Taking up a new role at ALFA Connections to bring modern workplace and security practice to enterprises in the region. Privileged to be leading an excellent team of cloud and modern workplace cloud practitioners to expand the portfolio of ALFA Connections and looking forwarding to building robust relationships with our strategic partners.

Leads Singtel's digital business for Small and Medium Enterprises.

Team lead for Singtel's SaaS (Software As A Service) Product Management. Responsible for Singtel's SaaS portfolio management and P&L and lead the design, development and launch of new enterprise products and services.

Product Marketing for SingTel M2M services and solutions.

Product line manager responsible for Brady’s Hard Disk Drive (HDD) solutions including precision damping and high tech filtration solutions. Drove New Product Development with business justifications, VOC inputs and collaborated with cross-functional teams including Global R&D, Operation and Sourcing to deliver to customers.

Marketing Manager – Consumer Ultra-Mobile Devices (2008 ˗ 2010)Responsible for the strategic planning and launch of Dell's 11.6 inch Consumer Ultra-Mobile Devices. Key member of the Advanced Product Planning (APP) team responsible for product conceptualization, competitive benchmarking and RFQ (Request for Quotation) process with Dell's strategic suppliers. Marketing lead over a cross-functional team that drives product development from concept to launch. Worked with the regions on pricing, product positioning, configurations and developed go-to-market strategies for both retail and online channels.Marketing Manager – Laser Printer (2007 ˗ 2008)Strategic Product Marketing Planner and launch manager for Dell's mono laser printers targeted at large enterprises. Key member of the APP team responsible for roadmap planning, competitive analysis and product conceptualization. Key member of the Program Core Team responsible for the execution and launch of Dell printers.

Audio Product & Brand Manager (2005 ˗ 2007)Managed a team of product engineers and marketing specialists responsible for the launch and branding of PC and CE audio products. Brand guardian of X-Fi audio technology and key influencer of product roadmap.Audio Product Marketing Engineer (2000 ˗ 2005)Responsible for the product life cycle management of high-end PC and CE audio products. Collaborated with technical marketing team to develop clear value proposition and product positioning and corresponded with cross-functional teams and regional sales units to deliver to customer requirements.