Oshiya Savur work email
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Oshiya Savur personal email
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Oshiya is a versatile Brand Marketer with an acute understanding of omnichannel and P&L. Over the last 15 plus years, she has lived in five different countries and worked in seven different categories across mass/prestige brands in global/local roles. Fundamentally, she thrives in a change oriented, fast paced, innovative culture pushing the boundaries for incremental growth through new product, content or distribution ideas. Viewed as a visionary leader, Oshiya enables strong collaboration for her direct teams, cross-functional teams, agency partners, and retailers. She specializes in brand strategy, content & innovation development and omnichannel marketing. Over the years, Oshiya has been instrumental in turning around businesses launching top-ranked (several #1), multi-million dollar innovations. Most notably she launched from scratch a $120M+ business on Suave, re-imagined Hair Sprays for TRESemme, drove omnichannel growth on Elizabeth Arden, launched All Saints fragrances in the US and delivered #1 innovations on Juicy Couture. Key skills: Brand positioning & strategy, P&L owner, innovation lifecycle management, multi-million dollar top ranked innovations, 3-year pipeline, campaign management, consumer activations, advertising asset development, Amazon/eretail/facebook/Instagram/organic content, media planning, digital channel strategy & implementation, e-commerce content and strategy, retailer strategies, senior stakeholder, cross-functional and agency team management
E.L.F. Beauty
View- Website:
- elfcosmetics.com
- Employees:
- 1296
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Chief Marketing OfficerE.L.F. BeautyNew York, Ny, Us
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Chief Brand+Marketing OfficerMaesa Feb 2023 - PresentNew York, New York, Us-Full portfolio ownership: Kristin Ess, Hairitage, Being Frenshe, Finery, Mixbar, itk, Incubation brands-Leads end to end Marketing with ownership of Incubation & Innovation, Brand Marketing, Integrated Marketing, Brand Portfolio Management and Creative Studio. -Drives profitable growth, transformation agenda through the whole portfolio-Deliver best in class, ROI driven Marketing -Manages staff of 80 with 7 direct reports -
Podcast Co-HostWh-The-Tech!?! Nov 2023 - PresentNew York , New York, UsQuite often digital transformations come to fail in organizations due to lack of aligned objectives and understanding between business and tech side. With my co-host, Padma Hari, an ex-CIO, we plan to cut through buzzwords and seek some practical advise from practitioners. -
MemberChief Oct 2019 - Jun 2024New York, Ny, UsNYC based Executive network for Women Leaders -
Vp Marketing, Pr, & Education StrategyCharlotte Tilbury Beauty May 2021 - Feb 2023London, GbDeliver incremental hyper revenue growth year on year; lead a 19-person team, member of Global Senior Leadership Team and North America Leadership Team; conceptualize and innovate the development of FIRST-EVER National go-to-market launch strategies addressing all consumer touch points in North America. -
Vice President\\Head Of Us Marketing & Education - Luxury DivisionRevlon Inc. Jan 2020 - May 2021New York, Ny, UsUS Marketing Omnichannel initiatives with specific focus on Amazon strategy and media for Revlon Inc. brands, Education for 400+ staff members, P&L leadership with Head of Sales and Finance SCOPE: Amazon Marketing, P&L owner Lux Division, 360 Launch Planning, Digital content and strategy; Training & Education for 400+ Beauty Advisers; 3-year business and financial model for all brands; Reporting directly to President of AmericasBRANDS: Elizabeth Arden (skincare, fragrance, cosmetics), Juicy Couture, John Varvatos & All Saints Fragrances and other prestige portfolio brands; Revlon mass cosmetics for Amazon media -
Senior Director\\Head Of Us Marketing - Luxury DivisionRevlon Inc. Jul 2018 - Dec 2019New York, Ny, UsSCOPE: Lead Marketing for US Luxury Division ($290M+) in Retail SalesKEY WINS: • Thought leadership on driving new strategies & tactics for winning in Department stores • Created new processes around stakeholder alignment resulting in tighter launch executions • Monthly reporting of P&L (with Finance) to Senior Management; Drove initiatives for e-commerce tactics for Omni retailers (such as: Macy's.com) • Oversee launches for all brands (Elizabeth Arden Retinol capsules, Vitamin C capsules, White Tea collection, Oui JC Glow, Viva La Juicy Bowdacious, John Varvatos x Nick Jonas innovations, All Saints Fragrances launch at Nordstrom)
