O'Shaughnessy Hartley Email & Phone Number

Houston, Tx, Us

London, England, Gb

Culver City, California, Us

• Strategize, execute, and manage a variety of clients' Facebook ad campaigns from execution to analysis• Routinely plan innovative paid social media programs for brand and series marketing with the digital marketing team to ensure development and execution align with overall campaign objective• Generated scripts in collaboration with the creative team to produce scalable content that converts• Continuously measure and optimize campaign performance while reaching benchmark ROAS, TSR, CTR, and other KPIs while futureproofing by recommending future tests• Orchestrate marketing strategies and create a clear roadmap to support and achieve the client’s business objectives• Owns the creation of weekly reports for clients, which speaks to the data-driven decisioning in the weekly plan as well as outlines data variances between projected results and actual results• Prepares post-campaign analysis for the purposes of presenting to cross-functional teams and clients in order to align and continuously improve strategy across all workstreams• Compiles industry-leading and competitor data for the purposes of creating benchmarks to measure client performance

Irving, Texas, Us

• Defined and led the growth strategy for direct-to-consumer e-commerce brands• Planned, built, and optimized campaigns across paid marketing channels• Analyzed campaign performance, identified trends, and facilitated opportunities for improvement• Established scalable data dashboards and real-time processes to effectively monitor the performance of media & creativeAccomplishments:o Promoted to Growth Managero Managed and optimized monthly, quarterly, and annual marketing spend and testing plans to achieve acquisition and revenue metrics within budget and exceed 4.0 ROASo Collaborated with the small employee resource group to lead the company-wide Juneteenth celebration which consisted of all African/African-American food and art vendors

London, London, Gb

• Used Social Media to promote and sell tickets to music festivals hosted by C3 Presents, Insomniac, and ScoreMore• Attended and work with music festivals to create promotional photos and branding

San Marcos, Tx, Us

• Attended live events to photograph, interview, and build relationships with artists at live events• Spearheaded marketing activities including on-site activation, product marketing, and recruitment during local live music events• Engaged with audiences and served as ground control during live events• Mobilized, developed, and engaged an off-campus street team • Led team activities to scout artists to be featured in on-campus studio recordings

San Marcos, Tx, Us

• Created content across multiple social media platforms• Developed strategy to promote Podcasts, Other Side Drive, University Sports, Studio C, and Live Events• Authored copy and curated social media posts• Promoted to Promotions Team LeaderAccomplishments:o Promoted to Promotions Team Leader

San Marcos, Tx, Us

• Designed digital and physical marketing campaigns for Texas State University and official university events in Adobe Suite• Composed and tracked engagement on social media posts across multiple digital platforms including but not limited to Instagram, Facebook, and Twitter• Authored and scheduled email marketing campaigns for internal clients to increase awareness and influence usage of campus resources • Designed and implemented official media websites for the university using contemporary design software

Indianapolis, In, Us

• Consulted the General Sales Manager for Capitol Traffic and Sports Marketing engaging in management daily• Drove conversion, sales, and web traffic through Google Ads techniques learned on the job• Designed and presented proposals to major corporations for sales and optimization of various marketing activities • Authored live copy, scripts, submit copy to production, recorded on-air spots, and conducted on-air checks across all stations• Attended live events to photograph, interview, and build relationships with artists at Music, Sporting, and multi-station events such as IRONMAN• Worked in event coordination and ground control for ACL Radio - Blues on the Green• Managed comprehensive social media accounts for Sports Marketing during the Summer of 2019 with 25% market growthAccomplishments:o Successfully submitted a proposal and onboarded Whole Foods as an Emmis Communications cliento Awarded Best Intern 2019 by General Manager of Emmis Communicationso Entrusted to serve as Interim General Sales Manager in absence of the GSM

New Albany, Ohio, Us

- Recruited, hired, and trained new employees for all positions- Accounted for cash drawers and bank deposits- Maintained knowledge of current promotions, policies, and security practices- Improved overall store performance including sales to LY, achieving plan, hour utilization, and in-store marketing