Starting as Product Manager, I was solely responsible for delivering top-tier training experiences for FitCoach and Yoga-Go products, addressing customer and business needs. Given my extensive accomplishments, I have been promoted to Product Lead, tasked with responsibilities such as scaling the team, managing, establishing business processes, and boosting product outcomes• Led a high-performing team comprising over 30 professionals: Product Managers, Developers, QA Engineers, Content Managers, Designers, and Analysts. Successfully mentored and managed 3 Product Managers, propelling their careers;• FitCoach achieved 23x MRR (Monthly Recurring Revenue) Growth and Yoga-Go did 3x MRR Growth, reaching leading positions in their niches: FitCoach was the #5 in Apps for Workout, and Yoga-Go was the #1 in Yoga Apps. Integrated with Web platform not only reduced transaction fees by leveraging the ability to build customizable activation experiences depending on acquisition channel (Facebook, Instagram, Google, TikTok);• Achieved 5x Critical Activation and 2x Critical Monthly Retention for FitCoach and 5x Critical Monthly Retention for Yoga-Go;• Dismantled corporate silos by facilitating seamless cross-functional collaboration among the Marketing, Monetization, Engineering, and Discovery departments. By aligning them with shared OKRs, we fostered a cohesive environment where teams worked synergistically;• Spearheaded the development of a world-class analytical monitoring system designed to offer a unified and reliable source of information for both Product and Business KPIs. This system enabled seamless monitoring and analysis, empowering stakeholders with actionable insights and facilitating informed decision-making across the organization;• Successfully launched an internal product for A/B-testing and remote configuration, empowering our teams to conduct experiments and optimize various aspects of our products efficiently.

I've led the development of a Restream Scheduler to address the customer's needs for streaming pre-recorded videos.• Attracted a substantial customer base through a strategic partnership with Frame.io (later acquired by Adobe);• Established service-level agreements (SLAs) with Riot Games by utilizing background video uploading capabilities;• Improved Activation rates by optimizing onboarding guidance for scheduling the initial live-streaming event;• Successfully relaunched the product after achieving product-market fit, utilizing a robust foundation to meet customer demands and drive business expansion;

I joined a four-member team with limited experience, and together, we successfully launched 2 Health & Fitness products, reshaping the company's focus from viral content to a product-oriented business model. Demonstrating a strong desire and ability beyond my role as a Product Designer, I was promoted to Product Manager• Utilizing the Design Thinking process, we launched FitPrism to market within a limited time frame. Before development, we validated four ideas through competitor research, user interviews, and prototype testing;• Leveraging my technical background, I played a key role in hiring initial iOS developers and establishing efficient processes between Design and Development;I led a creative team in shooting and editing essential training video content for Health & Fitness products;• Learning Amplitude, I fostered a data-driven culture by regularly sharing customer insights and actively participating in A/B testing to validate activation hypotheses;In just one year, my manager entrusted me to launch another mobile application, Fitty, offering on-demand workouts based on customer preferences;• Utilizing Lean methodology, I led a team to launch the Fitty MVP in just one month, demonstrating positive metrics for paid user acquisition from its initial releases;

Driven by an idea that came up to me during my first months working for Central Inter TV station, I realized that a sufficient amount of effort could be saved if that routine job was automated.• Built a tech service that successfully produced several TV shows based on raw data with little human involvement;• Over 2 years, millions of viewers enjoyed TV shows such as Weather Forecast, Breaking News, and Learn English Words;• In parallel, I co-founded a creative studio LumiFX that was focused on professional color grading and motion design services;