Oscar Mulder Email & Phone Number

New York, Ny, Us

Austin, Us

General Manager of Operations at a fast-scaling home services company. Responsible for professionalizing and scaling our customer care, inside sales, supply optimization, and product operations activities.- Lead organization of ~800 fte- Started inside sales team, and scaled to 400+ agents within one year; including sourcing sales CRM, creating comp plans, working with expert consultant, and hiring sales leadership- Increased cost efficiency of team by 15% while improving performance metrics- Increased profit contribution to the company by 8x in 2 years

Denver, Co, Us

Recruited by Angi, a home services marketplace, to lead $200M Home Interior business (full P&L ownership). - Led large cross-functional organization (500 fte) including B2B sales, enterprise sales, and growth strategy.- Launched white glove customer care; reducing wait times from 2 min to < 30 seconds, boosting customer satisfaction (from 3.5/5 to > 4/5), and allowing systemic capture and resolution of enterprise customer pain points.- Redesigned product path for largest subcategory (exterior painting) and adjusted pricing strategy to enhance customer retention (early read was ¬10% improvement).- Changed sales team compensation structure, career progression, and operating process to reduce costs and focus on value generated.- Planned 2021 and 2022 category budgets, including marketing, sales, and people.

Boston, Ma, Us

Promoted to lead Outdoor Furniture (¬8% of Wayfair total revenue).- Expanded category from $600M to $800M and accelerated growth rate from 30% to 50% Y/Y.- Moved tail suppliers to automated solutions, deepened inventory integration with key accounts, and secured increased inventory in top SKUs for peak season.- Directed cross-functional team of 25, including category, site UX, logistics, and pricing.

Boston, Ma, Us

Promoted to build out a new department charged with increasing traffic to the Kitchen and Bathroom Vertical across digital (SEM / PLA / SEO (content strategy) / Social media) and traditional marketing channels (Direct Mail / PR / TV).- Spearheaded cross-channel marketing for Renovation across Google, Facebook, print, and tv generating $100 million in incremental annualized sales.- Optimized product titles for Google Product Listing Ads driving $20 million in incremental sales.

Boston, Ma, Us

Recruited by Wayfair, a home goods eCommerce company, to lead the Hardware product category (P&L owner). - Grew category from $3M to $36M in annual revenue. Expanded team from 2 fte to 6 fte.- Fixed price strategy for cabinet hardware leading to +100% MoM growth.Improved 12k product titles (manually), created guidance imagery, and built relationships with major brands (Schlage, Spectrum) to grow Door Hardware subcategory from <$1M to $10M+ annual revenue.

Framingham, Ma, Us

Promoted to join corporate strategy team in global headquarters; focused on digital transformation of Staples.- Led development of new customer service strategy to improve customer experience and response times through adoption of digital tools and achieve $20 million dollar cost reduction. - Developed multibillion euro omnichannel growth strategy for Staples Europe. Used quantitative analysis and expert interviews to prioritize opportunities and quantify growth ambition.

Framingham, Ma, Us

Promoted to spearhead strategic pricing improvement, reporting directly to European Executive Team.- Developed and implemented omnichannel (retail and eCommerce) pricing in the United Kingdom, Italy, Germany, the Netherlands, Sweden, and France; generated multimillion euro margin enhancement, whilst improving competitive price positioning.- Selected to participate in the International Management Exchange Program 2011 - a program designed to bring international talent to the Global Headquarters in the US for 10 weeks of management training.

Framingham, Ma, Us

Transitioned into retail to help Staples Europe improve its analytical and strategic capabilities. - Led analytical support for 2010 supplier negotiations, driving $20 million (2%) in cost reductions.- Built a new private label strategy for Europe, establishing product focus areas for 8 countries.

Boston, Massachusetts, Us

Started career as associate consultant at BCG; acquired strong basis in analysis and project management. Performed projects in finance, fast moving consumer goods, energy, and the super yacht market.

Master Of Business Administration (Mba)

Master Of Science (Msc), Physical Chemistry

Chemistry