Oscar Hidalgo Email & Phone Number

El Salvador

El Salvador

• Leader of digital channel service management (Facebook, WhatsApp, X, Instagram, eMail and WebChat).• Management of the strategic partner team: +50 members including supervisors and customer service advisors.• Measure and optimize the performance of KPIs established for the service.• Manage daily operations of quality control, process optimization, business reporting, etc.• Data analysis for resource optimization.• Implementation of new customer service models that allow… Show more • Leader of digital channel service management (Facebook, WhatsApp, X, Instagram, eMail and WebChat).• Management of the strategic partner team: +50 members including supervisors and customer service advisors.• Measure and optimize the performance of KPIs established for the service.• Manage daily operations of quality control, process optimization, business reporting, etc.• Data analysis for resource optimization.• Implementation of new customer service models that allow the optimization of resources. Show less

• Coordinated all online and offline marketing strategies to support further business expansion.• Coordinating with internal tech and business teams for solution designing and ensuring timely delivery & implementation of the proyect.• Leading & managing the paid ad campaigns for clients on various platforms like Facebook & Instagram Ads, Google Search & Display Ads and Amazon Ads.• Managing team & partners – team of 15 members - graphic designers, web developers, SEO Strategist… Show more • Coordinated all online and offline marketing strategies to support further business expansion.• Coordinating with internal tech and business teams for solution designing and ensuring timely delivery & implementation of the proyect.• Leading & managing the paid ad campaigns for clients on various platforms like Facebook & Instagram Ads, Google Search & Display Ads and Amazon Ads.• Managing team & partners – team of 15 members - graphic designers, web developers, SEO Strategist, account managers, etc. to fulfil set KPI’s.• Managing day-to-day operations including execution, QA and reporting of campaigns.• Measuring & optimizing the performance (CRA, CPC, CPA, etc.) and improving ROI of digital marketing activities using a variety of web analytics tools like Google Analytics, Facebook & Instagram Insights, etc. Show less

El Salvador

• Designed a comprehensive digital business strategy to deliver maximum growth and turnover by leveraging paid, owned and earned media for new clients.• Managing the regular implementation of paid digital marketing activities like Facebook & Instagram Ads, Google Ads, Email and SMS campaigns, etc.• Use of Google Analytics, Facebook & Instagram Insights, etc. to measure & improve the conversion rate thus boosting ROI of the business.• Leading the development of digital content like… Show more • Designed a comprehensive digital business strategy to deliver maximum growth and turnover by leveraging paid, owned and earned media for new clients.• Managing the regular implementation of paid digital marketing activities like Facebook & Instagram Ads, Google Ads, Email and SMS campaigns, etc.• Use of Google Analytics, Facebook & Instagram Insights, etc. to measure & improve the conversion rate thus boosting ROI of the business.• Leading the development of digital content like photos, videos, blogs to attract & engage with the target audience & improve the sales funnel.• Managing website – enhancing product pages & content, SEO, etc. Show less

Santa Tecla, El Salvador

• Leading & managing social media campaigns on platforms like Facebook & Instagram Ads, Google Search & Display Ads.• Measuring & optimizing the performance (CRA, CPC, CPA, etc.) and improving ROI of digital marketing activities using a variety of web analytics tools like Google Analytics, Facebook & Instagram Insights, etc. • Managing team & partners – team of 5 members - graphic designers, web developers and social media mannagers, etc. to fulfil set KPI’s.• Leader of digital… Show more • Leading & managing social media campaigns on platforms like Facebook & Instagram Ads, Google Search & Display Ads.• Measuring & optimizing the performance (CRA, CPC, CPA, etc.) and improving ROI of digital marketing activities using a variety of web analytics tools like Google Analytics, Facebook & Instagram Insights, etc. • Managing team & partners – team of 5 members - graphic designers, web developers and social media mannagers, etc. to fulfil set KPI’s.• Leader of digital innovation projects (Mobile Applications) Show less

• Brand development for clients from different industries.• Planning and execution of commercial marketing strategies for clients.• Coordination of marketing and communication campaigns to achieve strategic objectives of clients• Coordination of photographic and video production for communication campaigns.

• Responsible for directing all advertising production activities for commercial brands. (Photography, Video and Audio)• Responsible for preparing and monitoring the production budget.• Projects with brands such as: Hush Puppies, ADOC, Despensa Familiar, Maxi Despensa, Walmart, TECHO.

• Develop communication projects and strategies.• Develop web content and implement digital strategies.• Create and develop advertising campaigns (Strategy, concept, graphic proposal).

Master In Commercial Management And Marketing, Marketing

Bachelor, Bachelor In Integrated Marketing Communications

Advertising Technician, Advertising