Strategic Leadership and Collaboration:-Manage a team of 5 professionals, fostering innovation and collaboration within the Digital Production division-Spearhead successful collaboration with agencies, ensuring alignment with marketing teams and headquarters in the US-Collaborate with local and global stakeholders (legal, regulatory, medical, dataprivacy, worker’s council) to ensure compliance and alignmentOmnichannel Project Management:-Lead major omnichannel initiatives, including the harmonization of the entire BMS Germany online landscape to a state of the art standard-Collaborate to define design- and development-processes, driving efficiency, cost savings, and superior outcomes-Implement a standardized end-to-end production process including scoping, implentation, roll-out and trainingEnhancing Customer Engagement:-Direct the development of a multiple proprietary digital platforms for an enhanced hcp engagement (incl. sales-representative-online-business-card, text-messaging-capability, video-selfservice-capabilitiy, event-management-platform, study-hub-platform etc.)

Responsible for setting up and managing the “Digital Marketing” division as part of the Worldwide Center of Excellence:- Define ways of working with the Worldwide Center of Excellence- Recruit and manage digital marketing talents- Work closely with local leadership to define a new local to global work environment- Lead the development of BMS’s current live online HCP congress reporting format- Lead the local implementation of several internal and 3rd party digital marketing capabilites

Responsible for the implemented multi-channel marketing and touchpoint management (CLM, newsletter campaigns, HCP training programs, remote e-detailing):- Support the roll-out of Veeva CRM in alignment with EMEA HQ- Implement a standardized approval process for Market Access- Lead the first German iPad roll-out (field force and head office), including the development of an onboarding strategy- Lead the roll-out of “Mobile Intelligence” for MSL Germany

Geschäftsführung- Kaufmännische Leitung- Projektmanagement im Bereich Technology & Design- Key Account Management

Abteilungsleitung Internet- Aufbau der Internetabteilung mit Führungsverantwortung- Entwicklung einer 3D E-Commerce-Plattform- R&D im Bereich Realtime 3D Animation

Grafische Leitung von CD-Rom Produktionen für:- Compaq- Microsoft- Giesecke & Devrient

Entwicklung von Konzepten im Bereich Onlinemarketing