Oshcar Vidal Martínez

Oshcar Vidal Martínez Email and Phone Number

CMO in Xygeni. Expert in Marketing in high-tech companies | Boosting corporates and startups thru digital transformation in marketing and sales | Senior Advisor of corporate and startups boards | Keynote speaker @ Xygeni
Oshcar Vidal Martínez's Location
Barcelona, Catalonia, Spain, Spain
Oshcar Vidal Martínez's Contact Details

Oshcar Vidal Martínez personal email

Oshcar Vidal Martínez phone numbers

About Oshcar Vidal Martínez

Oshcar Vidal is an expert in marketing and digital transformation for high-tech companies and enterprise software (SaaS and PaaS). As a motivational speaker, he focuses on digital innovation, disruptive technologies in marketing and sales, and the pillars of digital transformation for corporates and startups.He currently serves as CMO of Xygeni, a leading cybersecurity SaaS platform securing software supply chains, where he drives exponential growth through data-driven strategies and elevates brand positioning in Anglo-Saxon markets.Previously, he led as CMO and Strategic Relationship Director at WITRAC, the top IoT supply chain platform for real-time asset and workforce tracking in Industry 4.0. His initiatives in strategic marketing and partnerships substantially expanded pipeline growth, establishing WITRAC’s leadership in IoT-enabled logistics and manufacturing solutions.In addition, Oshcar held the role of Chief Marketing and Innovation Officer at Perspective, where he pioneered AI-driven solutions in computer vision, enhancing digital transformation for retail, industry, and smart cities. His experience in leveraging advanced technologies for B2B growth continues to be a key part of his approach.He has consistently combined these executive roles with his work as a Senior Advisor for technology consultancies, creative agencies, and startups, advising on marketing and sales strategies to promote scalable growth and innovation in B2B environments.Throughout his career, Oshcar has held senior roles at Oracle and Accenture, leading CRM and healthcare practices, and founded Rehset, a digital transformation consultancy, and Myopia Brand Studio, a branding agency. Additionally, he serves as an advisory board member at Elternativa and mentors startups in Conector and Attico Lab.Oshcar is also dedicated to business education. He has been a speaker at IESE Business School, co-directed the Master’s program in Digital Marketing at ESERP Business School, and taught at EUNCET Business School, UNIACC in Chile, EPITECH in France, and IEBS Digital School.His career and personal ambitions have led him to live in cities including Barcelona, Madrid, Valencia, Bilbao, Manchester, Newbury (UK), Buenos Aires, Oslo, Helsinki, and Riga (Latvia).

