Ozge Ozmen Email & Phone Number

Istanbul, Turkey

İstanbul, Türkiye

Istanbul, Turkey

• Developing Turkcell’s 5G strategies as a member of 5G project team, creating 5G use cases, marketing communications and information technology developments as a marketing component.• Launched projects: “5G Ready“ and “ Tunç’un Hayali ( Engel Tanımayanlar)“. • Coordinating marketing and network common projects and mobile traffic.

• Responsible for the revenue management of mobile postpaid business unit.• Coordinating cross functions as part of a collective effort to control churn and optimize revenue.• Maximizing customer lifetime value, developing and executing retention strategies.• Responsible for increasing income via additional package offers

• Managing postpaid and prepaid individual roaming customers in terms of revenue, tariffs, marketing communication, packages and customer experience.• Increasing the usage of roaming customers abroad by offering packages with creative solutions. • Taking a Marketing Oscars reward with insightful idea “Turkcell’den Bayramda Yurt Dışı Sürprizi”

Consumer Marketing

• Increasing the revenue and the loyalty of youth segment by offering them the best campaigns that satisfy their needs. (New GNC packages, "GNC Gel Bence")• Responsible for reducing the churn rate of Youth segment customers.• Preventing the fraud of youth packages that are sold to non-youth customers on traditional sales channels.

Consumer Marketing Women Segment

• Responsible for market share, brand perception, loyalty and revenue of Woman & Housewives consumer segments• Experienced in marketing strategy, positioning, digital marketing, loyalty club management, marketing campaign execution, co-brand campaigns, digital marketing actions, communication strategy and channels • Building the strategy of mobile applications for Women segment. (Sim)

• Analyzing marketing groups and segments and creating new ideas to take different marketing actions.• For new strategies and decisions analyzing marketing data and KPIs and reporting to top management.• Creating hypothesis and testing them by using MicroStrategy Desktop.• Giving insights to revenue management and finance teams about revenue fluctuations.• Detecting system and data errors and working with technical groups for developments.

• Responsible for providing service to manufacturer companies as a market consultant based on the Retail market data.• To meet analytical ad-hoc requirements of customers such as demographic analysis etc.• To provide marketing insights, responsible for in depth product mix analysis of product specifications, competitive pricing, distribution and promotion measurements, harmonize the analysis with macro-economic factors and prepare special reports

• Collecting data and detecting data quality issues.• Working on trend, channel, and distribution analysis and create actionable insights to our corporate customers. • Creating KPI reports and following them up.

Management Information Systems

Education record