Led a dynamic US marketing team, overseeing various functions such as new product introductions, content development, paid advertising, SEO, email marketing, demand generation, marketing automation, and social media strategies.

Led new product go-to-market strategy and execution for low-volume production market. Defined target markets, user personas, and applications. Created new product positioning and messaging. Established launch objectives, launch process, and digital marketing plan. Delivered content, sales tools, product training, and promotions. More specifically, led EXP 86FR and Henkel Loctite IND 147 Black product launches. Developed product claims and messages to substantiate Carbon Dual-cure resin advantages. Promoted SW PrintOS V1.35, V1.36, and V1.37 releases. Communicated Carbon platform innovation through monthly blogs, social media, and email campaigns for consumer, automotive, medical, and dental markets.

Platform Product Manager for Figure 4 Modular printer, Fig4 UV Cure 350 & NextDent 5100 printers; Material Product Manager for SLA (Stereolithography) and Figure 4 (DLP) resins. Managed material roadmap and product development from Gate 0 to GTM. Launched innovative new resins for dental, motorsports, connectors, medical and industrial applications including Accura AMX Rigid Black, Accura Composite PIV, Figure 4 Rigid White, Figure4 Rigid Gray, Figure 4 High Temp 150C FR, Figure 4 Tough 65C Black, and Figure Tough 60C White.

Belon Engineering (Consulting)Supervised overseas supplier and manufacturer relationships in China, Taiwan, and Singapore. Negotiated product release schedule, forecast, and pricing with partners. Coordinated product FCC, CE, and UL certifications. Led product go-to-market plan and execution for BestBuy launch.Verance (Consulting)Established new business relationships with three television manufacturers and four chip-set makers in twelve months. Concluded technical evaluation agreements with a few of the new partners. Promote ATSC 3.0 and Aspect™ data analytics solutions to future TVs. Aspect™ makes television measurable, personalized, and interactive, enabling relevant and immersive viewer experiences.

Led product management and program management function for LifeWalker development and drive cross-functional team development work. Successfully launched 1st gen LifeWalker products.

In charge of product management, compliance testing service, customer service and technical support group. Specialized in content protection technology licensing, audio watermark and device security. Traveled frequently to visit consumer electronic customers in Japan, Korea, China and Taiwan.

Manged CE license group future product road map and new business initiatives. Drove new video format DivX Plus HD (H.264/mkv) adoption with IC and CE partners in DTV, BD, Mobile and STB market. Built DivX eco-system via community efforts, consumer software and DivX premium content initiatives. Managed DivX CE and Mobile video formats profiles and product compliance certification.Task force member for Digital Entertainment Content Eco-system (DECE) CIQ group, a multi-industry consortium to create standards and infrastructure for digital movie distribution.

Led product marketing function in developing mid price ranged ESP line home printers from initial definition & requirements to final product launch to retail. Developed marketing strategies, product requirement and plan, go to market plan.Supported sales revenue, margin and earning growth across world wide regions.

Managed all aspects of product marketing developments. Set new product requirements, marketing plans, business cases, and forecasts. Launched new printers, inks, and media into the vertical markets. Led product life cycle management work including forecasting, sell-through analysis, inventory management, and end-of-life product executions.

Ink formulation for the wide format inkjet printing applications in indoor, outdoor, and textile applications. Defined product specifications with OEM partners and manufacturers. Managed commercialization process, and project schedule, and ensured high-quality product deliverables.