· Web design - Conceptualized and designed the company's homepage and design system in line with new branding guidelines, ensuring an engaging user experience· Branding - Led the company through a successful complex rebranding, integrating art direction across website, social media, and presentations· Illustration system - Developed tailored illustrative system for blogs and ebooks, improving brand communication and reducing creation time

· TuitionHero web and branding - Led branding and a robust design system with 100+ components, ensuring the timely delivery of 40+ cohesive pages, fueling the brand's success· Solo Music web - Collaborated with a 6-person team to deliver the MVP in 3 months, followed by 4 months of adding features, attracting music stars and sponsors through the “wow” effect· Transaction Link web app - Enhanced UX/UI quality in just 4 weeks, attracting new corporate clients· Creation of 4 Design Systems that enabled efficient development and implementation of projects· Design Illustration System for 10C blog - Streamlined brand communication and reduced illustration creation time from 12 to 2 hours · Designed 5 Dribbble shots - 4 shots collected 80,000 views

· Web design - Led full-cycle web projects across diverse industries like SaaS, blockchain, gaming, entertainment, and healthcare, from initial client meetings to implementation, achieving improved user engagement, conversion rates, and brand perception· Brand Identity - Successfully delivered 12 diverse brand identity projects, encompassing basic, intermediate, and complex designs, which culminated in the establishment of powerful digital brand images· Illustrations - Crafted branding illustrations, illustration systems, and visual assets for websites, print, and marketing, enhancing visual communication and product appeal

· Conducted 8 interviews, gathered 250+ survey responses, and used diverse research methods to drive data-driven decisions and define MVP and business goals· The outcome of extensive UX Research included crafting user flows & personas, ensuring error prevention, efficient workflows, teamwork, roadmap creation, and project understanding· Developed 70+ screens, 11 user flows, and a comprehensive system design, all tested, leading to an improved user experience validated by end users· Produced Brand Hero, 20 illustrations and unique avatars, enhancing user experience and capturing player attention

· Developing interactive and engaging exhibition applications that provide unique and educational experiences for visitors to the EC1 Science and Technology Center·Testing and optimizing designs for usability and accessibility, ensuring that visitors' needs are understood· Creating 2D animations and video editing for exhibitions

· Render postproduction· Internal Graphic Designer

· Creating graphic concepts and illustrations related to sports products such as skateboards, bicycle helmets; toys for children· Design of packaging, labels and marketing materials related to sports products· Collaborate with the design team to ensure designs meet customer requirements