Oscar Guzman Email & Phone Number

Miami, Fl, Us

Miami/Fort Lauderdale Area

Helping startups, companies, and entrepreneurs grow with better branding and engaging websites.Developed the brand strategy, marketing, and launched an online store for an outdoor sporting goods company which went on to become one of the top performing crowdfunding projects in Kickstarter history (Top 1%).Led the branding for a winning political campaign for the mayor of a major U.S. city.Coordinating and overseeing content production in support of marketing campaigns. This includes unique productions including directing a worldwide campaign that spanned five continents, coordinating a shoot with a one-thousand pound grizzly bear, and more. Creating and implementing a variety of go-to-market strategies including crowdfunding, community building, influencer campaigns, multi-channel digital funnels, and more.Launching online stores and managing digital advertising campaigns for a variety of clients including a startup that went from $0 to more than $1 million in first year sales.Worked with an international team of publishers and data scientists to create a brand and messaging strategy, and design for their solar energy startup.Overseeing content creation teams and directing video and photoshoots across multiple continents and industries. Launching more than 50 brands in a variety of industries including consumer goods, B2B, fashion, food and beverage, outdoor sporting, healthcare, entertainment, legal, education, clean energy, and more.

Miami, Fl

Overseeing full operations of the company's retail locations and leading marketing activities while reporting to the President.Responsible for sales operations accounting for 33% of the company’s annual revenue.Improved year-over-year sales from -24% in Q1 2014 to +5% by Q3 and +13% in Q4.Supervising five managers and leading a retail organization with over 65 employees.Instituted new process and procedures increasing fulfillment rate from 62% to 93% in 3 months.Leading marketing activities across channels and managing multiple brands for an international company with locations in over 60 countries.Creating marketing collateral, presentations, video programming, and signage to support B2B and B2C sales activities across more than 400 stores around the world.Spearheading branding initiatives including increasing awareness, protecting intellectual property, and developing new brands.

Miami, Fl

Leading branding, marketing, and sales support initiatives while reporting to the Chief Executive Officer.Spearheading an overhaul of online activities including designing a new website, implementing a cloud computing platform, introducing email marketing capabilities, and managing social media.Designing and launching the company's first online store with a complete assortment of over 1,000 products.Creating and developing marketing presentations, catalogues, and other sales support tools.Managing media relations including international advertising budget and public relations.Designing marketing collateral, visuals, logos, and signage. Creating and managing video programming including developing concept, filming, and post-production.Managed interdepartmental projects including store openings and company-wide presentations to its Board of Directors.Designed and managed reporting and analysis for new brands measuring their performance against the parent brand, and conducted a regional experiment to assess cannibalization. Presented project to the company's Board of Directors.Led the remodeling of corporate headquarters into an open office environment, a project that included designing a new layout, overseeing demolition, purchasing and assembling work stations, installing new data and sound systems, and adding seven new conference rooms.

Presented project to the Regional Head of Products at Visa Latin America and Caribbean and reported directly to Senior Business Leader and Vice President of Commercial Solutions.Developed an action plan containing 27 initiatives to raise regional transactional volume by over an estimated $1.5 billion.Analyzed over a million lines of transactional data on the authorization side and on the issuing side.Created a detailed, multileveled strategy to drive growth in international transactions, ecommerce,and recurring payments by consulting with key subject matter experts, including heads of global business units and other stakeholders.

Reported to the Marketing Manager. Designed, wrote, implemented, and distributed marketing pieces and procedures. Promoted from Marketing Assistant within six months.Created a comprehensive, company-wide reporting system for tracking sales efforts. Report has 44customer touch points and includes a log for individual associates and a formal summary report.Designed a detailed Excel system for tracking and reporting marketing campaigns and expenses thatincreased the department’s efficiency.Participated in company web site redesign by writing copy, selecting images and creating visual aids.

Masters Of Business Administration

Bachelors Of Business Administration, Marketing, Entrepreneurship

Activities and Societies: Honors ProgramGraduated cum laude and with General Honors from the Undergraduate Honors Program

Education record

Activities and Societies: Student Council Government, National Honor Society, Mu Alpha Theta, Track & Field, Cross Country