- Established the company’s marketing department with team members across the US, Mexico, and South America- 3X YOY growth during COVID pandemic year which played a key role in a successful $43MM series C funding round- Launched marketing campaigns (traditional, events, digital, and out of home) across North and South America- Played a key role in successfully launching company’s online agriculture marketplace solution- Over $3BB USD of fresh produce financed via fin-tech product- Developed, managed, and trained the top of funnel sales team which now accounts for 85% of the company’s revenue

- Hired on to develop and implement an account based lead-gen, marketing, and sales strategy with the end result of being acquired by a larger competitor- Accelerated 24 month acquisition plan to only 7 months due to exponential growth and strategy implementation

- Responsible for the management and allocation of a multi-million dollar national marketing budget- Developed overall marketing strategy and allocated budgets to various marketing channels (Online & Offline / General Market & Spanish Language)- Led a team of online and offline marketing employees and contractors by setting company-wide objectives, identifying strategies, and assigning specific tactics- Oversaw and managed the development of the company website, and partner portal CMS- Developed and present weekly marketing updates to Executive Leadership team- Presented quarterly marketing plans and updates to Board of Directors