Oshcar Vidal Martínez's Current Company Details
Xygeni

Xygeni

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CMO in Xygeni. Expert in Marketing in high-tech companies | Boosting corporates and startups thru digital transformation in marketing and sales | Senior Advisor of corporate and startups boards | Keynote speaker
Oshcar Vidal Martínez Work Experience Details
  • Xygeni
    Chief Marketing Officer
    Xygeni Mar 2023 - Present
    Madrid, Madrid, Es
    Xygeni is a cloud-native platform that helps mid to large organizations protect their software releases from malicious attacks and vulnerabilities. Thus, these companies deliver secure and reliable applications by reducing the attack surface of their software supply chain.Xygeni’s products simplify vulnerability detection and block threats, reducing your attack surface within the Software Supply Chain. Gain visibility and context knowledge across the SSC, eliminate noise and overwhelming alerts, and remediate threats effectively to ensure complete protection.
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  • Witrac
    Director Of Marketing And Strategic Partnerships
    Witrac Jan 2021 - Mar 2023
    Valencia/València, Comunidad Valenciana / Comunitat Valenciana, Es
    Led marketing and strategic partnerships for WITRAC, the cloud-based Track and Trace IoT platform for Industry 4.0, providing full real-time supply chain visibility. Deployed in more than 15 countries, my responsibilities include leading the following:- Redefinition of the product architecture to enable a greater focus on solutions, greater knowledge of the technology and a better understanding of WITRAC's value proposition and competitive advantage.- Develop a network of assets and a sales and digital marketing automation strategy, making the commercial and pre-sales processes easier.- Market segmentation and product positioning- Market and competitive intelligence- Design a new product exposure and go-to-market model as well as a new approach to the Pitch.- Sales enablement under a collaborative BPO model between Sales, Channel and Marketing- Pre-sales team building and modeling- Shift to data-driven marketing and management through the creation of dashboards.As Director of Strategic Partnerships, I am responsible for the creation of a network of national and international partners, enabling WITRAC's scalability through channel sales, being my most relevant achievements:- Design and implementation of the strategy and partner model for channel sales focused on segmented partners: Business Partners, VARs, and ISVs.- Segments and partner levels aligned with the needs of partners and WITRAC.- Integration model in the offer of each partner segment- Definition of a strategic ISV model- Partner marketing and activation strategy, including MDF models.- Follow-up, lead generation and support programs (marketing, sales and technical)- Network of key partner accounts aligned and integrated with WITRAC's sales strategy.- Reach 40% of the deals generated by the partner channel in a year and a half.As a member of the WITRAC executive team, I also have the role of speaker at many global industry events, as well as seminars and digital activities.
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  • Perspectiv Ai
    Chief Marketing And Digital Officer
    Perspectiv Ai Mar 2018 - Jan 2021
    Lérida, Cataluña / Catalunya, Es
    Perspective (formerly AI.just) emerges as a spinoff of the digital agency Just Digital, focused on the development of Artificial Intelligence and Computer Vision products, where since its creation I lead the marketing organization and the relationship with strategic partners and the marketing strategy for partners to enable scalable growth per channel.As CMO I am responsible for creating and leading the development of the creation and launch of new disruptive products leveraging mainly on Artificial Intelligence - Computer Vision, highly differentiated in transcendental sectors such as industry, utilities, retail, transportation or pharmaceutical.Aligned with the activity I perform in the main agency, I am responsible for creating and formalizing the alliance relationship strategy with partners, through the building of the sales by channel strategy, development of models, agreements and marketing plans for partners: MDF models, levels, services and training to partners.I achieve a wide range of relationships with consulting firms and systems integrators such as Bip Consulting, TC Group, Crowne or NTT data, as well as companies with high technological commercial capillarity such as Telco as Telefonica and Orange and large creative agencies such as Ogilvy.As head of marketing and innovation, I devise and am responsible for the first national product in record time, which integrates the detection of 100% of the safety regulations against corporate and social deconfinement of COVID-19 (mask detection, social distancing, capacity and temperature) through Computer Vision and machine learning.As a result, I designed and led the marketing and promotion strategy and product branding of the SaaS platform COVID-19 with a strong impact on the media and an important repercussion in the market as a model of branding and positioning of the IA-Vision platform offer.
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  • Conector Startup Accelerator
    Mentor In The Areas Of Marketing, Technology Marketing, Crm, Big Data, And Digital Technology.
    Conector Startup Accelerator Oct 2017 - Jan 2021
    Barcelona, Cataluña / Catalunya, Es
    Mentor in the areas of Marketing, Technology Marketing, CRM, Big Data and Digital Technology in the Startups incubated by the accelerator.
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  • Chief Marketing And Digital Transformation Advisor
    Chief Marketing And Digital Transformation Advisor
    Chief Marketing And Digital Transformation Advisor Jan 2017 - Jan 2021
    I combine my role as CMO with that of Senior Advisor in relevant consulting firms and technology startups, creative agencies and corporations providing advice, vision and evangelization of digital transformation and its application in the marketing area. My role is mainly focused on the participation of advisory boards, advising on marketing and sales strategy in B2B companies, through digital transformation and disruptive technologies applied to marketing (AI, RPA, big data, etc.). Some outstanding references are:Corporates:- Lafarge-Holcim HQ (Switzerland) in the implementation of one of its international startups in the construction sector.- ALVIC, technological reference in the international energy sector, in the market launch of a disruptive solution based on AI and IoT.- Toyota Seguros around CRM consulting with Salesforce, marketing automation and data analytics.- Salesforce Spain: as a recommended partner in advising customers in its installed base.Technology start-ups- Boldhus Crypto NFT platform: marketing strategy, focused on the exponential growth of its notoriety in the roll-out in the Spanish and LATAM territories.- EYME immersive psychotherapeutic platform based on Virtual Reality and Machine Learning.- Homethia Protech: advising in Ideation, GTM, growth hacking and strategy consulting. - Eatica center of innovation and technological excellence in the healthcare sector: advising on the launch of its new digital product in Spain and LATAM.Agencies and technology consultingAdvice on B2B technology marketing, mainly based on business development strategy, digital product GTM and new digitization services and disruptive technologies in firms such as Quabu Solutions, HSI, Elternativa data management and AI consulting firm or D_SEOS a specialist in digital marketing and growth hacking agency.Finally, it is worth mentioning the participation in venture capital environments such as IDODI Venture Capital as an IT advisor.
