- Development and implementation of strategic plans to drive business growth- Managing budgets, analyzing financial performance, identifying opportunities for revenue generationand cost savings.- Ensuring consistent implementation of brand guidelines and standards to create an exceptionalcustomer experience.- Building and maintaining strong customer relationships to drive sales and customer satisfaction.- Monitoring market trends and competitor activities to identify new opportunities- Optimize supply chain operations to minimize lead times and improve overall efficiency. - Deploy an e-commerce platfrom to cover all the market with a logistic center in Casablanca- Providing leadership and direction to the teams- Implementing effective recruitment & retention strategies to attract and retain top talent.- Providing daily coaching and training to sales staff to improve sales conversion rates and productknowledge.- Identify brands and partnerships to continue providing the best range of products to the moroccanmarket

Yamaha Golf Car and electric vehicles Distributor for MoroccoFirst Golf Car Fleet Ever Implemented in Morocco at Palm Golf Marrakech and Palm Golf Casablanca, Royal Golf Marrakech Mazagan Beach resort

In charge of coordinating unit sales and after sale service including spare parts distribution, with major growth (+35% overall) in all segments and expansion of distribution network (20 new locations).• Managing Sales Marketing and aftersales service for Land and Marine products• Building and implementing Business plans and marketing action plans• Management of a multi-site team throughout the country (6 cities)• Participation in workshops of functional and technical specifications.• Distributors network development both in sales and after sales• Implementing MBO (management by objectives)• Identifying HR needs and trainings• Various sales and technical trainings in Japan

• Defining and implementing strategic action plans for sales and marketing (+ 40% sales in 2 years)• Competition Monitoring• Implementing the international brand guidelines in local stores• Teams training on new products and new collections• New stores openings in different cities (Marrakech, Tanger, Agadir)• Product launch planning• Defining the range of products that fits with the market needs• Build partnerships with B2B customers• Coordination and follow-up with Moroccan football institute and Royal Football federation

• Managing the customer hospitality partnership with Renault F1Team (multi season Deal)• Implementing a PR platform at F1 Grand Prix venues (Europe Asia America)• Renault F1 Team Factory visit event.• Business Travel partner for several F1 Teams for Bahrain GP and Turkish GP• Hospitality, and logistics during: the Olympic winter Games Torino2006 / Rugby World Cup Paris / Rolland Garros French open• Organization of the Hassan 2 Golf Trophy in Rabat (taking care of scoring and marshalls)• Handling Sponsors hospitality at Hassan 2 Golf trophy