We help companies navigate and stay competitive in an ever-changing digital landscape. We’re a team of creatives, developers and designers based in Stockholm, who help our clients perceive, build and ship new digital experiences.

Investor at Trans-Atlantic 5 Fund (TAAC 5)

Co-founded and served on the board of Theories Group AB, the holding company for Deployr and Cliqer — two fast-growing players in the SEO affiliate landscape. Achieved rapid growth with strong profitability since start.With a small core team and limited resources, we developed a bespoke CMS geared toward managing large-scale, localized website networks. This CMS was the backbone for our focus on online affiliation and SEO-driven lead generation. Our strategic approach to architecture… Show more Co-founded and served on the board of Theories Group AB, the holding company for Deployr and Cliqer — two fast-growing players in the SEO affiliate landscape. Achieved rapid growth with strong profitability since start.With a small core team and limited resources, we developed a bespoke CMS geared toward managing large-scale, localized website networks. This CMS was the backbone for our focus on online affiliation and SEO-driven lead generation. Our strategic approach to architecture and operations led to consistent scaling of traffic and revenue across a network of hundreds of websites.I had a central role in full-stack MVP creation, product management, and architectural decisions. Led the scaling and management of both in-house and remote tech teams. Show less

Contributed to sales and marketing, securing both B2B and B2C clients. Executed end-to-end web solutions, spanning from ideation to full-stack implementation in WordPress, Node.js and React.

I joined YDigital Asia in its early startup phase to help grow the company’s business in Indonesia. The company helps clients of various sizes from a wide range of industries – including tech startups, retail clients, industrial corporations etc to define and implement successful market strategies with focus on digital channels.

Consulted small and medium sized clients on their digital strategy, and designed and implemented web site solutions.

Was recruited to support the branch office in Shanghai to develop new business and to independently carry out recruitment and business consulting projects. Developed key accounts consisting mainly of Scandinavian industrial, retail and service companies wanting to establish themselves in China or expand their business there.

Specialist in interior design with focus on high quality handmade carpets. Developed strong sales skills, a high level of quality awareness and good sense for interior design. Active part in marketing, planning and administration. Part-time as well as periods of full-time.

Created marketing plans to launch new products in the Nordic market, and carried out activities with highest possible ROI. Strengthened brand presence online and in social media. Planned, created and carried out campaigns online and in traditional media, and through events. Negotiated and booked media. Created marketing campaign sites, competition sites, Facebook applications and more. Responsible for own budgets, and was responsible for reporting local marketing activities to headquarters.

Was selected to join a team of 60 persons to represent Sweden during the Shanghai World Expo. Assisted leading Swedish companies with planning and executing their events in the VIP section of the Pavilion. Also guided visitors in Chinese, English and Swedish through the exhibition, which had more than 25,000 visitors per day.

Responsible for web development and carrying out marketing campaigns. Created a unique platform to market products to bloggers, which resulted in great exposure and very high ROI.

Employed on a standby-basis in the Swedish Naval Rapid Force as a technician, responsible for maintenance of the computers, radio and radar systems of the ship. Participated in longer international exercises one to two times per year.