I led a communications team that increased the candidate’s digital presence by over 100%, garnering about 18,000 more followers organically on Twitter in five months, 5,000 on Facebook, and an engagement rate of 3% to 5% consistently across digital platforms.Offline, our jingles were top of mind as citizens chorused the jingles on our street and market visits, while we engaged support groups of thousands of youths across the State via WhatsApp and other traditional channels.I developed an integrated campaign communications strategy to drive the campaign objectives of awareness and conversion amongst various target audiences, ensuring message continuity across all communications platforms, while also adapting to reflect the changing political realities throughout the campaign.I supervised a team of 7 internal creative staff and managed interactions with influencers, the press, and media outlets.I oversaw the entire online presence and deployed digital media strategies and tactics that increased engagement by over 100% on all platforms and followership by 50% to 100% across social media platforms.I researched and collaborated to develop the candidate's public policy agenda on various issues.I produced over 100 articles, policy statements, letters, rebuttals, and press releases to reflect the candidate's position on key campaign issues.I directed the creation of audiovisual content to communicate our manifesto via digital and traditional media channels.I ensured the live coverage and subsequent reportage of all campaign events including visits to over 40 markets, 10 town hall events and debates, and dozens of social events.

The management of the Spark Magazine engaged my services as an innovative content marketing expert to scale its production and introduce new service offerings for young entrepreneurs and upwardly mobile professionals while expanding its advertising client base.Key achievementsI introduced new segments for special profiles and listicles which increased the number of individuals featured per edition and consequently, increased visibility for the magazine by over 400% with the October 2018 film edition hitting over 10,000 online readers in the month of its release and subsequent editions following suit.I pursued and maintained advertising relationships with Access Bank, PepsiCo, South African Tourism, Infinix, and Moet.ActivitiesI supervised an average of 20 team members monthly, including photography vendors, guest editors, contributors, and a digital marketing team for the production of each monthly edition.I was the creative director for the photography and design of five editions covering Fashion, Film, Lifestyle, Politics, and Finance (a special edition for the Access Bank and Diamond Bank merger).Pursued, secured, and delivered feature interview sessions with notable captains of industry and public figures in the fashion, entertainment, lifestyle, politics, technology, and banking sectors. These included Donald Duke for the Political edition, Victor Aghahowa for the Film edition, Herbert Wigwe, and Uzoma Dozie for the special edition on Access Bank’s merger with Diamond Bank, amongst others.I oversaw the online platforms including a website and social media channels, increasing reach and engagement across the board by over 100%.

I was head-hunted by the Visionscape team to develop and implement a digital strategy to drive Social Behavioral Change in Lagosians. My role expanded in the first few months to include offline Community Engagement to ensure the general populace was effectively educated on sanitation best practices. I also developed communication materials and positioning statements for crisis management.Developed and deployed a digital content strategy targeting online news and blog channels, as well as social media to improve awareness and search engine visibility for the company.Planned and coordinated community engagement and educational activities to drive social behavioral change in sanitation practices across schools and communities in Lagos State.Developed and managed relationships with media across various outlets and secured media exposure for the organization by developing and pitching news and feature stories.Authored articles and press releases to address sanitation best practices, for crisis management, and to build thought leadership in the sector.

I facilitated digital training sessions for Product Managers, Customer Service representatives, and for female customers in small and medium-scale enterprises, improving marketing options for hundreds of women across various sectors.Collaborated on the development and implementation of 360 integrated communication and Go-to-Market strategies for Access Bank's products, events, and service offerings; including PayWithCapture (a payment App that hit 1 million downloads in the first three months after launch)Access CardsThe Access Conference 2015.Lagos Marathon (2016 & 2017)The AFRIFF (2016 & 2017)ArtXThe African Fintech Foundry Conference (2017)The W Awards (2017) Led and collaborated on innovative experiential campaigns to drive brand awareness and product marketing. Some of these were:The Access #LoveAll250 Valentine Campaign in 2015.The 2015 Christmas Campaign in Balogun Market.The Access Bank Family Fortune Campaign.The Humans of Access Campaign to drive Staff engagement with the Bank’s public brand.The Access Card Dress, crafted by Bola Yinka-Obebe and worn by Powede Lawrence at the Music Meets Runway show in December 2015.

I was transferred from the Sales team to the Communications team to position the Bank’s new brand - The W Initiative - and promote its offerings to the target audience of women. Key AchievementsI grew the W online Community from a few thousand women to over 100,000 women engaging across various digital platforms and contributing to the following successes recorded by the initiative:The successful births of 7 children by women who accessed the Maternal Health Support facility for IVF procedures.The empowerment of over 10,000 women who attended various conferences and training programs.An increase in the number of female entrepreneurs led to 40 percent of the loan portfolio at Access Bank Nigeria going to women in three years of the W Initiative.The successful execution of the W Awards to celebrate the 3rd anniversary of the initiative.ActivitiesI developed and executed the Communications Strategy for The W Initiative - the women-focused product for the Bank, growing a community of over 100,000 women in two years, engaging them with inspiring and informative content through various digital channels, leading to an increasing female customer base for the bank.With a focus on user-generated-content, I initiated a writing competition for Women - The W-INK challenge, which served to provide affordable content for the new website and social media channels, immediately boosting awareness and engagement level and retaining 30% of the engagement rate at the end of the competition.I collaborated on the production of The Power of 100 - a coffee book celebrating one hundred women who helped shape Nigeria.

Lead web administrator and content strategist for Access Bank Group website and other company blogs.Managed the successful deployment of several web projects, including the development of www.thewawards.com and redesign of www.thewcommunity.com; supervised external vendors and delivered on a tight budget.Collaborating with web designers and developers to guarantee optimal user experience, friendly GUI, and ease of navigation.

• Accounts acquisition and deposit generation• Managing the relationship between the Bank and customers, mainly Small and Medium Scale businesses• Confirm and authorize payment to customers according to advice slips, cheques or negotiable documents, and debit customers' accounts• Assess the viability and credit risk of business and consumer loan proposals• Prepare and secure approvals of credits for businesses• Periodic reporting of customer and account positions• Facilitating training sessions for staff members and customers on the Bank’s products