▪ Directed the design, build and deployment of a new website with a user-focused design, customer journeys and enhanced gaming experience.▪ Ideated and implemented cross-product acquisition promotions with in-built retention incentives which resulted in a 20% growth in acquisition. ▪ Drafted and managed the execution of a PR and media exposure strategy, focused around the core value propositions of the brand and its unique provably fair games developed in-house.▪ Commissioned and… Show more ▪ Directed the design, build and deployment of a new website with a user-focused design, customer journeys and enhanced gaming experience.▪ Ideated and implemented cross-product acquisition promotions with in-built retention incentives which resulted in a 20% growth in acquisition. ▪ Drafted and managed the execution of a PR and media exposure strategy, focused around the core value propositions of the brand and its unique provably fair games developed in-house.▪ Commissioned and led an extensive competitor research project aimed at establishing the most effective acquisition channels across target markets, identifying potentially valuable acquisition funnels, affiliates, media partners and influencers.▪ Negotiated profitable affiliate and partnership deals in existing as well as untapped markets. Devised and implemented tailored marketing promotions and acquisition bonuses for affiliates, resulting in increased and sustainable client conversion rates and substantial ROI.▪ Collaborated with the products department on the ideation, development and implementation of an innovative customer rewards system with unmatched client retention incentives on the market. Show less