Manager, Audience Strategy
Greater New York City Area
I work at the intersection of marketing, product, and editorial to design and execute engagement initiatives that drive consumer revenue for New York's digital properties (Vulture, the Cut, Grub Street, Intelligencer, Curbed, and the Strategist). • Conduct in-depth user research on the subscriber experience, including user interviews, journey mapping, card sorting, and data analysis • Design surveys to elicit reader feedback on our product suite, turning insights into business strategy• Compile, synthesize, and deliver research insights to senior editorial, marketing, and product teams with strategy recommendations • Conducted remote user testing for site redesigns and migrations, including Curbed's migration to New York Magazine and the new Strategist homepage •Work directly with top-performing editors and writers to develop and execute new initiatives grounded in user research •Lead new product launches, including 3 top-performing newsletters (opened by more than 30% of list subscribers)•Manage subscriber engagement campaigns from ideation stage to development and reporting