Osvaldo Franco work email
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Osvaldo Franco personal email
I am a Managing Director with solid carreer in the corporate field. I have had executive roles in prominent multinational companies, from fast moving consumer goods to semi-durable and industrial B2B.In my current role as General Manager at Riel Americano SACI, I took on the challenge of enriching the legacy of quality and innovation of a 50 years old Argentine company that, based on a strong vocation for excellence, is a benchmark in the field of architecture and decoration in our country. Leading a committed and passionate team, we aim to be the experts, collaborating with architects and designers to create unique environments in each of their projects.Prior to this stage, I had the chance to lead, for 8 years, the Argentine subsidiary of Alfred Kärcher GmbH & Co, a world leader in the technology business applied to cleaning processes. In this expansion process, we reached record levels of business in Argentina, both in volume and in turnover, increasing the presence of the brand through strategic commercial development and the constant encouragement of a culture of collaboration.
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Gerente GeneralRiel AmericanoArgentina
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General ManagerRiel Americano Nov 2024 - PresentGreater Buenos AiresGeneral Manager at Riel Americano, an Argentine company with more than 50 years of experience in the Architecture and Decoration business, leader in the curtains and awnings sector. With an industrial plant, a team of 150 employees and a network of more than 200 distributors, I lead a business with an annual turnover of 10 million dollars, with full responsibility for the P&L, reporting to the company's board of directors. -
Managing DirectorAlfred Kärcher Gmbh & Co. Kg Jan 2016 - Feb 2024Buenos Aires, ArgentinaManaging Director accountable for Alfred Kärcher GmbH & Co. KG subsidiary in Argentina, with full P&L accountability, leading a young company based in Buenos Aires, accounting a qualified team of employees and a solid network of loyal nationwide customers, offering both professional and retail cleaning equipment to solve whatever the cleaning task may be. -
Business Unit DirectorMolino Cañuelas Sep 2013 - Dec 2015Buenos Aires, ArgentinaGeneral Manager accountable for Flours, Pre-Mixes and Bread Crumbs BU, including leading brands such as Mamá Cocina, Pureza and Cañuelas plus many Private Labels, both in domestic and export market. My role accounts for P&L being leader of all key business functions: Demand Planning, Procurement, Production Programing, Trade & Consumer Marketing, Commercial Planning and BU Financials. -
Marketing Manager Groceries & InnovationMondelez International Oct 2009 - Apr 2013Buenos Aires, ArgentinaResponsible for Kraft Argentina domestic groceries business. Reporting to Business Unit General Manager, my main responsibilities were: category business strategy definition; new products development; communication & media strategy; market research; price positioning; etc. Besides that, I was responsible for the coordination of all Innovation Projects for all categories at Kraft. -
National Sales Manager, Modern TradeKraft Foods Nov 2007 - Sep 2009Buenos Aires, ArgentinaAccountable for Kraft business in the context of Modern Trade customers. During this time I helped my team to achieve great improvements in channel profitability, setting strong basis for sustainable profit & growth in this channel. I also assume a coordination role of Carrefour Groupe customer in the context of Latin America, being responsible of commercial strategy definition for the whole region, reporting to Global Team in Europe.
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Regional Sales Manager, Traditional TradeKraft Foods Jul 2005 - Oct 2007Buenos Aires, ArgentinaI lead a team responsible for Kraft business in 13 provinces in the north of Argentina, being accountable for both Traditional Trade channels and Regional Supermarket Chains. During these times I had a key role in the restructuring process of Kraft distribution system, setting basis for competitive advantage through an Exclusive Territory Distributors network.
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Regional Sales ManagerBritish American Tobacco Mar 2004 - Apr 2005Córdoba, ArgentinaResponsible for BAT business in terms of sales and distribution in the north of our country, leading a numerous team. I had the chance of managing both DSD and ISD sales areas, assuring best balance between cost and executional excellence. -
Trade Marketing Development ManagerBritish American Tobacco Jan 2003 - Feb 2004Buenos Aires, ArgentinaDuring these times I lead the team responsible for activations of all BAT brands at the point of sales, including communication, consumer & customer promotions, managing of strategic channels (Horeca’s & Petrol Stations), the definition of communication and incentive plans strategy for the whole sales force and the development and implementation of all commercial training programs for both Sales & Marketing Teams in Nobleza Piccardo.
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Senior Brand ManagerBritish American Tobacco Jan 2002 - Dec 2002Buenos Aires, ArgentinaAfter an intense "on the job" training in sales, I returned to brand marketing in Nobleza Piccardo for a short while, before being promoted to Trade Marketing. I managed Camel again during this stage, however in a different and more complex scenario regarding the Joint Venture with JTI.
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Sales Area ManagerBritish American Tobacco Jan 2001 - Dec 2001Buenos Aires, ArgentinaAfter having being Brand Manager for one of Nobleza Piccardo's most relevant brands for two years, I asumed the challenge of managing a sales area in La Plata City in order to broaden my business knowldege. Great results were achieved in a complex market scenario.
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Brand ManagerBritish American Tobacco Mar 1999 - Dec 2000Buenos Aires, ArgentinaI was responsible of managing JTI licensed brands in Argentina, leading all marketing activities for Camel and Winston brands. Highly innovative activations were developed with great success for Camel at that time, giving big impulse to consolidate this brand as the most relevant in the international portfolio of Nobleza Piccardo, beating historical share of market records.
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Brand ExecutiveBritish American Tobacco May 1997 - Feb 1999Buenos Aires, ArgentinaWhen recruited by Nobleza Piccardo in 1997, I had the chance of being part of the Camel Brand Team, and help develop highly innovative brand marketing activations for one of leading cigarette brands.
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Marketing AnalystCargill 1995 - 1997Buenos Aires, ArgentinaMember of the Marketing Team of the Petfood Division, I took active participation in many brand activations for the leading brands in the petfood business in Argentina.
Osvaldo Franco Skills
Frequently Asked Questions about Osvaldo Franco
What company does Osvaldo Franco work for?
Osvaldo Franco works for Riel Americano
What is Osvaldo Franco's role at the current company?
Osvaldo Franco's current role is Gerente General.
What is Osvaldo Franco's email address?
Osvaldo Franco's email address is os****@****tla.com
What schools did Osvaldo Franco attend?
Osvaldo Franco attended I.a.e., Uade, St. Michael's College, Iae Business School, Uade.
What are some of Osvaldo Franco's interests?
Osvaldo Franco has interest in Family, Children, Politics, Environment, Longboarding, Science And Technology, Music, Running, Guitar Playing, Human Rights.
What skills is Osvaldo Franco known for?
Osvaldo Franco has skills like Trade Marketing, Fmcg, Business Strategy, Strategy, Marketing Strategy, Market Research, Management, Team Leadership, Consumer Products, Marketing Management, Sales Operations, Customer Insight.
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