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Results driven board executive with success in launching business ventures, developing new products and transforming analytical insights into solutions. Track record in big data, financial services, fintechs and subscription-based businesses. Experienced in driving revenue growth ground-up from partnerships, direct sales and existing sources. Proven in P&L management, strategic planning, go-to-market strategies, data monetization, translating data analytics, commercial real estate applications, product introductions, business development, sales management, new channel origination, branding and digital marketing. Highlights:- Executive board member & advisor for European and US based companies.- Led business efforts to develop, launch and sell-in big-data products for two Fortune 500's.- Managed cross-functional teams in developing three data visualization platforms for CRE industry.- Managed double-digit sales growth for Big Data venture, attaining triple-digit pipeline growth.- Cultivated strategic alliances & partner relationships with 22 leading US credit card institutions.- Launched the early broadcast introduction of Apple computer.
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Managing DirectorMarket Direct Inc.Orinda, Ca, Us
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Board MemberEstateguru.Co Oct 2023 - PresentTallinn, Harjumaa, EeBoard Member for Estateguru: One of Europe’s most experienced real estate investment platforms offering a seamless, cross-border and digital solution for borrowers and investors, all through a single comprehensive marketplace. -
Advisory Board MemberPresmart Solutions Jun 2023 - PresentAdvisory Board Member to PreSmart Solutions: a complaince driven, self-service software solution that reduces the number of undelieverable addresses before mailing. -
Advisory Board MemberIdiyas Sep 2022 - PresentCharlotte, North Carolina, UsAdvisory Board Member and business strategist for IDiyas: the largest inventor-driven database and research resource. We connect innovators, attorneys and executives to people, patents & trademark: building innovation and economic value from top to bottom. -
Managing DirectorMarket Direct Inc. Jul 2019 - PresentLead consultancy firm. Directive is to provide product launch guidance, go-to-market strategy, data insights, payment solutions and new product development for US and European based firms. Market Direct has generated assignments from fintech, big data, energy and first stage ventures including Banks.com, Bondora, CarbonEye.AI, EstateGuru, IDiyas, Nobe Cars, On/Off Essentials, PowerUp Technologies and PreSmart Solutions.
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Board MemberBondora May 2013 - PresentTallinn, Harjumaa, EeBoard of Director for high growth, pan-European peer-to-peer lender with 1 billion euros in loan applications. Consulted CEO and managing directors in customer acquisition, branding, marketing, risk management and analytics. Assisted in the achievement of Series A funding 2014. Branded and re-positioned company. Assisted in the launched pan-European advertising campaign early 2019. -
Board MemberEmformx Jun 2016 - Nov 2019Board of Director for EU based technology provider, advising on go-to-market strategy, business and product development for B2B account-to-account payment solutions to satisfy open-banking/P2D2 requirements. Focus on digital transformation, cross-border payments and data enrichment solutions. Consultancy started Jun 2016. Elected board member Jun 2018. Company sold to Frankfurt-based management group Nov 2019.
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Go-To-Market Strategy, Big Data Monetization & Business Development LeadAdp Apr 2016 - Jun 2019Roseland, New Jersey, UsBusiness lead and data translator responsible for monetization strategy, go-to-market planning, pricing strategy, business development, product development and marketing, including the positioning and branding of Real Income and PeopleFlow by ADP. Worked hand-in-hand with data scientists, technology partners, clients & legal to translate complex insight into solutions. Managed sales team and revenue growth. Built strategic partnerships. Led digital agency. Direct report to GM. Accomplishments included the launch of two SaaS location visualization products into the commercial real estate vertical; and the management of the enterprise sales team to achieve goals for two consecutive years, coupled with triple-digit dollar pipeline growth. -
Senior Business LeaderMastercard Oct 2014 - Mar 2017Purchase, Ny, UsSuccessfully launched Big Data product to the commercial real estate marketplace in May 2015. Provided leadership and focus to the management of the new product - including go-to-market strategy, planning, branding, pricing, business development, marketing and advertising.Developed product objectives, road-maps, research, positioning, branding, pilot studies, product betas and broker presentations. Established strategic partnerships and new client relationships. -
Strategic AdvisorMastercard Aug 2013 - Sep 2014Purchase, Ny, UsCo-partnered in the development of the new big data “Upfront” scoring product for MasterCard. Played crucial role in managing business functions for winning worldwide MasterCard competition. Created brand, prioritized segments, developed business models & launched broker betas.
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Managing DirectorMarket Direct Inc. Sep 2009 - May 2013Founder of re-positioned venture management & advisory company, outsourcing the development of corporate branding/positioning, product development, new business development and funding services to first-staged companies in US, Canada and Europe. Contracted with White Sky (2 years) & Click & Grow (1 year). Managed portfolio of 7 companies. Mentored 15 European start-ups.
