Marketing & Communications Manager at FuseForward

Marketing Specialist at FuseForward Solutions Group.

Marketing, Advertising and Lead Generation Strategy with a focus on digital, for an innovative big data startup technology company.

Marketing and Advertising strategy, with a focus on digital, for an elevator and stairlift manufacturing company.

Managing marketing, advertising campaigns, graphics, websites and social media for several independent medical facilities across Canada (Vancouver, Calgary, Winnipeg, Toronto and London).

Developed ad campaigns for diverse marketing channels including radio, newspapers, magazines, websites, search, social, sponsorship and events. Managed a marketing budget of several hundred thousand dollars and built a plan and strategy to compete in several very competitive business segments including: Surgical Services, Specialist Consultation, Advanced Diagnostics (MRI/CT/Ultrasound), Plastic Surgery & Medical Spa, Executive Health (and other Wellness programs) and Family Medicine.Designed corporate marketing, advertising and branding materials. Wrote social media, blog, and newsletter content. Managed and upgraded network of websites. Coordinated events and trade show presence. Created PR opportunities. Produced photographic and video content. Developed search engine optimization, google analytics and online pay per click campaigns. Created and analyzed statistical reports on campaign effectiveness and conversion. Tripled web traffic and increased inquiries while reducing costs by 30%. Consulted with other divisions on branding, online marketing, web strategy. Launched several new products and services. Initiated and activated a major partnership agreement with the Vancouver Canucks.

Designed advertisements, websites, print materials and event presence. Created and updated social media accounts. Developed marketing plans. Produced photography and video assets. Developed VERICO Brand guidelines and supported local offices in executing brand standards. Developed, launched and supported multiple ongoing technology projects, including: iPhone, iPad and blackberry applications, Corporate Intranet/online community, CRM software, web templates & sites, customized tools/marketing materials, and educational videos. Ran monthly training webinars. Provided support for member inquiries and in-house staff. Managed corporate e-mail, reporting system, servers, intranet, workstations, backups and network.

Created graphics & photography, advertising, newsletters, stationary, website, flyers, and posters. Developed web and advertising strategic plans. Handled print/e-mail communication with clients/referral sources. Wrote weekly economic & mortgage digest for company partners. Managed client database and company server. Created & maintained monthly company statistic reports. Launched dreyergroup.ca website and Build-A-Mortgage online rate tool. Continually updated and improved website. Performed Search Engine Optimization, technical support and technical consulting.

Worked as an assistant at a local law office in Ladner. Also helped with technology support.

Completed numerous freelance design and web development projects.

Worked as an assistant in two multi-disciplinary teams researching, interviewing, writing papers & reports. Researched high definition video technology (editing and formats) for the Ambient Video Group and gaming/educational technology for the Educational Game Development Group.

Worked at 3 retail locations for a TELUS Mobility Dealership (Previously Cellular Mobile Services now Open Connection). Sold cellphones, maintained inventory and provided customer service.

Provided Customer Service. Stocked shelves. Responsible for bulk foods section.

Worked as a graphic and web designer for a small web design startup that created business websites for clients and also developed a network of several advertisement supported sites.