Oscar Malmros Email & Phone Number

Stockholm, Sweden

Marketing manager for the B2C portfolio (public fairs and events) and interim marketing manager for the business unit Congresses & Guest Events (2018-2019). Member of Stockholmsmässan´s marketing management team.Key accountabilities:- Developing marketing strategies ands tactics to boost brand awareness and increase conversions (ticket sales and visitors).- Overseeing implementation and execution of marketing strategy and tactics.- Management of marketing budgets. - Responsible for all marketing means: online, offline and events towards visitors and exhibitors. - Aligning internal stakeholders such as in-house agency, product owners, sales team and CRM to ensure effective collaboration to meet the business goals.- Manage external partners, agencies and freelancers within media, PR, content, web, negotiations and contracting.- Evaluation and maintenance of marketing strategies for each individual brand.- Leader of a team of marketing specialists, including individual coaching and salary negotiation.

Stockholm, Sweden

Member of the EMEA team within the global marketing division supporting media activities in Sweden and Russia.Key accountabilities:- Development of media strategies to nine business units, B2C and B2B to strengthen brand awareness, drive sales and generate opt-in leads to the sales team.- Developing online and offline media strategies.- Media buying and negotiation with publicists and partners.- Evaluate and maintain media strategies.- Align with internal stakeholders such as product owners, sales and CRM to ensure effective collaboration to meet business goals.- Team leader for a group of social media marketeers based in Sweden, Russia and Germany.

Stockholm, Sweden

Team member of Mediacom´s digital team based in Stockholm, working mainly with B2C clients.Key accountabilities:- Create digital strategies to meet client goals such as brand awareness, increased web-trafffic, direct sales (e-commerce) etc.- Developing and presenting of online media strategies and tactics to agency clients. - Presenting campaign post-reports, analysis and potential improvements.- Aligning with internal specialists within SEM, social media, programmatic, web-tv and analysis to ensure strong media recommendations.

Stockholm, Sweden

Team member of the marketing team with responisbility to promote new TV-shows for generatinge a high number of viewers via linear TV and online.Key accountabilities:- Schedule and plan promotion spots on TV3, TV,6, TV8, TV10.- Produce target group analyse.- Monitoring and optimization.- Campaign reporting, analysis and presentations.- Align and collaborate with the broadcasting office in London.- Weekly reportings to media manager presenting campaign results and potential improvements.

Master'S Degree, M.Soc.Sc. Master Of Social Science, Marketing, Business Administration

Master thesis: Let´s go Greenwashing - Advertising effects on brand image. Authors: Oscar Malmros & Kristian Belak.

Master'S Degree, M.Soc.Sc. Master Of Social Science

Bachelor'S Degree, B.Soc.Sc. Bachelor Of Social Science, Marketing, Business Administration

• Thesis: Stad som varumärke - en fallstudie av Malmö. • Chairman of the International Committee: School of Business and Economics - 2008..

Finance & Marketing

Exchange semester in Seoul, South Korea as part of my bachelors degree.

European History

History, 30 credits.