Oscar Riveros is a modern-day renaissance man, spanning from business, music, strategy to creative filmmaking. Being involved in several different facets including digital strategy, music, photography filmmaking, analytics, and leadership roles.

As the Chief Strategist Officer (CSO), Oscar Riveros supports the Chief Executive Officer (CEO) in developing, communicating, executing, and sustaining corporate strategic initiatives. Part-leader, part-doer, with the responsibility of ensuring that execution of the strategy supports all strategic elements. This unique mastery is the result of a multitude of different operating experiences and involves being both a creative/critical thinker and influential collaborator. Having worn many hats at a variety of companies and agencies in order to take on the responsibilities and tasks that come with the job title.

-Developed full-scale brand and marketing plans with emphasis on digital strategy and branding for clients in the hospitality, tourism, finance and fitness industries. Using a holistic approach to understanding short- and long-term client goals. -Applying leading industry techniques to introduce or enhance SEO, UX, CRO and SEM. Develop digital content and videos, and apply web copy that benefits the overall digital strategy goals. -Create, coach and present KPI dashboards to keep track of strategies and achieve success. - Manage all aspects of OddLot including staffing, budgeting, marketing, forecasting and lead generation.

Conceptualized and created client branding standards including logo, corporate colors and websites.Generated newsletter and blogs for corporations and small businesses.Managed social media marketing for clients including creating Facebook and Twitter presences.Applied a wide range of marketing initiatives to fit customer’s digital campaign including web analytics, search engine optimization (SEM), search engine optimization (SEO).Consulted with new and current media users to assist with Google Analytics.

Led marketing and public relations team in planning, developing and implementing new marketing campaigns for Sunland RV Resorts, RMS North America and Signature Motorcoach Resorts.Monitored website effectiveness, competitiveness and optimization.Created and manage a large rotating portfolio of Google Adwords and Facebook advertisements.Developed annual marketing budgets for Sunland RV Resorts’ seven California properties.Created and distributed monthly e-Newsletter, including filming and editing video segments.Optimized the online customer journey to improve user experience and drive conversions.Isolated key performance indicators (KPIs) to evaluate marketing program effectiveness.Worked directly with resort managers to create customized promotional calendars.

Web Intelligence and Marketing Support.

• Established Web Intelligence, Analytics & KPI metrics .• Re-designed www.airborne1.com website in 2 weeks.• Airborne 1 Video production. (Videos)• Social Media Channels created, Integration and in constant Optimization. (Facebook, Twitter, Youtube, LinkedIn, Blog) to reach and engage clients and potential niches.• Airborne 1 website revamp, enhancements and Search Engine Optimization (SEO) PR 4 to 5 in 7mos.• Adwords Campaign management and landing page on Airborne1 website.• Airborne 1 Road Newsletter.• Google Analytic & Webmaster management.• CDM AIMS/SQL Management.

Reservations agent for nine Monarch Grand Vacations Resorts and +300 in affiliates resorts for over 50k owners. Generated 75 - 95 reservations per day. Gathered information to create in-house FAQ and point calculator in order to maximize time and movements of inbound phone calls. Mastered TSW CDM software.

Handle check in/out, folio charges and reservations with TSW, handle payments, cash exchange, petty cash management and night audits. Handle Phone inquiries as well as minor customer service and recommendations in coordination with Housekeeping, maintenance and concierge. Key achievement: •Presented several enhancement projects with ANSI flow charts for the further development and enhancement of Front Desk Process.•Appeared in the Cabo Azul guest list of people who made their stay unique.

Responsible for serving high-end visitors including CEOs, celebrities and other notable guests. Supervised the preparation of amenities, services and housekeeping of VIP villas. Provided unmatched customer service using the well-known “One&Only” method of hospitality.

Managed guest services division including business development, project coordination and networking. Created office administrative manual, workflow and marketing systems. Initiated marketing activities including a social media presence and monthly customer newsletter. Developed full range of services for guests.

Villa rental and Property Management.Department development, Project coordination, sales and marketing & company translations.Key achievements:• +$200k dollar in sales in first year of work.• Supervising events for DMCs (Terramar) in villas. • Web page supervisor• Created administrative manual• Enhancing administrative system for sales and collections.

Editorial & Magazine development.

Industrial waste Management.Carrying out the position of administrative assistant.

Coordinating boat rescue, S.O.S. assistance and monitoring by radio.