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General Manager of Operations at Homeaglow, with experience in category management, marketing, and sales in high growth marketplaces. Background includes management consulting (BCG), retail (Staples), eCommerce (Wayfair, Amazon, StitchFix), and Tech / Services (Angi).
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Chief Operating OfficerHomeaglowNew York, Ny, Us -
Vp / GmHomeaglow Jan 2023 - PresentAustin, UsGeneral Manager of Operations at a fast-scaling home services company. Responsible for professionalizing and scaling our customer care, inside sales, supply optimization, and product operations activities.- Lead organization of ~800 fte- Started inside sales team, and scaled to 400+ agents within one year; including sourcing sales CRM, creating comp plans, working with expert consultant, and hiring sales leadership- Increased cost efficiency of team by 15% while improving performance metrics- Increased profit contribution to the company by 8x in 2 years -
General Manager Of Home InteriorAngi Nov 2020 - May 2022Denver, Co, UsRecruited by Angi, a home services marketplace, to lead $200M Home Interior business (full P&L ownership). - Led large cross-functional organization (500 fte) including B2B sales, enterprise sales, and growth strategy.- Launched white glove customer care; reducing wait times from 2 min to < 30 seconds, boosting customer satisfaction (from 3.5/5 to > 4/5), and allowing systemic capture and resolution of enterprise customer pain points.- Redesigned product path for largest subcategory (exterior painting) and adjusted pricing strategy to enhance customer retention (early read was ¬10% improvement).- Changed sales team compensation structure, career progression, and operating process to reduce costs and focus on value generated.- Planned 2021 and 2022 category budgets, including marketing, sales, and people. -
General Manager Outdoor FurnitureWayfair Jun 2019 - Feb 2020Boston, Ma, UsPromoted to lead Outdoor Furniture (¬8% of Wayfair total revenue).- Expanded category from $600M to $800M and accelerated growth rate from 30% to 50% Y/Y.- Moved tail suppliers to automated solutions, deepened inventory integration with key accounts, and secured increased inventory in top SKUs for peak season.- Directed cross-functional team of 25, including category, site UX, logistics, and pricing. -
Associate Director - MarketingWayfair May 2018 - Jun 2019Boston, Ma, UsPromoted to build out a new department charged with increasing traffic to the Kitchen and Bathroom Vertical across digital (SEM / PLA / SEO (content strategy) / Social media) and traditional marketing channels (Direct Mail / PR / TV).- Spearheaded cross-channel marketing for Renovation across Google, Facebook, print, and tv generating $100 million in incremental annualized sales.- Optimized product titles for Google Product Listing Ads driving $20 million in incremental sales. -
Senior Category ManagerWayfair Jun 2016 - May 2018Boston, Ma, UsRecruited by Wayfair, a home goods eCommerce company, to lead the Hardware product category (P&L owner). - Grew category from $3M to $36M in annual revenue. Expanded team from 2 fte to 6 fte.- Fixed price strategy for cabinet hardware leading to +100% MoM growth.Improved 12k product titles (manually), created guidance imagery, and built relationships with major brands (Schlage, Spectrum) to grow Door Hardware subcategory from <$1M to $10M+ annual revenue. -
Manager StrategyStaples Sep 2012 - May 2014Framingham, Ma, UsPromoted to join corporate strategy team in global headquarters; focused on digital transformation of Staples.- Led development of new customer service strategy to improve customer experience and response times through adoption of digital tools and achieve $20 million dollar cost reduction. - Developed multibillion euro omnichannel growth strategy for Staples Europe. Used quantitative analysis and expert interviews to prioritize opportunities and quantify growth ambition. -
European Pricing ManagerStaples May 2011 - Sep 2012Framingham, Ma, UsPromoted to spearhead strategic pricing improvement, reporting directly to European Executive Team.- Developed and implemented omnichannel (retail and eCommerce) pricing in the United Kingdom, Italy, Germany, the Netherlands, Sweden, and France; generated multimillion euro margin enhancement, whilst improving competitive price positioning.- Selected to participate in the International Management Exchange Program 2011 - a program designed to bring international talent to the Global Headquarters in the US for 10 weeks of management training. -
Senior Analyst MerchandisingStaples Jun 2010 - May 2011Framingham, Ma, UsTransitioned into retail to help Staples Europe improve its analytical and strategic capabilities. - Led analytical support for 2010 supplier negotiations, driving $20 million (2%) in cost reductions.- Built a new private label strategy for Europe, establishing product focus areas for 8 countries. -
AssociateBoston Consulting Group (Bcg) Feb 2008 - Jun 2010Boston, Massachusetts, UsStarted career as associate consultant at BCG; acquired strong basis in analysis and project management. Performed projects in finance, fast moving consumer goods, energy, and the super yacht market.
Oscar Mulder Skills
Oscar Mulder Education Details
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Harvard Business SchoolMaster Of Business Administration (Mba) -
Leiden UniversityPhysical Chemistry -
Occidental CollegeChemistry
Frequently Asked Questions about Oscar Mulder
What company does Oscar Mulder work for?
Oscar Mulder works for Homeaglow
What is Oscar Mulder's role at the current company?
Oscar Mulder's current role is Chief Operating Officer.
What is Oscar Mulder's email address?
Oscar Mulder's email address is os****@****ist.com
What is Oscar Mulder's direct phone number?
Oscar Mulder's direct phone number is +185725*****
What schools did Oscar Mulder attend?
Oscar Mulder attended Harvard Business School, Leiden University, Occidental College.
What are some of Oscar Mulder's interests?
Oscar Mulder has interest in Human Rights, Animal Welfare, Education, Environment.
What skills is Oscar Mulder known for?
Oscar Mulder has skills like Strategy, Business Strategy, Management Consulting, Management, Pricing, Analysis, Leadership, Business Analysis, Retail, Mergers And Acquisitions, Marketing Strategy, Valuation.
Who are Oscar Mulder's colleagues?
Oscar Mulder's colleagues are Angelika R., Tammy Finnegan, Japs Peret, Ladawn Thomas, Tessa Race, Erica Synonarath, Ailey Chantal Salgado.
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