Oshiya Savur Email & Phone Number

New York, Ny, Us

New York, New York, Us

-Full portfolio ownership: Kristin Ess, Hairitage, Being Frenshe, Finery, Mixbar, itk, Incubation brands-Leads end to end Marketing with ownership of Incubation & Innovation, Brand Marketing, Integrated Marketing, Brand Portfolio Management and Creative Studio. -Drives profitable growth, transformation agenda through the whole portfolio-Deliver best in class, ROI driven Marketing -Manages staff of 80 with 7 direct reports

New York , New York, Us

Quite often digital transformations come to fail in organizations due to lack of aligned objectives and understanding between business and tech side. With my co-host, Padma Hari, an ex-CIO, we plan to cut through buzzwords and seek some practical advise from practitioners.

New York, Ny, Us

NYC based Executive network for Women Leaders

London, Gb

Deliver incremental hyper revenue growth year on year; lead a 19-person team, member of Global Senior Leadership Team and North America Leadership Team; conceptualize and innovate the development of FIRST-EVER National go-to-market launch strategies addressing all consumer touch points in North America.

New York, Ny, Us

US Marketing Omnichannel initiatives with specific focus on Amazon strategy and media for Revlon Inc. brands, Education for 400+ staff members, P&L leadership with Head of Sales and Finance SCOPE: Amazon Marketing, P&L owner Lux Division, 360 Launch Planning, Digital content and strategy; Training & Education for 400+ Beauty Advisers; 3-year business and financial model for all brands; Reporting directly to President of AmericasBRANDS: Elizabeth Arden (skincare, fragrance, cosmetics), Juicy Couture, John Varvatos & All Saints Fragrances and other prestige portfolio brands; Revlon mass cosmetics for Amazon media

New York, Ny, Us

SCOPE: Lead Marketing for US Luxury Division ($290M+) in Retail SalesKEY WINS: • Thought leadership on driving new strategies & tactics for winning in Department stores • Created new processes around stakeholder alignment resulting in tighter launch executions • Monthly reporting of P&L (with Finance) to Senior Management; Drove initiatives for e-commerce tactics for Omni retailers (such as: Macy's.com) • Oversee launches for all brands (Elizabeth Arden Retinol capsules, Vitamin C capsules, White Tea collection, Oui JC Glow, Viva La Juicy Bowdacious, John Varvatos x Nick Jonas innovations, All Saints Fragrances launch at Nordstrom)

New York, Ny, Us

SCOPE: Lead Global Marketing initiatives for Juicy Couture ($200MM+ Retail Sales)KEY WINS: • Created a three-year innovation pipeline; Launched several global multi-million dollar innovations; also top ranked in the US: Viva La Juicy Sucré (#3), Glacé (Top10), Soireé (#3), Bowdacious (#1); Launched Oui Juicy Couture; #4 launch of Fall, Top 10 for 2018; nominated for Best Media Campaign of the year by Fragrance Foundation Awards; Executed Media for Spring’17 and Fall’17 Viva La Juicy launches (Sucré, Glacé, Soireé, Oui JC); Developed ecommerce strategy; expected to drive ~40%+ growth on portfolio; Accountable for Brand Global P&L Topline and Gross Margin delivery • Created price portfolio maps, brand guardrails, guidelines for Equity, Pricing & Inventory Management• Cultivated strong relations with Licensor teams seeking approvals for all Creative milestones and delivering quarterly and monthly business reviews as per Contractual agreements

Blackfriars, London, Gb

SCOPE: Drive growth on a $598MM brand (Tresemme) through marketing initiatives and innovationsKEY WINS: • Piloted the first multi-channel Digital Marketing initiative to launch Social Mission with VICE network; Beat benchmarks on impressions (9.1MM vs. 8.3MM), avg. view % of content (83% vs. 50%), time spent on engaging with brand content (292K minutes vs. 50K minutes) • Created the breakthrough environmentally friendly hairspray innovation with compressed technology category impacting ~$200MM of business globally • Drove high-profile defensive strategy to maximize portfolio to pre-empt competitive moves in 2016; an estimated revenue impact of $27MM; Critical exercise to maintain Unilever Market Leadership in Hair

Blackfriars, London, Gb

SCOPE: Drive growth on #1 Market Leader ($610MM) with brand innovations and marketing communications KEY WINS: • Built (from scratch) the premium tier on Suave Professionals which is now 2% ($120MM+) value market share; 2013-2015 - Moroccan Infusion, #1 innovation in the category at ~$43MM; Natural Infusion #4 innovation at ~$30MM; Luxe Style Infusion and Sea Mineral Infusion generated ~$22MM; Delivered +$13M to Suave Lotions & Body Wash businesses with a premium line• Success catapulted Suave to #1 market leadership status beating leading competitor for the first time in decades• Developed Brand Communication, Brand Architecture, Innovation strategy Idea and Marketing campaigns• Successfully re-staged Suave.com with SEO principles; improving from AVERAGE TO GIFTED in L2 Digital IQ ranking; top winner in category

Blackfriars, London, Gb

Developed and validated the marketing mix for the launch of Keratin Infusion, the largest innovation ($48MM) for Suave Hair in 2012.

Blackfriars, London, Gb

Regional Brand Development Manager - Family Health Brands (conglomeration of regional brands which account for 145MM Euros business)-Market Development for Hair Category in South Asia/South East Asia; Drafted Brand Key & Brand Vision Plan for SEA; Extensively worked with consumers in Indonesia, Vietnam, and Philippines

Blackfriars, London, Gb

Trained for 13 months in Sales, Branding and Customer Marketing roles

Cmo To Ceo

Digital Marketing Certification, Digital Marketing

Master Of Business Administration (M.B.A.), Marketing And Strategy

Bachelor Of Arts, English Literature (Honors)