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Senior AdvisorCredit Online Ventures Inc. Mar 2010 - Apr 2013Held positions of General Manager and Chief Marketing Officer. Instrumental in developing a proprietary real-time online data collection, lead scoring and optimization process for the credit card acquisition – matching consumers to credit products without the use of PII data. Responsibilities included customer acquisition, partnerships and banking relationships. Launched CreditPing late 2010 and rolled-out 2011.Built targeted marketing platforms to gain +45% in revenue from card & insurance products.Led member acquisition efforts in Display, Email, Affiliate, Social and SEM increasing ROI 40%
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Evp, General ManagerEncore Marketing International Sep 2008 - Dec 2009Managed growth of a dynamic online consumer products/loyalty Company with 185 employees, including 10 direct reports from technology, operations, marketing, product and creative departments; plus 100 seat telemarketing center. Clients included top credit card issuers, retailers and blue-chip catalogers.Achieved aggressive double-digit growth during recessionary period with subscription model. Developed process flows and solutions across diverse departments to exceed objectives.Engineered new customized products to achieve competitive product differentiation
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Vp, Marketing, Credit Card Acquisition & Business DevelopmentExperian Consumer Direct Jun 2005 - Sep 2008Costa Mesa, Ca, UsLed online marketing and product development for Experian subscription products at MetaRewards. Managed P&L, digital spend and business management for incentive properties. Drove business development for Experian's new online credit card acquisition platform. Proactively developed, negotiated and managed 22 major credit card issuer relationships.Optimized $80 million annualized digital media spend on a daily basis for subscription products. -
PresidentMarket Direct Inc. Jun 2001 - Jun 2005Founded Market Direct as financial services marketing company, specializing in new products and risk management solutions. Clients included Barclaycard (UK), Ecom Financial Prepaid Cards (Canada), Hyundai Finance (Korea), Fortis Insurance, New Century Mortgage and Providian Credit Cards.Rewarded with on-site contract from Barclaycard UK for risk project and membership products.Attained on-site risk management assignment from Hyundai Credit Corporation (Korea).Chief Marketing Officer for Ecom Financial, developing pre-paid MasterCard programs (Canada).
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Evp, Chief Marketing Officer & Business DevelopmentBrand Direct Marketing Jan 2000 - Jun 2001Drove subscription-based products company with 135 FTEs. Managed 7 direct reports, strategic partnerships, top ten credit card issuer relationships and affiliate marketers. Exceeded top-line growth objectives. Re-engineered 13 existing products, launched 3 new products. Directed partnerships with Disney, ESPN, Federated, and IBM.
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PresidentAffinicorp Usa Jan 1995 - Dec 1999Founded membership/loyalty company that was on-target at time of sale to hit $100MM. Rolled-out products to five Top 10 issuers. Secured $6MM in venture financing. Staff of 12 employees. Sold AffiniCorp USA to third party administrator under the direction of the Assurant Group.
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Vice President - Sbu DirectorProvidian Financial Nov 1989 - Nov 1994UsManaged P&L and a staff of 35 for Revolving Line of Credit SBU and the fee-based/membership SBU that contributed to four successive years of double-digit corporate earnings. Built fee-based revenue and contact management unit that successfully tested and cross-sold three new products within a two-year period. Led the internal ad agency responsible for executing 50 roll-outs and +100 tests annually.
Mati Otsmaa Skills
Mati Otsmaa Education Details
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Usc Marshall School Of BusinessInternational Business -
University Of Southern California - Letters, Arts & SciencesPsychology - Pre-Medicine
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Georgetown University - Salzburg, Austria Program
Frequently Asked Questions about Mati Otsmaa
What company does Mati Otsmaa work for?
Mati Otsmaa works for Market Direct Inc.
What is Mati Otsmaa's role at the current company?
Mati Otsmaa's current role is Managing Director.
What is Mati Otsmaa's email address?
Mati Otsmaa's email address is ot****@****ast.net
What is Mati Otsmaa's direct phone number?
Mati Otsmaa's direct phone number is +192525*****
What schools did Mati Otsmaa attend?
Mati Otsmaa attended Usc Marshall School Of Business, University Of Southern California - Letters, Arts & Sciences, Georgetown University - Salzburg, Austria Program.
What skills is Mati Otsmaa known for?
Mati Otsmaa has skills like Leadership, Marketing Management, Direct Marketing, Product Marketing, E Commerce, Strategic Partnerships, Online Marketing, Cross Functional Team, Account Management, Sales, Customer Retention, Start Ups.
Who are Mati Otsmaa's colleagues?
Mati Otsmaa's colleagues are Annette Kamila Spink, Robert Wesley, Yosef Margat, Boamah Agyei, John Harmon, Barbara Young, Zahro Sadi.
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