• Part of the senior management team. Actively contributing to shaping and aligning our strategic initiatives with the overarching goals and objectives of the company.• Responsible for driving the strategic vision and direction of AffiliationCloud, ensuring that we stay at the forefront of innovation and customer satisfaction.• Leading a diverse team of talented professionals in Sales, Operations, Development, and other key areas, fostering a culture of collaboration, creativity, and excellence.• Focusing on strengthening partnerships, identifying new business opportunities, and maximizing the potential of our network to deliver exceptional value to our clients.• Sub-affiliation revenue grew 3x between Q4'22 and Q4'23.

• Key member of the executive management team, I played a pivotal role in driving the company's growth, shaping its strategic vision, and ensuring operational excellence across all departments.• Led our teams in Product Development, PMO, UX/Design, SEO, and Content.• Developed and executed data-driven SEO strategies that maximized organic search visibility, increased traffic, and drove measurable results.• Ultimately responsible for our product vision and execution on our roadmap for all of our products.• Responsible for XXM EUR P&L.

• Part of the operational management team. • Led all of our teams in Research & Development, Data & Analytics, Tech Operations, UX/Design and all of our outsourced development teams (100+ people in total).• Ultimately responsible for our product vision and roadmap for all of our platform products and technical infrastructure which serves all verticals and is one of the keys to create scalable growth for the group.• Responsible for the technical- and infrastructural integrations of multiple XXM EUR acquisitions.• Responsible for XXM EUR P&L.

Catena Media is one of the world's top lead generation companies. Growth is our comfort zone! • Part of the management team. Worked closely with the management team and other stakeholders to drive growth across the group.• Pioneered and built product management from the ground up and a product-centric culture across the group.• Created, implemented and owned the product vision and roadmap for all of our products; from consumer to platform and all of our integrations.• Hands-on led, and indirectly led teams within Product Management, UX/Design, Search Engine Optimisation, Content Creation and Development.• Successfully integrated multiple XXM EUR acquisitions.• Responsible for XXM EUR P&L.

Toca Boca is an award-winning play studio that makes digital toys for kids. Our products encourage self-expression, imagination and unleashes kids' superpowers.• Set the strategic vision for new cross-promotion tool within all apps in multiple platforms (App Store/Google Play) in collaboration with subsidiary.• Collected requirements from various stakeholders within the group to create scope for new cross-promotion tool making sure it was aligned with business goals.• Led milestone breakdown, overall planning and day-to-day operations in an agile environment with both dedicated in-house and agency development teams to ensure the teams were delivering and aligning on goals.• Continuously communicated vision, milestones and roadmap to the key stakeholders of the organisation.• Worked with international teams within Data & Analytics (web and in-app) and Marketing to increase conversions both to paid apps but also from free to paid in multiple platforms.• Owned complete funnel and launched multiple A/B tests to increase conversion on Google Play platform as well as all CRO activities on external website.• The cross promotional tool that is being used in all Toca Boca and Sago Mini apps today was part of concept and product created.• Reported directly to the VP of Brand & Marketing.

Avantime Group is a full service digital agency. We create synergies between our five business areas Management, Marketing, Media, Creative and Development to enhance competitive advantage and business value for our clients. We do this via effective digital solutions. • Led the management team to drive the business forward.• Implemented new agile processes which effectively increased productivity and quality. Both for the development teams and organization. • Numerous organizational changes that affected efficiency, growth and employee happiness positively. • Did strategic consulting in client projects focused on digital and online communication to drive sales through digital plattforms• Presales work to "wow" future clients. . • Acted as account- and project lead for some of the company's largest clients.• Veckans Affärer/PAR crowned Avantime as one of their “Superföretag” 2012. Avantime grew from about 40 to 60 employees and annual turnover grew 41%

Avantime Group is a full service digital agency. We create synergies between our five business areas Management, Marketing, Media, Creative and Development to enhance competitive advantage and business value for our clients. We do this via effective digital solutions. • Joined the management team.• Led a team focused on building online presence and increasing online conversions for our clients through web analytics, search engine marketing, search engine optimization, and social media marketing.• Presales work to "wow" future clients. • Develop and execute on online strategy and digital media campaigns to grow web site traffic for our clients.• Tracking, analyzing and optimizing traffic and digital campaigns (SEM/SMM) with the ultimate goal to increase conversion for our clients.

"Our mission - to create the worlds greatest online football community."Footytube works with a variety of partners to aggregate vast amounts of football data. This data includes football videos, news, podcasts, blogs, fixtures, results, odds, team stats, and much more. Footytube is a buzzing, vibrant community, with social networking features that you won't see anywhere else; from the unique, proprietary dreamfooty fantasy football game, user profiles with social media integration, to our fan traits and fan valuation leaderboards. We offer a place for football fans across the globe to come together and really connect and share their passion for the beautiful game, in a truly engaging environment.

"Google’s mission is to organize the world’s information and make it universally accessible and useful."Worked within the AdSense OSO organization:• Collaborate with engineering and product management to develop and launch AdSense products. • Analyse customer-driven feedback to drive product change for the needs of EMEA publishers.• Development and execution of operation support plans.• Formalization of business case analysis to assist in resource allocation decision.

"Google’s mission is to organize the world’s information and make it universally accessible and useful."Worked within the AdSense OSO organization:• Part of the global AdSense tech team.• Take care of internal escalations regarding product functionality and advanced implementations.

"Google’s mission is to organize the world’s information and make it universally accessible and useful."Worked within the AdSense OSO organization:• Focused on building strategic partnerships in the Nordic markets and thereby maximizing revenue for new and existing partners.• Working with dedicated AdWords team and international offices to develop the Nordic Content Network.• Coordination of cross-functional activities.• Market specialist on product projects and product launches, e.g. the launch of YouTube in Sweden.

• Development of sports community website (Ione.se).• Lead a team of 16 writers to increase content.• Partner with similar websites to increase traffic via SEO efforts.More information found on wiki.hattrick.org/Ione.se