• Work with clients and investors to implement new multi-channel marketing solutions for their businesses. Clients included but were not limited to Google, HP, Adobe, Illumina, Transamerica, Viking River Cruises, Visa, Intuit, Walmart, Brio Water, COTY, Rimmel, AARP, Citrix, Hi-Chew, Caesars Entertainment, Olaplex, Sallie Mae, Rite Aid, NYX, Viacom CBS, NFL, the International Olympic Committee, and more.• Develop and deploy email marketing, in-app messaging, push, and SMS campaigns to monthly audiences (one of over 60 million). Maintained reporting on critical metrics.• Managed subscriber emails, mailing lists, databases, and unsubscribes. I developed and executed lifecycle marketing strategies using various digital marketing platforms, including brand awareness, customer acquisition, onboarding, engagement, retention, and advocacy.• Managed digital and print communications' design, content, targeting, and messaging.• Managed the creation of marketing and social media plans, oversaw campaign creative development, and coordinated the deployment of marketing media to various outlets, including social media campaigns on platforms like Facebook, TikTok, YouTube, Twitter, Instagram, Tumblr, Pinterest, and many more.

• Manage the day-to-day support and execution of email marketing campaigns, including building, QA, deployment, testing, and measurement/reporting, working hands-on with internal marketing technology tools & platforms.• Be the subject-matter expert to the CRM team on email marketing strategy, targeting, tracking, and measurement. Build strong relationships with cross-functional teams to deliver an impactful customer experience and increased engagement• Test, learn, and optimize to develop a deep understanding of the email channel and translate those insights into innovative customer campaigns. Personalize the email journey to drive a 1:1 customer experience relevant to the customer.• Continuously seek improvement by looking for opportunities to increase operational efficiency and program quality and helping to scale successful approaches across the CRM function.

• Responsible for developing, implementing and executing strategic marketing plans for Gans Ink, Gans Digital, and other divisions in the Gans Ink Family to attract potential customers and retain existing ones.• Managed and coordinated marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services and liaising with media organizations and various advertising agencies.• Worked with executives to determine budgets and targets, and develop pricing strategies for products and services. • Oversaw all marketing efforts both print and digital. Acted as the de facto creative director for all ad campaigns.

• Managed the CRM marketing programs for internal Green Dot clients, including retail and private label marketing. • Lead and define the reinvention of Green Dot’s lifecycle email strategy. Drive measurable lift in customer engagement, retention and profitability. Establish a test plan to demonstrate optimal communication strategy by customer segment that I have helped establish. Work with internal stakeholders and approvers to set up CRM campaigns and test from strategy through deployment• Oversee the creative development of emails, QA testing and customer email queries within Green Dot’s email platform. Work with a cross-functional team (IT, Design, Legal) to optimize Green Dot’s overall web presence and implement new product features.• Analyze and report on key metrics (weekly, monthly, and ad hoc) related to email performance metrics to generate insights and new test hypotheses. Continually optimize campaigns through A/B testing. Be the day-to-day liaison with Green Dot’s email service provider

• Managed, updated, and oversaw the creation of various websites for the property and outlets such as HardRockHotel.com, RehabLV.com, and BodyEnglish.com. Directed, designed, laid out, and coded various email blasts to a multi-segmented database of more than half a million subscribers. Oversaw and developed all Social Media (Facebook, Myspace, Twitter, etc.), SMS, SCALA screens, NexGen slot machine screens and other forms of digital marketing. • Optimize website for search using Meta tags and directed our $400,000 SEO/SEM campaigns. Managed set up, tracking, delivery, and campaign performance for multiple campaigns and distribution partners. Reported results and analysis of campaigns to various department heads. • Develop and deploy $500,000 online marketing campaign for our property including design and layout of partner email campaigns, web banners, and media buys. Supervise various creative agencies, designers, and photographers for stock imagery, ad campaigns, and promotional pieces.

• Updated station websites www.area108.com and www.smoothjazz1057.com by writing copy, creating graphics and uploading content for various promotions and events. Created and managed all aspects of our social media and marketing.• Produced competitive analysis of online statistics and trends. Provided upper management with reports of traffic and trends. Also reported on new technology to integrate into our station and promotional campaigns. Developed a majority of the art work that both stations used for various online and print media. • Oversaw “Smooth Jazz VIPs” and “Area 108’s Alien Nation” online marketing databases. Defined and managed Email Campaigns, Online Marketing Programs, New Media, CPC, Banner Advertisements, and buys to support brand message.