I played a pivotal role in all aspects of the company's operations. With a passion for fashion and a commitment to creativity, I drove the vision and growth of the brand. Here's a summary of my key responsibilities and accomplishments:Entrepreneurship and Leadership:Founded wetheknot, establishing the brand from inception to its current position.Developed and executed strategic plans, setting the company's direction and goals.Provided visionary leadership, inspiring and guiding the team towards success.Made critical decisions to drive business growth, expand market reach, and maximize profitability.Creative Direction and Fashion Design:Led the creative direction of wetheknot, defining the brand's aesthetic and identity.Designed and developed fashion collections that aligned with the brand's vision and target audience.Oversaw the entire design process, from conceptualization to product execution.Incorporated innovative design elements, materials, and techniques to create unique and compelling products.Product Development and Management:Spearheaded the product development process, translating design concepts into tangible products.Collaborated with suppliers, manufacturers, and artisans to ensure high-quality production.Managed the sourcing of materials and monitored the production timeline and quality control.Conducted market research to identify consumer preferences and refine product offerings.Implemented effective inventory management strategies to optimize stock levels and minimize costs.Through my diverse roles at wetheknot, I successfully integrated entrepreneurship, creativity, and business acumen. By leading the brand's vision, design process, product development, and marketing efforts, I contributed to the growth and recognition of Wetheknot in the fashion industry.

As the Product Developer of wetheknot, I had the privilege of collaborating with Chef Ljubomir Stanisic and his talented team at "Bistro 100 Maneiras" in Lisbon. Together, we curated a selection of products from wetheknot's permanent collection and worked collaboratively on the styling to create a unique and captivating visual presentation.Responsibilities:Product Selection: I curated a range of products from our permanent collection that resonated with the style and ambiance of "Bistro 100 Maneiras." This involved carefully considering the restaurant's brand identity, target audience, and desired atmosphere.Styling Collaboration: Working closely with the team at "Bistro 100 Maneiras," we engaged in a collaborative process to develop the perfect styling for the selected products. This included coordinating colors, textures, and overall visual aesthetics to enhance the dining experience and create a cohesive atmosphere.Brand Representation: By showcasing wetheknot's products within the context of "Bistro 100 Maneiras," we effectively represented our brand, highlighting our commitment to craftsmanship, design, and innovation.Relationship Management: Nurturing a strong relationship with the management team at "Bistro 100 Maneiras," I ensured clear communication, addressed any inquiries or requests promptly, and actively sought feedback to continually exceed their expectations.Achievements:Through a close collaboration between wetheknot and "Bistro 100 Maneiras," we achieved a seamless integration of our products into the restaurant's ambiance, creating an inviting and visually appealing dining experience.By combining our collective creativity and expertise, we developed a unique styling concept that enhanced the visual impact of wetheknot's products, elevating the overall aesthetic of "Bistro 100 Maneiras."

At Moraria Creative Hub, I played a multifaceted role that involved both entrepreneurial endeavors and community engagement. My primary responsibilities revolved around fostering creativity, collaboration, and innovation within the local community. Here's a breakdown of my key accomplishments:Entrepreneurship:Developed and implemented an innovative business within the creative industry.Conducted market research to identify emerging trends and opportunities.Created and executed business plans, including financial projections and marketing strategies.Collaborated with other entrepreneurs within the hub to share knowledge and resources.Managed the day-to-day operations of my own venture and ensured its growth and sustainability.Community Events Organization:Organized and coordinated various community events, such as plant swaps and pop-up stores, to promote local talent and foster community engagement.Collaborated with local artists, designers, and craftsmen to showcase their work and create a vibrant creative space.Managed event logistics, including venue selection, scheduling, budgeting, and marketing.Jury Commission Membership:Served as a member of the jury commission responsible for evaluating and selecting projects to enter the Moraria Creative Hub.Participated in the review and assessment of project proposals based on their creativity, feasibility, and potential impact.Collaborated with fellow commission members to make informed decisions and provide constructive feedback to applicants.Contributed to the growth and development of the creative community by supporting promising projects.Through my role at Moraria Creative Hub, I had the opportunity to combine my entrepreneurial skills with community engagement, fostering a thriving creative ecosystem. By organizing events and being part of the jury commission, I played a crucial role in supporting local talent and shaping the future of the hub.

