A passionate advertising, marketing, and strategy professional with extensive experience leading teams in creative, digital, and media agencies. Expertise includes strategic planning, content strategy, opportunity detection, social media, branding, and data-driven creative strategies. Excels at transforming cultural behaviors into business opportunities through data implementation in communication and performance strategies. Successfully managed communication and team leadership across Latin America, the Caribbean, Spain, and the United States, working with global brands such as Coca-Cola, Heineken, BMW, Toyota, American Express, Samsung, and Netflix.As Senior Vice President at Porter Novelli, oversees the performance of agencies in Central America, the Caribbean, and Ecuador, leading cross-functional units to achieve client business objectives. Previously served as Chief Creative Officer at Porter Novelli, managing creative and digital teams, and as Integrated Strategy Director at Madison DDB, converting data into impactful strategies. Also held key roles at Findasense and Havas, driving strategic planning and data analysis for various brands.