Osvaldo Franco Email & Phone Number

Argentina

Greater Buenos Aires

General Manager at Riel Americano, an Argentine company with more than 50 years of experience in the Architecture and Decoration business, leader in the curtains and awnings sector. With an industrial plant, a team of 150 employees and a network of more than 200 distributors, I lead a business with an annual turnover of 10 million dollars, with full.

Buenos Aires, Argentina

Managing Director accountable for Alfred Kärcher GmbH & Co. KG subsidiary in Argentina, with full P&L accountability, leading a young company based in Buenos Aires, accounting a qualified team of employees and a solid network of loyal nationwide customers, offering both professional and retail cleaning equipment to solve whatever the cleaning task may be.

Buenos Aires, Argentina

General Manager accountable for Flours, Pre-Mixes and Bread Crumbs BU, including leading brands such as Mamá Cocina, Pureza and Cañuelas plus many Private Labels, both in domestic and export market. My role accounts for P&L being leader of all key business functions: Demand Planning, Procurement, Production Programing, Trade & Consumer Marketing.

Buenos Aires, Argentina

Responsible for Kraft Argentina domestic groceries business. Reporting to Business Unit General Manager, my main responsibilities were: category business strategy definition; new products development; communication & media strategy; market research; price positioning; etc. Besides that, I was responsible for the coordination of all Innovation Projects for.

Buenos Aires, Argentina

Accountable for Kraft business in the context of Modern Trade customers. During this time I helped my team to achieve great improvements in channel profitability, setting strong basis for sustainable profit & growth in this channel. I also assume a coordination role of Carrefour Groupe customer in the context of Latin America, being responsible of.

Buenos Aires, Argentina

I lead a team responsible for Kraft business in 13 provinces in the north of Argentina, being accountable for both Traditional Trade channels and Regional Supermarket Chains. During these times I had a key role in the restructuring process of Kraft distribution system, setting basis for competitive advantage through an Exclusive Territory Distributors.

Córdoba, Argentina

Responsible for BAT business in terms of sales and distribution in the north of our country, leading a numerous team. I had the chance of managing both DSD and ISD sales areas, assuring best balance between cost and executional excellence.

Buenos Aires, Argentina

During these times I lead the team responsible for activations of all BAT brands at the point of sales, including communication, consumer & customer promotions, managing of strategic channels (Horeca’s & Petrol Stations), the definition of communication and incentive plans strategy for the whole sales force and the development and implementation of all.

Buenos Aires, Argentina

After an intense "on the job" training in sales, I returned to brand marketing in Nobleza Piccardo for a short while, before being promoted to Trade Marketing. I managed Camel again during this stage, however in a different and more complex scenario regarding the Joint Venture with JTI.

Buenos Aires, Argentina

After having being Brand Manager for one of Nobleza Piccardo's most relevant brands for two years, I asumed the challenge of managing a sales area in La Plata City in order to broaden my business knowldege. Great results were achieved in a complex market scenario.

Buenos Aires, Argentina

I was responsible of managing JTI licensed brands in Argentina, leading all marketing activities for Camel and Winston brands. Highly innovative activations were developed with great success for Camel at that time, giving big impulse to consolidate this brand as the most relevant in the international portfolio of Nobleza Piccardo, beating historical share.

Buenos Aires, Argentina

When recruited by Nobleza Piccardo in 1997, I had the chance of being part of the Camel Brand Team, and help develop highly innovative brand marketing activations for one of leading cigarette brands.

Buenos Aires, Argentina

Member of the Marketing Team of the Petfood Division, I took active participation in many brand activations for the leading brands in the petfood business in Argentina.

Pdd, Management

Bachellor, Marketing

Bachelor'S Degree

Pdd, Business Administration And Management, General, Mba

Bachelor'S Degree, Marketing, Licenciado En Comercialización