  • Eserp - Escuela Superior De Ciencias Empresariales, Marketing Y Relaciones Publicas
    Associate Professor Of Digital Marketing, Ai For Marketing, Data And Marketing Automation And Crm
    Eserp - Escuela Superior De Ciencias Empresariales, Marketing Y Relaciones Publicas Nov 2009 - Jan 2021
    Madrid, Comunidad De Madrid, Es
    Associate professor of digital marketing and artificial intelligence applied to marketing, enabling data marketing models and automated marketing strategies and digital CRM.These areas allow me to enable in the masters in which I teach high-impact areas such as Martech, growth hacking focused on marketing automation and data marketing models, and machine learning models applied to marketing and B2B sales environment, as well as its applications in inbound marketing and B2C eCommerces or B2B or B2B2C marketplaces.
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  • Eserp - Escuela Superior De Ciencias Empresariales, Marketing Y Relaciones Publicas
    Co-Director Of The Master'S Degree In Digital Marketing Management
    Eserp - Escuela Superior De Ciencias Empresariales, Marketing Y Relaciones Publicas Sep 2012 - Jun 2020
    Madrid, Comunidad De Madrid, Es
    Co-director of the Master in Digital Marketing Management, a master's degree that includes as a base the strategic knowledge in traditional marketing management, a strong focus on the most relevant elements highlighted in the tactical management in digital marketing and the new trends in fashion social networks.
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  • Justdigital
    Chief Digital And Marketing Officer
    Justdigital Mar 2018 - Oct 2020
    I lead the marketing organization and relationships with strategic partners, as well as the development of the agency's digital transformation business, as well as the execution of digital transformation, data and marketing consulting on key accounts.As CMO I am responsible for setting and leading the promotion and expansion strategy of the agency, focused on the expansion of products and services to large and medium corporations in need of digitization. Focused mainly on national and international corporations where I add to the agency's service by offering the strategy and implementation of marketing, data and digital transformation consulting.Fixed as a centerpiece of growth strategic alliances with partners. Responsible for defining and leading the global partner alliance strategy and programs, including our service offering within their portfolio, a partner marketing strategy and positioning ourselves as a premier partner.Alliances obtained in Telco partners (Telefonica, Orange, Huawei), system integrators and consultancy (TCGroup, BIP, Crowne or Cirta Swiss Consulting), large creative and advertising agencies (Ogilvy), as well as collaboration hubs including strategic alliances and global activities (BBVA, Banco Santander).As practice director in the digital transformation area, I lead and manage projects related to marketing and digital transformation of corporations or their spinoffs as startups, highlighting in the banking sector around marketing automation with Selligent (La Caixa), ideation (Banc Sabadell), industry with Lafarge (Switzerland) leading ideation models for one of their startups, Rotatek Printing Machinery creating a new marketing department, or innovation and digital transformation consulting for the trade fair sector (Fira de Lleida).In addition, I act as the public image of the company as well as an international speaker.
  • Iese Business School - University Of Navarra
    Speaker At Mba Entrepreneurship Experience Program
    Iese Business School - University Of Navarra Jun 2019 - Jun 2020
    Barcelona, Barcelona, Es
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  • Euncet
    Professor Of Digital Crm, Inbound Marketing & Digital Analytics In Marketing Executive Education.
    Euncet Apr 2013 - Jun 2020
    Terrassa, Barcelona, Es
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  • Epitech
    Professor In Crm, Marketing Automation And Inbound Marketing
    Epitech Jan 2017 - Jun 2019
    Le Kremlin-Bicêtre, Ile-De-France, Fr
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  • Rehset
    Ceo, Founder & Practice Director
    Rehset Oct 2012 - Mar 2018
    After a long period in a large consulting firm leading marketing, sales and partner relations processes, I started an important entrepreneurial phase founding a consulting agency specialized in Digital Transformation, helping to accelerate business growth and identify opportunities that enable digital transformation, innovation in digital sales and marketing processes.As CEO & Practice Director, my experience in Technology, Marketing & Sales, branding and data analytics, allows me to enjoy and offer a broad panoramic view of the digital innovation model. Based in Barcelona I have also led the internationalization process with offices in Lecce (Italy) and the innovation unit located in the Digital Hub in Dublin.My practice management activity at the firm, along with leadership and management as CEO, is focused on leading innovation management of services focused on technology, marketing and branding, sales, and analytics and data value, largely with a focus on automation and implementation of value-added processes and solutions through artificial intelligence. Featuring strong expertise in:- B2B strategic marketing and digital SaaS products- Automation of marketing and sales processes- Artificial Intelligence applied to Marketing and Sales- Integration of technology allied to business strategy- Analytics and Data Marketing in the construction of control towers for decision-making in business and management areas.- Branding and Digital BrandingAdditionally, under the role of Practice Director, I developed the practice in corporates and B2B startups of SaaS products and digital services, successfully growing the area of digital transformation services leveraged in the Marketing, Sales and Data areas of our clients, thanks to disruptive technology.
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  • Myopia Brand Studio
    Co-Founder And Board Member
    Myopia Brand Studio Oct 2012 - Oct 2016
    Barcelona, Barcelona, Es
