Oskar Korkman is a Professor of Practice at Hanken School of Economics. He is proficient in Swedish, Finnish and English. Colleagues describe him as "I've had the pleasure to have Oskar be part of my Inbound marketing team. He has been able to turn even the most complex consumer data into insightful analysis, and using that to formulate distinct recommendations and our consumer strategy. Oskar was a central part of our team, both professionally and as a colleague. I can wholeheartedly recommend him for any consumer-related strategegic work." and "I really enjoyed being in Oskar's team in my time at Nokia. In a challenging environment where the weight of 'process' was often hampering the focus on the research itself, Oskar was an agile operator who struck the right balance between managing the politics and ensuring that the work delivered was leading edge and inspiring. I would recommend Oskar to any business looking to gain a competitive advantage through sharp and innovative consumer and behavioural thinking. Oskar is also extremely personable and was never short of praise when it mattered. A superior researcher and excellent manager of projects and people."