Oshrat Fridrich Email & Phone Number

Israel

• Planning and preparation of marketing strategy based on research surveys, analysis; competition, target markets, market need identification, branding, etc.• Management of marketing communication – creation and continuity of a unique marketing language and look in all channels and management of digital assets • Creation and management of organization wide campaigns, concept, and content with management of wide range of advertising and marketing channels • Formulation work and budget plans, multi department operation, synchronization among organizational needs, timely schedule, and goals achievement• Leading innovation including in digital efforts, working closely with IT and the outlining of guidelines for user’s segments and personalization• Management of marketing content including writing and editing, initiation interactive activities, production of promotional films and videos• Creation of collaborations with companies and suppliers, increase of product range and increase sales • Event and exhibition Productions including formulation of the brand, the content, and the marketing message• PR, spokesman department, crisis management, Proactive messaging, and media contact person• Leadership for Corporate social responsibility including non-profit fund promotion, community service and recruiting volunteers • Team leadership, recruiting, acceptance, personal and professional team members’ growth and development

Israel

• Built the company’s marketing strategy, while managing marketing and communication processes, leveraging advertising efforts and leading brand promotion.• Lead campaigns in a variety of different channels, including digital environments, social networks, television, radio, and billboards, while promoting the company’s digital assets.• Incorporated a unique communication language, while writing corresponding marketing content and articles.• Optimized and enhanced performance: performed statistical data analysis and user data analysis, measured creative quality and changed it accordingly.• Built the company’s marketing communication budget (millions of ILS) while meeting budgeting goals.• Initiated communication collaborations and created content and advertising domains in various television channels.• Wrote working procedures and bids for suppliers in the field of marketing and advertising.• Produced conferences and sales promotion events, while communicating with suppliers, negotiating, and formulating agreement terms.

Israel

Israel