Senior Special Assistant on Digital Communications, Engagement and New Media Strategy to the President of Nigeria. In this role, I also head the Presidential Office of Digital Engagement and Strategy overseeing all government digital/online communications, as well as strategic digital engagement with the Nigerian and international Public. Provides an all-of-government approach to online and digital communications for the President, Presidency and executive branch of the Government of the Federal Republic of Nigeria

- Director of Communications responsible for charting and driving a strategic communications and brand management strategy for the Group and its subsidiaries with responsibilities including Internal Communications, Brand Strategy & Advertising; Product Marketing & Marketing Communications; Crisis & Reputation Management, Media and Public Relations; Events & Sponsorship; Executive Communications, Corporate Affairs, and Corporate Social Responsibility & Sustainability.- Managed the Group's covid19 interventions and developed the framework for the setup of Africa's largest private philanthropy, The Abdul Samad Rabiu Initiative for Africa (ASR Africa) and its annual 100m USD Africa Fund for Social Development and Renewal.- Responsible for investor and stakeholder communications related to the listing of the cement and foods subsidiaries which are today the 4th and 5th largest companies by market capitalisation on the Nigerian stock exchange with >$6billion market value (as at 2023 Jan.)

Ten&Square is a creative ideation consultancy bringing custom creative project to fruition for clients.Creative Ideation | Brand Strategy | UX + Design | Retail Architecture | Exhibition Podiums | Digital Marketing + Web Strategy | Custom Furniture & Merchandising | Brand Activations

Responsible for the brand strategy and management functions within the Bank as well as implementing a brand repositioning programme for the Bank which culminated in the launch of a new brand identity in May 2015.

Managed and supervised the corporate communications and digital marketing functions as part of the Brand & Marketing Communications Department- Corporate & Marketing Communications- Brand Strategy- Digital Marketing & Strategy- PR & Media Management- Publications Management- Internal & External Communications- Crisis Management- Designed and built a company wide internal communications and engagement platform, The Hub- Conducted nationwide market research leading to the decision to embark on a comprehensive rebranding exercise- New Product launches not limited to retail, e-business, SME and card products- Built capacity and implemented an in-house agency leading to significant cost savings

KEY FUNCTIONS- Internal & External Communications- Media & PR- Digital Marketing- Content Management- Publications- Executive Profiling- Co-led the first use of social media/digital marketing as a communications platform in the banking industry in Nigeria (2009)- Developed an interactive communications platform/online e-zine called NDANI for Brand management and comms which has now evolved into a full fledged media platform- planned the communications launch and was part of a team that developed Nigeria's first tertiary institution focused Bank account - GTCrea8

- Oversaw and Managed 5 projects related to Women Empowerment, Child's Rights, Maternal & Child Health, HIV/AIDS/Reproductive Health and Good Governance- Advocacy- Training - Monitoring & Evaluation- Media Strategy- Publications- Website Management