Othmane Benharbit Email & Phone Number

Saudi Arabia

Riyadh, Saudi Arabia

Strategy Consulting

Dubai, United Arab Emirates

• Conducted comprehensive sales analysis in Gulf Markets, leveraging data-driven insights to drive strategic business decisions that achieved a 10% growth in sales for Johnson Baby, 3% for Carefree, and 4% for Listerine in 2022.• Led the successful implementation of the Perfect Store initiative, conducting robust sales analysis of all J&J brands to optimize SKU placement in retail shops across Gulf Markets. Developed and deployed detailed guidebooks for retailers, resulting in improved product visibility and increased sales.• Developed and executed innovative in-store marketing strategies, including impactful Carefree toolkit artwork such as wobblers, gondola displays, and shelf strips, effectively capturing consumer attention and driving purchase decisions.• Played a key role in the successful launch of the OGX website for the MENA region, overseeing the development of the website structure and curating region-specific content, resulting in increased online brand presence and consumer engagement.• Conducted extensive market research in UAE supermarkets to ensure strategic product placement, evaluate competition performance, and enhance the shopper journey experience. Leveraged insights to optimize product assortment and enhance overall brand positioning.• Organized a highly successful event with 60 attendees to present the in-store marketing strategy to distributors, effectively showcasing the value proposition and negotiating a 30% reduction in the price of the hotel venue, demonstrating strong negotiation skills and cost-saving abilities.

Madrid, Community Of Madrid, Spain

Casablanca, Morocco

After my bachelor and as a preparation for my masters in marketing, I have decided to widen my knowledge in this field by Interning in a start-up project, EDGE business school (Casablanca). I was part of the team leading, developing and executing the marketing plan where I have organized focus groups, collected and analyzed the customers insight about our project concept. With the help of a marketing agency, we are currently developing the communication strategy

Manchester, England, United Kingdom

In my last year of university I have initiated a start-up project for the distribution in the UK of Saudi dates in partnership with Nadaty Distribution Co. (French based company). I have developed skills in Market Research by visiting shops and comparing the dates market prices in Manchester, In Communication by Organising an event through Facebook, gathering friends to showcase and sell my product. This project also led me to develop my negotiating skills by successfully bargaining direct sales with shop owners.

Casablanca, Morocco

In the Summer of 2017 I did an internship with the telecommunication giant Orange where I learned mastering the skills of Benchmarking and comparing Data by efficiently collecting, classifying and comparing sales information for both Orange and the competition. An interesting and exciting task I also got familiar with was the Mystery Client. I had to act as a client and assess the quality of the customer service of our sales team.

Master Of Marketing And Corporate Communication, Marketing; Communication

Activities and Societies: IE Football Team; Marketing Club

Bachelor'S Degree, Development Economics And International Development