• Leading strategic decision making through the whole market organization by collecting, combine, and translate data on customers, consumers, prospects, market, and competition (both B2C and B2B)• Leading consumer experience strategy from acquisition to on-boarding to retention, to drive both customer satisfaction and business outcomes.• Managing digital transformation strategy and marketing automation implementation - designing customer journeys using various communication tools. Creating various segmentations, profiling, and data enrichment by learning customer behavior. • Managing and leading a strong CRM team where team members collaborate effectively and understand their shared goals and purpose

• Developing and managing the loyalty strategy linked to customer lifecycle in order to increase customer satisfaction, loyalty and consumption. Manage and follow-up CRM projects as well as close collaboration with market director and HQ.• Launching and managing the loyalty program- “Nespresso&You”, including analyzing consumer insights, reviewing market trends, building business cases and budgeting and leading the launch campaign.• Leading retention programs to handle fragile/downgrade and inactive customer behaviors, usingchurn risk prediction models, examining the competitive environment and creating operational planning. Deliver post-analysis results, including next steps recommendations.• Managing marketing automation strategy and implementation. Building communication approaches, activation mechanisms and related business cases for each customer segment bylearning customer behavior.

• Managing the marketing efforts for the company brands facing different market segments while assessing the target audience, strategy and current management aspects: sales, retention and increasing revenues.• Leading the development of a new and upgraded company website. The development included planning of various infrastructures: new pricing and selection of products method as well as an advanced interactive service area in the mobile devices

• Leading across company loyalty aspects starting from the strategic phase and up until the execution.• Managing the loyalty programs including: ATL, BTL, O2O, digital, brand promotion and commercialization.