Tracked, measured, and reported marketing campaign performance, conducted channel performance analysis, and optimized marketing campaigns to reach desired KPIs.Analyzed statistics with focus on all relevant variables on campaign and vendor performance, maximum conversion, and ROI.Developed reporting algorithms for advanced custom analytics, requiring both scripting and marketing automation knowledge, allowing for high granularity otherwise impossible with marketing automation software and CRMs alone.Provided business intelligence support to various operational units in the form of ad hoc analysis, built and maintained reports and presented weekly and monthly reporting to senior level executives and departments.Prepared technical documentation and built systems architecture through the selection, implementation, and integration of CRM, legacy databases, web, marketing automation systems, data feed, and various LaunchPoint services.Integrated and managed marketing automation and CRM systems, created new processes to support demand generation activities, and improved reporting structures.Improved data visualization with Hubspot and Marketo’s various analytics tools and utilized performance, status, revenue, activity, and stream reporting.Administered Hubspot and Marketo including setup and user management, program design, image, token, email, landing page, forms, progressive profiling, list import, list development, scoring, A/B and multivariate testing, usability research, workspaces, partitions, and LaunchPoint services.

Worked with enterprise tech stacks including Marketo, Hubspot, Pardot, and Salesforce to provide services including system architecture outline, mapping, scoring, progressive profiling, segmentation, lead source management, nurturing, and campaign analysis.Provided ongoing operational support for the marketing automation and backend systems, captured user requirements, and implemented best practices.Deployed a holistic marketing database management strategy that supported data unification across internal systems, conducted record analysis, implemented import and deduplication processes, and created data integrity programs to maximize data effectiveness.Defined and managed the approach for measuring the business impact of marketing campaigns and tactics to track key success metrics.Edited landing page templates requiring CRM-specific HTML, CSS, and JavaScript knowledge, considering solutions to work around the limitations of a given tool.Managed MySQL database operations, implemented scalable database schemas for various data structures and relationships. Developed MySQL queries for application-to-database interface via PHP.Led the company’s website development project and applied WordPress, PHP, JS/JQuery, and MySQL expertise to enhance the look, functionality, management, and appearance of the company website.