Converting brand strategy into content strategy, aligning teams, supervising freelancers, and creating conversion-driven content that drives organic traffic, brand success, and marketing engagement.

Taking the lead in developing and implementing an effective content strategy to drive Frontify's organic traffic and improve SEO performance. Working collaboratively with internal teams to ensure alignment and consistency in content creation, while also leading a team of freelancer content creators, strategists, and agencies. Supplying conversion-driven content to internal demand generation teams, supporting efforts in driving engagement and generating leads. Responsible for maintaining the quality of website content and upholding our brand voice across all touchpoints. Additionally, initiating and executing on various content projects, such as podcasts, ebooks, and video campaigns, to continuously engage our audience and deliver value for both our company and brand.

As the first content marketer at Frontify, as well as their second marketing hire, I established and expanded the company's content base, SEO, and early content strategies — establishing the Frontify brand voice and enriching the brand at large. Co-conceptualizing and writing all marketing materials, ensuring consistent messaging across various channels and funnel stages. Crafting compelling website and product copy, effectively highlighting Frontify's brand and product offerings. Responsible for creating all written social media content, driving brand awareness and engagement.

Overseeing day-to-day management of campaigns, facilitating brand awareness through various social media channels, implementing social media strategies, supervising all aspects of social media interaction between customers and the brand, creating actionable plans to both grow and maintain followers, as well as overseeing the creating and implementation of the editorial calendar.

Coordinating public relations activities, developing marketing communications plans and tactics, creating actionable content that engages the media, seeking high-level placements in print, broadcast, and online media.

Creating copy of various formats, and outlining content strategies for various nordic brands, collaborating with Creative Directors and wider teams (including PR, Brand, and other professionals on large), conducting high-quality research and interviews, editing and proofread copy as needed, and using SEO principles to maximize the copy’s reach.

Providing comprehensive support in digital project management, outbound email outreach, outbound sales calls, as well as lead generation. Engaging with potential customers through effective outreach, and delivering compelling content, helped play a role in driving customers' successful marketing campaigns.

Aged 17, an onwards, I had the incredible opportunity to conceptualize, build, and orchestrate a music festival in Vänersborg, Sweden. Over the course of two years, this festival, named Fairfest, evolved into the largest indoors festival in Scandinavia, showcasing world-renowned musical acts. Additionally, I developed the concept and successfully launched the city culture festival, Kultur, which continues to thrive to this day. I also had the pleasure of organizing numerous one-off events throughout the city, contributing to the vibrant musical scene of Vänersborg.