy to strengthen our position as Mexico's leading Higher Education Group, solidifying the unique value propositions of our brands.Responsible for the complete student journey, which includes acquisition, retention upon graduation, and alumni relationships (to ensure their ongoing educational engagement). I am accountable for the total revenue of the company. Annual acquisition + 165,000 students | Revenue +780 million USD | Commercial budget + 80 million USD | Control span over 2,250 individuals (Sales, Contact Center, Commercial Technology, Business Intelligence, Communication, Traditional Marketing, Digital Marketing, Re-Enrollment and Student Experience).My achievements:* I have led UNITEC Institution to experience a remarkable continuous growth in both share and volume over the last decade, with its new enrollments doubling in just 9 years.* I spearheaded a significant turnaround at UVM, reversing a five-year trend of declining volume and market share. In the last three years, I successfully achieved a Compound Annual Growth Rate (CAGR) of +14% in new enrollments, catalyzing growth in market share and expanding margins.* Consistent market share growth in the past five years from 14.7% to 18.5%.* Under my leadership, Laureate's Digital Maturity Score—a methodology developed by Google and BCG to assess a company's advancement in its digital journey—now surpasses the average across all industries in Latin America and is significantly higher than the Education industry average (Laureate at 80% versus the Education Industry at over 40%).* I achieved for the first time in five years attrition.About Laureate International Universities:Laureate, owner of UNITEC & UVM institutions, is the largest private Education group in Mexico, with over 250,000 enrolled students spread across thirty-six on-site university campuses and online campus.

Queretaro, Mexico

Ensure state-of-the-art business strategy, marketing plan, and business execution for a $500 MM USD business with a Portfolio of 5 brands (Pedrigree, Whiskas, Cesar, PAL & Trill).My achievements:* 2 pts market share growth year to date 2015, through re-designing business model (product performance and appearance improvement, portfolio optimization, and consumer communication enhancement).* Double-digit growth with record Profit and Cash in two consecutive years.* Successful Brand launching 2015 (Cesar) to compete in the super-premium segment. First filial to launch product in emerging markets.* Won 2 Cannes Lions 2014 for the social responsibility campaign (“Adoption Drive”) and EFFIE for Dentastix.4 Direct Reports: 3 Marketing Managers and Consumer Research Head (total organization 28 resources).

Panama

Guarantee business profitability and growth. Regional P&L responsibility $400 MM USD business through business strategy, brand building, and regional marketing plans design and execution for the Tier III & IV portfolio (Rindex, Bold, Maestro Limpio).My achievements:* Achieved +20% Sales Growth, through re-designing the Marketing Regional Model of the Tier III brand (Rindex/Bold). * The Latin America Tier III model considered as a worldwide best practice in P&G and adopted Globally. * Achieved historical sales growth in Mexico (+80%) and gaining market leadership in Modern Retail, through re-designing the business model and re-launching TIER IV brand (Maestro Limpio).Central Group in Panama: Multifunctional Team (Marketing, Supply, Research, and Process Manager) plus teams dedicated to this group of brands within local organizations (México, Brazil, Colombia, Venezuela, and Peru). Total organization: 24 resources.

Panama

Guarantee business profitability and growth ensuring successful integration of the business into P&G. Regional P&L responsibility $200 MM USD business. Top and bottom line growth through business strategy definition, brand building (consumer target, claims, visual identity, portfolio & communication/pricing strategy), and regional marketing plans design and execution.My achievements:* 4 Years of back-to-back regional market share growth in Batteries.* Total accumulated top line growth +40% delivering record bottom line and cash generation. * Won the President’s Award 3 years in a row for the Best Duracell Business results globally.* Braun business margin turnaround (+27 pts margin improvement).* Successful start-up of distributors model for Braun (Chile, Argentina, Mexico).

Mexico City Area, Mexico

Guarantee the integration of the Wella retail Hair Color business into P&G, avoiding major historical losses.My achievements:* Led the multifunctional team that implemented the transition plan and model for the new business. Team integrated by Finance, Logistics, Marketing, and Trade Marketing* Achieved major financial turnaround (15 pts margin improvement) without compromising share position in the market.* Maintained value share flat after integration despite major reductions in spending and trade terms changes.* Positioned key brand (Koleton) at its highest share ever.* Increased +50% sales growth, through the re-launch of Wella’s mid-tier brand (Wellaton).* Created the P&G High-End Beauty Organization based on Wella resources.

Bachelor'S Degree, Chemical Engineering

President Students Council

Maestría, Statistics & Total Quality