    Co-founder and board member of the branding agency. I advise on the development and brand architecture of clients and specific projects of strategy, identity and experiences focused on brand and user experience, with a focus on research, consulting, design and creativity.With a strong focus on enhancing the business growth of startup clients, I have advised on brand value from the beginning of our client's business project, highlighting the value proposition under the digital and technological approach, focusing on user interaction and experience, and capitalizing this interaction in value.With a collaborative approach and a strategy of alliances, the agency myopia brand studio has been the branding agency of the digital consultancies, being the exclusive agency of the digital transformation consultancy Rehset thanks to the synergies in the board members.
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  • Grupo Choice
    Director Of Marketing And Internationalization
    Grupo Choice May 2011 - Sep 2016
    As Marketing and Internationalization Director, I am responsible for the leadership of the group's internationalization, as well as the marketing of SaaS financial products and support and development services. Focused on the European territory, mainly in Italy, Portugal, Czech Republic and Slovakia, and later in LATAM (Colombia), I am also responsible for the marketing of SaaS financial products.Led the development of the alliance strategy, building a new partner channel. In doing so, I focused the partner marketing strategy to facilitate the promotion of products through the channel.I aligned new processes with other Choice Group teams to support partners, from the onboarding process, to the sales and pre-sales process, as well as in the area of joint marketing and promotion to grow the pipeline.
  • Grupo Choice
    Director Of Marketing
    Grupo Choice Sep 2009 - Sep 2016
    As Marketing Director, I was entrusted with the important responsibility of enhancing the brand value of the entire technology group, mainly focused on consulting services and the sale of the family of software products around the economic-financial management of corporations, and services as partners of the major enterprise software vendors such as Microsoft, Oracle, Aptean and Salesforce.Following the challenge of unifying the attributes and value proposition of the group, under a new brand architecture, I am responsible for defining and leading the strategy and marketing actions for the direct and channel sales of the group's economic-financial technological solutions: Ficos Open, Ficos Treasury, Treasury & Funds Manager (T&FM) or SIAC Trade Suite.I enable the exposure strategy, product-brand and exposure campaign of the value proposition and competitive advantage in the field of economic-financial solutions against the major players in the market.
  • Grupo Choice
    Crm, Data And Digital Transformation Practice Manager
    Grupo Choice Sep 2008 - Sep 2016
    As head of the CRM, Marketing Automation and Data practice within the Choice RCL group company (now RCL consulting), I am responsible for the firm's customer relationship solutions, data and technology management, and digital transformation business strategy.I formalize the business development of services focusing on developing relationships with CRM solution brands such as Oracle, Salesforce or Aptean as partners, collaborating together in business development.In addition, I manage and lead the implementation of technological projects of CRM and SCM solutions at national and international levels. Director of industrial projects in relevant industry clients such as Sony Spain and Slovakia, Foxconn Slovakia (systems and logistics management), FAE, Maxam or Luxiona, I also lead CRM projects for clients such as Yamaha Spain, University of Barcelona - IL3, Ricardo Molina, Instituto Médico Quirúrgico - IMQ, or even in advising the customer relationship strategy in Mid Ocean (Holland) and sales strategies and customer management in Marketplace of Planeta group (grup62).
  • Accenture
    Crm & Erp System Integration Manager
    Accenture Jan 2006 - 2008
    Dublin 2, Ie
    As Oracle Solutions CRM practice director I lead the strategic pre-sales activities in the company's Oracle business unit on Oracle CRM-focused opportunities, mainly in sales, marketing and solutions.In addition, I am responsible for the implementation of the Oracle practice in Accenture's Latvia and Finland practice delivery centers.With responsibility as manager in the company, I have had responsibility for ERP and SCM implementation in large projects of international scope, being the project manager in Vodafone HQ (UK), project manager and PMO member in the Enterprise Flowserve project (Spain) or PMO manager in the Uponor ERP-CRM project located in Finland and Latvia.
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  • Oracle
    Crm Practice Manager And Regional Iberia Crm Consulting Delivery Head.
    Oracle Aug 1998 - Jan 2006
    Austin, Texas, Us
    As Oracle Practice Director, I lead the regional Oracle CRM and Healthcare consulting delivery area, reporting to the National Director of Applications Consulting, leading projects in national and international corporations in Europe.I led a technical and functional team in the CRM solutions area of the brand, along with the acquisitions of Peoplesoft and Siebel, focusing mainly on project management, pre-sales actions to strategic customers in advanced stages of sales, prospecting actions or cross-selling of solutions, strengthening relationships and long-term collaboration in large international accounts. I have led or managed PMOs in national and international projects in relevant brands such as SONY (ES), Foxconn (ES), Onninen (Norway and Finland), Ralston Purina (UK), PRAMAC (Italy), Ib Salut, Universitat de Barcelona, CIRSA, Pepsico (ES), CaixaBank, Velcro, Intermon Oxfam, Universidad de Barcelona, Universidad Politécnica de Catalunya, Fagor - corporación Mondragón, Orona, Riu Hoteles, Blinker or Bunge Ibérica.In addition, as head of the practice, I lead the relationship with Partners in the Oracle Consulting CRM practice together with the Alliances department of Oracle Ibérica, strengthening the relationship with large international technology consulting firms in information systems and technology. Relevant partners such as Cap Gemini, Accenture, BearingPoint, IBM, Deloitte, PwC, Abast Systems, Atos International and Indra systems among others.In 2003 I was awarded as one of the 5 responsible for Europe to define the launch plan and knowledge in the area of Oracle Consulting Europe, of the new release of Oracle CRM in the area of sales and budgeting from Oracle HQ in Silicon Valley.
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  • Capgemini
    Analyst Programmer
    Capgemini Mar 1997 - Jan 1998
    Paris, France, Fr
    Analyst Programmer under Oracle Database for the banking and investment sector.
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Oshcar Vidal Martínez Skills

