Marketing Content Specialist
Current• Led end-to-end SEO content strategy, encompassing content creation, on-page optimization, and performance analysis, resulting in a 20-30% increase in organic search traffic.• Improved organic rankings through comprehensive keyword research, on-page SEO practices, and utilization of tools like Google Search Console, GA4, and AWR, boosting site visibility and authority.• Collaborated closely with the development team to integrate SEO best practices into various CMS platforms, optimizing site structure and metadata, leading to a 15-25% increase in click-through rates (CTR) and higher search engine visibility.• Implemented data-driven strategies, ensuring continuous improvement in search rankings and content performance across targeted keyword groups.