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Global Director Of Marketing - Juicy Couture FragranceRevlon Inc. Jul 2016 - Jun 2018New York, Ny, UsSCOPE: Lead Global Marketing initiatives for Juicy Couture ($200MM+ Retail Sales)KEY WINS: • Created a three-year innovation pipeline; Launched several global multi-million dollar innovations; also top ranked in the US: Viva La Juicy Sucré (#3), Glacé (Top10), Soireé (#3), Bowdacious (#1); Launched Oui Juicy Couture; #4 launch of Fall, Top 10 for 2018; nominated for Best Media Campaign of the year by Fragrance Foundation Awards; Executed Media for Spring’17 and Fall’17 Viva La Juicy launches (Sucré, Glacé, Soireé, Oui JC); Developed ecommerce strategy; expected to drive ~40%+ growth on portfolio; Accountable for Brand Global P&L Topline and Gross Margin delivery • Created price portfolio maps, brand guardrails, guidelines for Equity, Pricing & Inventory Management• Cultivated strong relations with Licensor teams seeking approvals for all Creative milestones and delivering quarterly and monthly business reviews as per Contractual agreements
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Senior Global Brand Manager - Tresemmé And Clear Scalp & HairUnilever Jul 2014 - Jul 2016Blackfriars, London, GbSCOPE: Drive growth on a $598MM brand (Tresemme) through marketing initiatives and innovationsKEY WINS: • Piloted the first multi-channel Digital Marketing initiative to launch Social Mission with VICE network; Beat benchmarks on impressions (9.1MM vs. 8.3MM), avg. view % of content (83% vs. 50%), time spent on engaging with brand content (292K minutes vs. 50K minutes) • Created the breakthrough environmentally friendly hairspray innovation with compressed technology category impacting ~$200MM of business globally • Drove high-profile defensive strategy to maximize portfolio to pre-empt competitive moves in 2016; an estimated revenue impact of $27MM; Critical exercise to maintain Unilever Market Leadership in Hair -
Brand Manager - SuaveUnilever Feb 2012 - Jun 2014Blackfriars, London, GbSCOPE: Drive growth on #1 Market Leader ($610MM) with brand innovations and marketing communications KEY WINS: • Built (from scratch) the premium tier on Suave Professionals which is now 2% ($120MM+) value market share; 2013-2015 - Moroccan Infusion, #1 innovation in the category at ~$43MM; Natural Infusion #4 innovation at ~$30MM; Luxe Style Infusion and Sea Mineral Infusion generated ~$22MM; Delivered +$13M to Suave Lotions & Body Wash businesses with a premium line• Success catapulted Suave to #1 market leadership status beating leading competitor for the first time in decades• Developed Brand Communication, Brand Architecture, Innovation strategy Idea and Marketing campaigns• Successfully re-staged Suave.com with SEO principles; improving from AVERAGE TO GIFTED in L2 Digital IQ ranking; top winner in category
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Associate Brand ManagerUnilever Oct 2010 - Feb 2012Blackfriars, London, GbDeveloped and validated the marketing mix for the launch of Keratin Infusion, the largest innovation ($48MM) for Suave Hair in 2012.
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Regional Brand ManagerUnilever Jun 2008 - Sep 2010Blackfriars, London, GbRegional Brand Development Manager - Family Health Brands (conglomeration of regional brands which account for 145MM Euros business)-Market Development for Hair Category in South Asia/South East Asia; Drafted Brand Key & Brand Vision Plan for SEA; Extensively worked with consumers in Indonesia, Vietnam, and Philippines
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Business Leadership TraineeUnilever May 2007 - May 2008Blackfriars, London, GbTrained for 13 months in Sales, Branding and Customer Marketing roles
Oshiya Savur Skills
Oshiya Savur Education Details
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The Marketing AcademyCmo To Ceo -
General AssemblyDigital Marketing
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Indian School Of Business (#1 Mba In India, Source: Ft 2019 Global Mba Ranking)Marketing And Strategy
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Hans Raj College, Delhi University, India (Top 10 Program Nationally)English Literature (Honors)
Frequently Asked Questions about Oshiya Savur
What company does Oshiya Savur work for?
Oshiya Savur works for E.l.f. Beauty
What is Oshiya Savur's role at the current company?
Oshiya Savur's current role is Chief Marketing Officer.
What is Oshiya Savur's email address?
Oshiya Savur's email address is os****@****lon.com
What schools did Oshiya Savur attend?
Oshiya Savur attended The Marketing Academy, General Assembly, Indian School Of Business (#1 Mba In India, Source: Ft 2019 Global Mba Ranking), Hans Raj College, Delhi University, India (Top 10 Program Nationally).
What are some of Oshiya Savur's interests?
Oshiya Savur has interest in Civil Rights And Social Action, Education, Arts And Culture, Politics.
What skills is Oshiya Savur known for?
Oshiya Savur has skills like Brand Development, Market Development, Competitive Analysis, Marketing Strategy, Strategy, Leadership, Customer Insight, Team Management, Management, Project Management, Brand Management, Business Strategy.
Who are Oshiya Savur's colleagues?
Oshiya Savur's colleagues are Mafer Salas Benites, Juan Cervantes, Dada Noémi, Roxane Villegas, Truman Lee, Matthew Rose, Ben Simms.
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