During my collaboration with Lynk & Co., I was responsible for developing and overseeing the production of a special pouch designed for their clients. Here is an overview of my key responsibilities and notable achievements in this role:Product Design:Developed the concept and design for the special pouch, aligning it with Lynk & Co.'s brand identity and client requirements.Conducted thorough research to understand user needs, preferences, and market trends.Created detailed sketches, prototypes, and 3D renderings to visualize and refine the design.Collaborated closely with the Lynk & Co. team to incorporate their feedback and ensure the final design met their expectations.Production Management:Managed all aspects of the production process, from sourcing materials to manufacturing and quality control.Sourced reliable suppliers and negotiated favorable terms to ensure cost-effective production.Oversaw the manufacturing timeline, ensuring timely delivery of the pouches.Conducted regular quality checks to maintain high product standards and resolve any production issues promptly.Collaboration with Lynk & Co.:Worked closely with the Lynk & Co. team to understand their brand values, target audience, and marketing goals.Collaborated on the marketing and branding aspects of the pouch, ensuring its alignment with Lynk & Co.'s overall image.Maintained effective communication channels to provide updates on the design and production progress.Received positive feedback from the Lynk & Co. team and clients regarding the quality and design of the special pouch.Through my collaboration with Lynk & Co., I successfully combined my skills in product design and production management to create a unique and high-quality pouch for their clients. By ensuring seamless coordination between design, production, and the company's brand objectives, I contributed to the success of the collaboration and enhanced the overall customer experience.

During my time at FERN, I had the opportunity to contribute as a Fashion Designer and Assistant. As a dedicated member of the team, I actively participated in the design process and provided valuable assistance to ensure the smooth operation of the brand.Responsibilities:Design Collaboration: Working closely with the Fernanda Pereira, the lead designer at FERN, I collaborated on the creation of new fashion collections. This involved conducting research, sketching design concepts, and contributing innovative ideas to align with the brand's vision.Technical Assistance: I supported the design team by assisting in technical tasks such as pattern making, sample development, and garment construction. This hands-on experience allowed me to enhance my understanding of the fashion production process.Fabric and Material Sourcing: I actively participated in sourcing high-quality fabrics and materials that aligned with the brand's aesthetic and design requirements. This involved maintaining relationships with suppliers, conducting market research, and staying up-to-date with industry trends.Documentation and Administrative Support: As an assistant, I managed various administrative tasks, including maintaining design archives, organizing sample inventory, and assisting with production schedules.

During my time at Cheyenne, I worked as a Graphic and Fashion Designer, utilizing my skills to contribute to the brand's visual identity and product offerings. In this role, I was responsible for creating prints for silkscreens, designing embroidery motifs, and developing woven tags for the brand's clothing pieces.Responsibilities:Print Development: Collaborating closely with the design team, I created unique and visually appealing prints for silkscreens. This involved conducting research, sketching design concepts, and utilizing graphic design software to bring the prints to life, aligning with the brand's aesthetic and seasonal themes.Embroidery Design: I had the opportunity to design embroidery motifs and patterns for various garments within the Cheyenne collection. This included collaborating with the production team to ensure the technical feasibility of the designs and selecting suitable embroidery techniques and materials.Woven Tag Development: I played a role in the development of woven tags for the brand's clothing pieces. This involved conceptualizing the design, selecting appropriate materials, and coordinating with manufacturers to ensure the production of high-quality tags that reflected the brand's image and identity.Brand Consistency: Throughout my role, I maintained brand consistency by adhering to brand guidelines and incorporating the brand's visual identity into all graphic and fashion design work. I considered the brand's target audience and strived to create cohesive design elements that represented the brand effectively.As a Graphic and Fashion Designer at Cheyenne, my contributions involved print development, embroidery design, and woven tag development. By utilizing my skills and attention to detail, I aimed to enhance the brand's visual identity and product offerings.