Redes Sociales Social Media Marketing Crm Mercadotecnia En Medios Sociales Web 2.0 Marketing Mercadotecnia Social Media Estrategia Strategy Oracle Marketing Digital Online Advertising Publicidad En Internet Project Management Online Marketing Digital Marketing Marketing En Internet Seo E Commerce Sem

Oshcar Vidal Martínez Education Details

  • Iese Business School
    Iese Business School
    Program Management Development
  • Mit Professional Education
    Mit Professional Education
    Inteligencia Artificial
  • Universitat De Barcelona
    Universitat De Barcelona
    Postgrado Community Management Y Social Media
  • Eserp Business & Law School
    Eserp Business & Law School
    Master En Dirección De Marketing Y Comercial
  • The University Of Salford
    The University Of Salford
    Computer Science Postgraduate
  • Universidad De Morón (Oficial)
    Universidad De Morón (Oficial)
    Economía De La Empresa
  • Universitat Politècnica De Catalunya
    Universitat Politècnica De Catalunya
    Ingenieria Informática

Frequently Asked Questions about Oshcar Vidal Martínez

What company does Oshcar Vidal Martínez work for?

Oshcar Vidal Martínez works for Xygeni

What is Oshcar Vidal Martínez's role at the current company?

Oshcar Vidal Martínez's current role is CMO in Xygeni. Expert in Marketing in high-tech companies | Boosting corporates and startups thru digital transformation in marketing and sales | Senior Advisor of corporate and startups boards | Keynote speaker.

What is Oshcar Vidal Martínez's email address?

Oshcar Vidal Martínez's email address is os****@****ail.com

What is Oshcar Vidal Martínez's direct phone number?

Oshcar Vidal Martínez's direct phone number is +34 936 76 *****

What schools did Oshcar Vidal Martínez attend?

Oshcar Vidal Martínez attended Iese Business School, Mit Professional Education, Universitat De Barcelona, Eserp Business & Law School, The University Of Salford, Universidad De Morón (Oficial), Universitat Politècnica De Catalunya.

What skills is Oshcar Vidal Martínez known for?

Oshcar Vidal Martínez has skills like Redes Sociales, Social Media Marketing, Crm, Mercadotecnia En Medios Sociales, Web 2.0, Marketing, Mercadotecnia, Social Media, Estrategia, Strategy, Oracle, Marketing Digital.

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