With a combined experience of 30+ years in entertainment, hospitality & tech, we develop international and local marketing strategies, create brands & world-class content, launch new products, manage comms & PR, produce industry events.

Crafted for cinema & film, created by industry professionals & an award-winning master brewer with 12 years of brewing experience, Contrast Brew Co. offers craft beer product for cinema audiences & cinema operators, film Studios, independent distributors, film industry events.

Was responsible for building Trade Marketing (TM) initiatives, new TM processes & running TM campaigns across the EMEA region, working closely with UPI OPCO, UIP, and Licensee markets. Drove change and innovation for the Studio with marketing initiatives like the first DGWP activation across 35 territories. Devised and oversaw strategic partnerships with major EMEA exhibitors, delivering an eight-figure (USD$) TM campaign value in owned and earned media with an ROI of 7x (2022 result). Together… Show more Was responsible for building Trade Marketing (TM) initiatives, new TM processes & running TM campaigns across the EMEA region, working closely with UPI OPCO, UIP, and Licensee markets. Drove change and innovation for the Studio with marketing initiatives like the first DGWP activation across 35 territories. Devised and oversaw strategic partnerships with major EMEA exhibitors, delivering an eight-figure (USD$) TM campaign value in owned and earned media with an ROI of 7x (2022 result). Together with friends & partners at Vue, won the Cinema Marketing Campaign of the Year at 2022 Screen Awards (Get Lost x Jurassic World: Dominion). Collaborated with Home Office teams on multi-regional activations, initiated campaigns with key PLF partners, e.g., IMAX. Show less

My mission was to bring leading data analytics and data-driven digital marketing tools (SaaS suite, Data Analytics & MarTech) to clients in film Exhibition and Distribution on a Global scale. Key responsibilities as Head of Business Development were exploring new business and sales opportunities, working closely with customers and partners of all sizes in the EMEA region, Domestically (U.S. and Canada), in APAC and Latin America.

Managed and motivated EMEA Sales team, initiated new business opportunities and oversaw sales in the EMEA region across all content​ ​release​ ​windows​, worked ​with​ ​partners in production and distribution ​including Enterprise-level customers such as Netflix,​ ​Discovery,​ ​Sony,​ ​NBCUniversal,​ ​BBC​ ​Worldwide,​ ​ITV,​ ​Disney​.

Reporting to the SVP EMEA Marketing and Promotions, managed Trade Marketing activity across 14 Subsidiary territories (Fox offices) and 20+ Licensee markets in EMEA. Worked closely with the Home Office (LA) Strategic and Creative teams, collaborated with Regional and local Exhibitors, devised and implemented in-theatre marketing campaigns and promotions, managed trade events.

Managed Theatrical sales across EMEA subsidiary markets (UK, France, Germany, Italy, Russia, Spain, Benelux, Scandinavia), analysed territory release plans, GBO estimates, P&Ls, MSRs, performed dating audits, managed key industry challenges. Sought out new TV sales opportunities in Free and Basic TV (including free/basic and AVOD rights, whether broadcaster-aligned or 3rd party services, OTT platforms), negotiated long-term volume and output deals with broadcasters in Scandinavia, the… Show more Managed Theatrical sales across EMEA subsidiary markets (UK, France, Germany, Italy, Russia, Spain, Benelux, Scandinavia), analysed territory release plans, GBO estimates, P&Ls, MSRs, performed dating audits, managed key industry challenges. Sought out new TV sales opportunities in Free and Basic TV (including free/basic and AVOD rights, whether broadcaster-aligned or 3rd party services, OTT platforms), negotiated long-term volume and output deals with broadcasters in Scandinavia, the Netherlands, Ukraine, Russia and CIS territories, managed customer relationships. Show less

AcmeFilm is the leading film distributor in the Baltic region and long-term licensee of Warner Bros. Intl. and Sony Pictures Entertainment in the market. Web: http://www.acmefilm.com/As Managing Director of the Latvian branch, was responsible for business strategy, commercial development and film distribution strategies. Implemented marketing, promotions, publicity campaigns for Warner Bros. Pictures Intl., Lionsgate/Summit, Focus Features, EEAP, Studiocanal, TWC, Exclusive, Pathe and… Show more AcmeFilm is the leading film distributor in the Baltic region and long-term licensee of Warner Bros. Intl. and Sony Pictures Entertainment in the market. Web: http://www.acmefilm.com/As Managing Director of the Latvian branch, was responsible for business strategy, commercial development and film distribution strategies. Implemented marketing, promotions, publicity campaigns for Warner Bros. Pictures Intl., Lionsgate/Summit, Focus Features, EEAP, Studiocanal, TWC, Exclusive, Pathe and other partners. Released hundreds of independent titles, responsible for high-profile releases including The Twilight franchise, Harry Potter 7.2, The Dark Knight Rises, The Hobbit: AUJ. Managed and motivated a team of 8. By executing EACEA MEDIA projects, reduced financial risks of releasing European films in the territory (over 50 titles). Surpassed targets by doubling revenue for Studio and Indie titles including Slumdog Millionaire, Crazy Stupid Love, The Iron Lady, Project X, The Dark Shadows, To Rome With Love, Cloud Atlas and many more. Show less