Otto Exner Alegre Email & Phone Number

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

Tras varios años en la agencia, su crecimiento en clientes y volumen de negocio obliga a la creación de este perfil para liderar todos los clientes no cautivos así como todo el nuevo negocio de Innocean Spain.Con una vocación clara de acompañar a los clientes a lograr sus objetivos de comunicación y de negocio sobre todo en el ámbito digital.

Spain

• Innocean Worldwide is the global agency for the Huyndai Motor Group, therefore my responsibilities within it correspond to the maximum responsibility in the management of the KIA client.In this sense some of my main.
• Lead the multidisciplinary team to give a cohesive service to all areas of Kia
• Integration of both digital and offline campaigns in a cohesive and coordinated way
• Implementation of strategies according to compliance with the KPI's
• Squeeze all the possibilities of Kia's sponsorship actions and ambassadors: Rafa Nadal, Dani Caverzaschi, Jaume Munar, Sandra Sanchez, ACB, RFET, FEB
• Management and control of the assigned annual budget

Madrid, Comunidad De Madrid, España

Advice on the development of projects for brands in the field of eSports and on the trasnformation of traditional sport into digital.

• . I’ve been working for several clients as:Main accounts:
• ENDESA ENERGÍA:o Coordination ATL comms, focused to the residential market and developing the new brand positioning.
• TOYOTA ESPAÑA: For the Digital, ATL, BTL, After sales, CRM department, I participated in:o To achieve the strategic planningo Helping them to reach the communication and sales goals o Coordination of the whole BTL.
• VISAo Developing the international digital campaigns for the Spanish market
• BANKIA: o Launching a new product pointed to the youth, both in digital and offline channels.
• VALENCIA CF:o Building the new brand positioning

• . I was in charge of a multidisciplinary team to develop the service of the following accounts:.
• TOYOTA ESPAÑA: For the After sales and CRM department, I’m responsible of:o The strategic planningo Helping them to reach the communication and sales goals o Coordination of the whole BTL plans including external.
• ONO: o Coordination of the whole BTL actions for the Residential Market.
• TURNER BROADCASTING: o Coordination and development of the on line and offline campaigns, pointed to increase the brand image of the company and his channels (TNT; Cartoon Network, TCM)Other accounts in this company:
• ENDESA ENERGÍA: Development of the marketing actions to the Residential Market
• DIAGEO: Development of the Relational Marketing Program for the Single Malt Whiskeys (Cardhu, Knockando, Classic Malts)

En los primeros años en esta agencia trabajé fundamentalmente para estos clientes:ENDESA ENERGÍA: Desarrollo de acciones de imagen y promocionales para el área de consumo residencial a nivel nacional.DIAGEO: Desarrollo del programa de Relational Marketing de los Whiskys de Malta (Cardhu, Knockando, Classic Malts) de Diageo.

Project Leader, for the Commuication Area. It was pointed to reach the multimedia Project as video, online campaigns, etc. Most important accounts: RENFE, ADIF, Ayto. de Madrid, Geomadrid

I was in charge of the market analysis to plan sales strategies for several markets.

Madrid Y Alrededores, España

Creation with other partners the technology exploitation in lead marketing and datamarketing. Offered as SaaS (Sorftware as a Service), the idea was to offer products to automatically generate digital marketing campaigns focused on the leads conversion.

• Strategic planning of the whole marketing plan
• Develop all the operative marketing actions.

Account Executive for the following accounts: Sun Microsystems, Grupo Electrolux, Lotus Development Ibérica, Mediapps, Bea Systems, Comparex España, Sas Institute, Symantec, Oracle, Telyco, Firstmark, Trenes TALGO Transpirineos

Specialised Program In Gaming & Esports Business Development, Entertainment

Executive Mba

Bachelor Degree, Advertising And Pr